FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

How to figure Retention and Attrition Rate in FundRaiser

How to figure Retention and Attrition Rate in FundRaiser

In Kim Klein's article on stopping a subtle decline in donations, she mentions the importance knowing your donor retention and attrition rates. You can figure donor retention (how many you have kept) and atttrition (how many you lost) easily using Fundraiser. 

Both are calculated by taking all the donors you had in the previous calendar year and comparing which of those donors gave in the most current complete calendar year. In other words, which of the people who gave in 2014 also gave in 2015? Expressing that number as a percentage of loss gives you your attrition rate; expressed as a percentage of renewal gives you your retention rate.

Continue reading
3448 Hits
Wait a minute, while we are rendering the calendar
training new leadership giving levels alumni volunteers foundations support thank you letters ticket sales announcements customer service SYBUNTS general updates Task List Excel relationship tracking happiness arts communications National Change of Address memorial giving online donations overview follow up spreadsheets campaign management training tip tech tip upgrade small donations word processor government grants Congratulations brick campaign segmenting donors GivingTuesday community broadcasting how-to videos the Ask Codes data analysis membership benefits pledges welcome packet donor source membership programs publicity materials gift notes field community supported gardens security FundRaiser Spark operational costs upgrading donors role of nonprofits Reminders user interface spare fields Crowdfunding Campaign board members donor attrition rate Donor Portal fundraising increasing giving amounts customer portal annual maintenance plan capital campaign raffle PayPal animal rescue understanding giving trends mode code NCOA processing Alternative Addresses change of address updating phoning donors ROI Company culture lapsed donor user spotlights on site training nonprofit fundraising solicitors operating systems correspondence Facebook donor retention rate budget case study features backing up data moves management importing csv advanced tab LYBUNTS Facebook campaign flash sales Thank You reports tax summary letters online donations disaster relief monthly giving charity golf tournaments motivation volunteering banquet appeal letters tribute gifts donation history GoFundMe project fundraising letters In-Kind gifts development director donor loyalty major gift prospects gift entry donor contact information membersip benefits donor attrition grants data conversion endowment campaign look and feel donor slip giving history office recurring gifts data entry mission driven accounting software Resiliency ticketsales Groupings Volunteer module password protection #GivingTuesday Tickles premiums social media donor recognition add ons Snow Birds Reporting to IRS building donor relationships motivation code merge fields annual campaign major donors event management targeted mailings End of Year Letters community arts nonprofits grassroots campaign donor corporate sponsors product news custom page in honor of donations

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
  Monday-Friday
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:
Password:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password