FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

3 Tips for Evaluating Small Gift Donors

3 Tips for Evaluating Small Gift Donors

You know that there are strong reasons to send thank you letters to all donors, regardless of the size of the gifts.  I want to give you some ways to help evaluate small gift donors, in order to see if you can increase giving rates and/or amounts.

1.  Use Groupings to identify "small" gift donors

It's true that some people will give multiple gifts, of varying amounts, and in order to insure that you are looking at "small" gift donors only, you'll need to create a grouping. You'll want to base the grouping on gift size, of course, but just how can you get those who have given ONLY small gifts? Well, first, when you start the grouping criteria, choose the Common Pattern of "All Donors" (date range optional). Then, to isolate it to just those who have only small gifts, click the "Finish Criteria" button, use the "AND" separator, and start a new criteria line. In this line, choose the Gifts tab, and select an "Amount Given" range (in Details tab) of a dollar more than your "small" gift limit (i.e., $21 if you consider $20 or less a small gift) through "blank", and select "Any Single Gift". This sounds counter-intuitive, since it's asking for anyone who has given a $21.00 or greater gift, but hold on. Click the "Finish Criteria" button again, and, this time, apply the "NOT" qualifier to the line.  Now your criteria should read (more of less):  select everyone who is a donor AND who has NOT given a gift of $21 or more. This eliminates both non-donors and those who have given gifts over $20. Now you can use this grouping with various reports.

Continue reading
2942 Hits

Are Small Gifts a Waste of Time

Are Small Gifts a Waste of Time

Dear Kim,

I am writing to you as a donor. I give away 10% of my income every year and support about 25 organizations with donations in the $20-$50 range with a few at $100. I live on social security but I don’t have many expenses so I can do this. But I read recently that gifts of $20 and $25 aren’t that useful to organizations because it costs so much to process them. The article said to make fewer gifts of higher amounts. I like giving to a lot of organizations but I don’t want to waste their time (or my money.) You are in fundraising so what do you think?

Continue reading
1716 Hits
Wait a minute, while we are rendering the calendar
donor attrition rate PayPal happiness Volunteer module Excel annual campaign #GivingTuesday donation history donor slip change of address updating fundraising donor loyalty overview community supported gardens lapsed donor Resiliency training National Change of Address custom page importing csv donor attrition donor contact information correspondence fundraising letters budget phoning donors raffle tax summary letters GivingTuesday upgrade Codes donor retention rate volunteering case study Donor Portal flash sales Snow Birds Reminders donor GoFundMe project customer portal Congratulations government grants campaign management building donor relationships major donors in honor of donations the Ask Company culture on site training security spreadsheets capital campaign communications segmenting donors data entry appeal letters understanding giving trends add ons endowment campaign features Alternative Addresses disaster relief tribute gifts operational costs banquet accounting software giving levels membersip benefits End of Year Letters membership programs small donations memorial giving social media board members membership benefits major gift prospects donor recognition data conversion Crowdfunding Campaign targeted mailings development director premiums In-Kind gifts community broadcasting product news advanced tab Thank You customer service mode code event management publicity materials relationship tracking monthly giving Reporting to IRS ROI password protection animal rescue word processor online donations foundations new leadership increasing giving amounts Tickles tech tip moves management follow up Task List role of nonprofits FundRaiser Spark announcements online donations solicitors look and feel motivation mission driven operating systems community arts nonprofits support updates Facebook pledges spare fields grants office corporate sponsors training tip upgrading donors reports arts how-to videos grassroots campaign user spotlights NCOA processing data analysis LYBUNTS Groupings ticketsales volunteers backing up data ticket sales general charity golf tournaments alumni recurring gifts nonprofit fundraising Facebook campaign thank you letters merge fields motivation code welcome packet annual maintenance plan donor source gift entry

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
  Monday-Friday
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:
Password:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password