We are a 50-year-old social service agency mostly supported by government grants. We do have about 600 donors who help us every year and we do a reasonable job keeping in touch with them. We also have about 300 people who give us in-kind gifts and I have tried all kinds of solicitations to encourage them to give money as well as stuff, but I have had a really poor response. Someone said that you said in-kind donors often don’t become money donors. Is that true? Should I stop trying to convert them?