FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

How to figure Retention and Attrition Rate in FundRaiser

How to figure Retention and Attrition Rate in FundRaiser

In Kim Klein's article on stopping a subtle decline in donations, she mentions the importance knowing your donor retention and attrition rates. You can figure donor retention (how many you have kept) and atttrition (how many you lost) easily using Fundraiser. 

Both are calculated by taking all the donors you had in the previous calendar year and comparing which of those donors gave in the most current complete calendar year. In other words, which of the people who gave in 2014 also gave in 2015? Expressing that number as a percentage of loss gives you your attrition rate; expressed as a percentage of renewal gives you your retention rate.

Continue reading
9570 Hits
Wait a minute, while we are rendering the calendar
look and feel Thanksgiving Groupings ROI user spotlights the Ask major gift prospects phoning donors letter welcome packet Cloud donor source increasing giving amounts data analysis case study donor preferences Alternative Addresses donor loyalty thank you letters gift acceptance policy mailing email volunteers donation history correspondance fundraising letters training tip upgrading donors texting donors Volunteer module Company culture capital campaign government grants donor slip brick campaign donor annual campaign new version alumni change of address updating features community broadcasting ticketsales donor profile donor prospects Tickles general donor attrition rate motivation operational costs grants word processor mode code flash sales raffle password protection FundRaiser Basic correspondence SYBUNTS on site training recurring gifts Reporting to IRS lapsed donor upgrade appeal letters accounting software annual maintenance plan membership programs community arts nonprofits Snow Birds New Year personalizing letters mission driven new features planning Task List FundRaiser Spark major donors foundations grassroots campaign donor contact information salutation premiums donor relations office how to handle auction gifts volunteering Congratulations announcements overview support pledges how-to videos online donations custom page giving history Excel gift entry gift notes field pictures merge notes merge fields animal rescue corporate sponsors social media appeal End of Year Letters endowment campaign security spreadsheets donor advised funds donor engagement entering auction gifts Facebook campaign GoFundMe project arts data entry In-Kind gifts planned giving passwords spare fields letter templates relationship tracking Importing Data holiday Codes product news communications prospects online donations banquet large donations updates user interface Donor Portal Network for Good follow up anonymous donors development director legacy giving Resiliency segmenting donors publicity materials in honor of donations budget moves management GivingTuesday customer service disaster relief nonprofit fundraising Crowdfunding Campaign membersip benefits NCOA processing membership benefits Reminders PayPal advanced tab monthly giving fundraising campaign management role of nonprofits tribute gifts giving levels holiday letters motivation code campaign building donor relationships training new leadership importing csv adding personal notes to letters reports community supported gardens targeted mailings happiness event management donor retention rate holiday giving auction small donations memorial giving new donors add ons operating systems donor recognition charity golf tournaments donor retention backing up data direct mail donor attrition tax summary letters donor targeting LYBUNTS tech tip understanding giving trends technical support FundRaiser Hosted Thank You vacation Constant Contact #GivingTuesday Personalizing transparency data conversion new nonprofit customer portal National Change of Address Facebook ticket sales board members solicitors repeat donors

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
  Monday-Friday
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:
Password:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password