FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

How to figure Retention and Attrition Rate in FundRaiser

How to figure Retention and Attrition Rate in FundRaiser

In Kim Klein's article on stopping a subtle decline in donations, she mentions the importance knowing your donor retention and attrition rates. You can figure donor retention (how many you have kept) and atttrition (how many you lost) easily using Fundraiser. 

Both are calculated by taking all the donors you had in the previous calendar year and comparing which of those donors gave in the most current complete calendar year. In other words, which of the people who gave in 2014 also gave in 2015? Expressing that number as a percentage of loss gives you your attrition rate; expressed as a percentage of renewal gives you your retention rate.

Continue reading
1823 Hits
Wait a minute, while we are rendering the calendar
user spotlights online donations Groupings grants budget motivation LYBUNTS annual maintenance plan Reporting to IRS board members on site training mission driven annual campaign building donor relationships premiums donor contact information Company culture community broadcasting tribute gifts foundations lapsed donor membership programs End of Year Letters motivation code volunteering look and feel corporate sponsors add ons event management social media happiness giving levels advanced tab accounting software spreadsheets donation history moves management fundraising the Ask support correspondence government grants grassroots campaign relationship tracking word processor capital campaign Donor Portal gift entry operating systems donor slip fundraising letters recurring gifts custom page training tip product news new leadership data conversion increasing giving amounts donor attrition donor major donors segmenting donors change of address updating GoFundMe project campaign management major gift prospects data analysis volunteers monthly giving donor recognition operational costs disaster relief data entry community arts nonprofits Resiliency mode code password protection Thank You how-to videos understanding giving trends National Change of Address in honor of donations publicity materials upgrading donors PayPal merge fields Facebook updates Congratulations reports security office appeal letters memorial giving donor retention rate In-Kind gifts training development director Excel case study upgrade customer portal welcome packet targeted mailings solicitors charity golf tournaments customer service announcements ROI online donations communications endowment campaign membersip benefits donor attrition rate GivingTuesday community supported gardens general Codes features alumni small donations tech tip overview tax summary letters thank you letters nonprofit fundraising NCOA processing phoning donors pledges backing up data donor loyalty flash sales membership benefits

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
  Monday-Friday
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:
Password:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password