Read Part 1 here
Most schools find that building strong relationships with parents, alumni, and the close relatives of students and alumni, is an excellent way to increase donor loyalty and donations.
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FundRaiser Blog
The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.
Read Part 2 here
When schools focus their donor cultivation on parents, alumni, and the close relatives of students and alumni, they are likely to see a very positive return. Knowing this has led to increased donations for several schools who are FundRaiser users. They know for a fact that these groups are their most generous because they clearly identified this trend in FundRaiser. Using these same techniques to identify common giving trends, your school – or other non profit— can clarify which of your constituent groups are most supportive.
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Some interesting facts about asking for money:
few people give money unless they are askednearly everyone feels good when they give moneylower income people dig deeper and give a higher percentage of their income than high income peoplewhen you ask people you know for a contribution, at least half of them will say yesAre you still nervous thinking about how you 'should' ask for money, but think you can't?
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Dear Kim:
How does a really good organization get foundation funding? I know from your books that you don’t recommend relying on grants, but it seems like they are a help for getting programs off the ground. I have used the Foundation Center’s database, which is great, and I have identified potential grantmakers, followed instructions, but so far have nothing to show for it. I took an online course on grant writing and, I hope without sounding arrogant, I feel I know how to write a grant. But it seems like you need to really know somebody to get grant money. Can you share any secrets?
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Dear Kim,
We have 500 donors, of whom 50 give over $1,000 and another 50 give between $500-999. We do a decent job of keeping in touch with these 100 donors, usually talking to them by phone or visiting the top 20 largest donors at least once a year. I keep all the information on these donors and I am retiring, so cleaning out my files and getting ready to pass this information on to the next person. I have pages of stuff on some people, and almost nothing on others. But what should I have? And what should I delete?
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Some of you may remember my stories about my wondrous Great Aunt Frances. We grew into close friends over the years I lived a few blocks from her in NYC.
Aunt Frances was fantastic—a warm, loving, down-to-earth lady who’d had many life adventures and was a fantastic cook.
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