FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Re-Asking In Honor/Memory Donors

Re-Asking In Honor/Memory Donors

Dear Kim,

We receive a significant number of donations in honor/memory of individuals. Most are one time donations. Is it proper to add these donors to our ask list?

~Alone with My Memories

Dear Memories,

You ask a great question for organizations like yours who get a lot of these gifts, but the answer is fairly simple. People who make gifts to an organization in honor or memory of someone are supporting that person’s charity. The people making the gift may or may not even care that much about the charity. So what you need to do is thank the donor for their gift, leave them on your list for two rounds of asking or one year (hoping you do more than two asks in a year) and if they don’t give a second time, take them off your list. If you have an e-list open to anyone, you can add them there and keep in touch with them, but chances are they will opt out shortly. Essentially people who give in memory or in honor of someone make a good list for an acquisition appeal. And one reason this is important is that people get very irritated when they keep being asked when they have only given once. This irritation can spill over to all the charities they give to, and we don’t need disgruntled donors.

~Kim Klein

Orignially published in the Grassroots FundRaising Journal. FundRaiser users can subscribe at a special rate of $30/year by entering is "$30" in the coupon code field on the second page of the subscription process.

To learn more about how FundRaiser can help follow-up with In-Kind donors :

Take an online guided tour of FundRaiser and learn about the features in FundRaiser that interest you the most. 

Magnificent Memberships: Using FundRaiser To Boost...
Three Key Lessons I Learned About Volunteering Whe...

Related Posts

Wait a minute, while we are rendering the calendar
thank you letters Excel donor retention rate social media budget understanding giving trends tribute gifts publicity materials happiness membership benefits features LYBUNTS donor attrition segmenting donors user spotlights development director donor Reminders annual campaign mission driven new leadership memorial giving FundRaiser Spark Alternative Addresses flash sales Tickles advanced tab campaign management communications customer portal change of address updating lapsed donor endowment campaign premiums on site training accounting software Facebook membership programs operational costs motivation code GivingTuesday correspondence donor slip role of nonprofits Codes custom page banquet office major donors annual maintenance plan importing csv nonprofit fundraising the Ask Company culture building donor relationships capital campaign donation history #GivingTuesday Volunteer module fundraising online donations donor contact information fundraising letters follow up Thank You giving levels arts overview animal rescue SYBUNTS how-to videos motivation reports gift notes field volunteering data conversion gift entry grants upgrading donors alumni PayPal community broadcasting tax summary letters Crowdfunding Campaign community arts nonprofits announcements moves management ROI community supported gardens donor attrition rate tech tip membersip benefits foundations phoning donors donor recognition Snow Birds data analysis raffle security disaster relief word processor upgrade event management appeal letters brick campaign NCOA processing volunteers targeted mailings grassroots campaign add ons corporate sponsors Resiliency relationship tracking monthly giving in honor of donations customer service recurring gifts donor loyalty solicitors training tip look and feel backing up data Groupings Reporting to IRS online donations donor source small donations updates major gift prospects charity golf tournaments Task List operating systems Congratulations support board members National Change of Address general data entry pledges case study merge fields End of Year Letters GoFundMe project ticketsales increasing giving amounts Facebook campaign training spreadsheets password protection mode code ticket sales Donor Portal government grants product news In-Kind gifts spare fields welcome packet

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
  Monday-Friday
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:
Password:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password