FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Case study: 5 key factors to solving the dilemma of premiums for your public radio station

4 key factors in establishing a successful premiums program for your community radio station

Like many public radio stations, WBJC-FM uses premiums to encourage people to make donations. Also like many organizations, they are ambivalent about using premiums.Yvonne Allen, Membership Director for WBJC-FM,  states the dilemma clearly: "public radio stations are trying to get away from premiums because they cost money and stations need that money for operating costs," she says. "But we get a lot of contributions and without premiums, I think we wouldn’t get as many."

WBJC-FM has been running a success premiums program for years, and has just  finished another successful fund drive that used 'thank you gifts' to help boost response. They have found that there are 5 key factors to creating a good balance between the costs of the premiums and the incentive they provide to donors. Yvonne shares  those tips here. WBJC-FM is an all classical, user supported station. They use FundRaiser Professional to help manage many details related to their premiums program. 

Continue reading
4651 Hits
Wait a minute, while we are rendering the calendar
training Donor Portal reports board members targeted mailings grassroots campaign ticket sales publicity materials tax summary letters End of Year Letters donor the Ask annual maintenance plan Resiliency building donor relationships motivation code look and feel fundraising customer service corporate sponsors thank you letters raffle operating systems capital campaign annual campaign operational costs appeal letters recurring gifts animal rescue banquet In-Kind gifts ticketsales government grants case study donor slip FundRaiser Spark phoning donors memorial giving National Change of Address disaster relief community arts nonprofits in honor of donations LYBUNTS follow up custom page understanding giving trends GoFundMe project how-to videos Reporting to IRS giving levels volunteers Facebook campaign small donations importing csv spreadsheets ROI training tip #GivingTuesday Congratulations moves management donor loyalty community broadcasting merge fields charity golf tournaments membersip benefits major gift prospects Facebook campaign management product news features welcome packet customer portal add ons upgrade motivation on site training segmenting donors correspondence alumni Excel membership benefits donor retention rate support major donors tech tip updates increasing giving amounts upgrading donors advanced tab online donations endowment campaign password protection Crowdfunding Campaign fundraising letters grants change of address updating volunteering premiums gift entry announcements office security donor contact information word processor Alternative Addresses backing up data arts Company culture general Groupings data conversion Thank You NCOA processing data entry overview event management GivingTuesday accounting software online donations pledges donor attrition rate happiness PayPal communications Volunteer module lapsed donor community supported gardens role of nonprofits mode code development director donation history user spotlights relationship tracking Codes social media Snow Birds spare fields donor attrition monthly giving data analysis flash sales new leadership foundations membership programs tribute gifts mission driven budget donor recognition solicitors nonprofit fundraising

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
  Monday-Friday
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:
Password:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password