Principal Fund-Raising Myth:
It’s common knowledge that corporations and foundations give most of the money to non-profit organizations
Principal Fund-Raising Truth:
You go where money you think you can get is to be found in the greatest quantities and most of the time that means you look to the individual donor
No fund-raising campaign should ever be started until you have identified the sources from which you will draw contributions. Sources here does not refer to specific potential donors, but to the six categories of donors who contribute money to non-profit organizations. They are:...