FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Measuring Campaign Progress


I think every organization wonders how their campaign is doing, and not just in a direct monetary sense, but also in terms of momentum. Are you gaining more new donors? Have things leveled off a bit? Are you progressing?

When the donations stop coming in for a long-term campaign, it’s easy to notice a stall. Running a Donation Report ordered by Date of Gift, will show you the cutoff point. Depending on how long ago that was, the report can help you guide your future strategy.

But what if donations don’t stop completely?

They just slow down substantially. How can you tell if you’re progressing then? That may be harder to track without reporting. After all, your volunteers are still entering donations or you’re seeing them come through the Donor Portal. So it’s not like things have stopped completely.

The first instinct is to check against your campaign’s goal, and this is important. Goals can tell you where you’re at with fundraising and how far you need to go. However, unless they’re checked regularly, it may be difficult to use them as a benchmark to gauge your organization’s momentum.

Reports such as the Donor Period Comparison report will show your donation change over a selected time period, and this report can be vital in a multi-year campaign.

For users of FundRaiser Professional, the Campaigns Module provides an excellent suite of reports to show not just some statistics including average gifts and pledges, but also income vs. expenses and return on investment. The use of these reports can help provide deeper insights into your campaigns to check progress and momentum.

The important thing is that you do multiple things to check your campaign’s progress to get a fully formed picture of how you’re doing. Make sure to stop and assess the situation periodically to stay on top of any potential lulls in momentum and fundraising. And most importantly, if you have questions about how FundRaiser Software can help you do this? Reach out! We’d be happy to help.

To learn more about how FundRaiser reports can help you track your campaign, register for a tour or if you are already a FundRaiser user, contact FundRaiser Technical Support at or 800-543-4131.

Two weeks left on our Spring Sale to take FundRais...
Spending Money To Raise Money

Related Posts

Wait a minute, while we are rendering the calendar
Constant Contact direct mail ticketsales arts Congratulations thank you letters role of nonprofits operating systems correspondance tech tip increasing giving amounts custom page Company culture giving history follow up letter templates membership benefits spreadsheets online donations brick campaign training tip gift acceptance policy features add ons new donors advanced tab GivingTuesday donor targeting major gift prospects personalizing letters appeal letters training donation history spare fields ticket sales endowment campaign new version new features Thanksgiving donor retention rate donor attrition #GivingTuesday flash sales NCOA processing Personalizing large donations annual campaign budget foundations capital campaign End of Year Letters look and feel volunteering recurring gifts adding personal notes to letters on site training upgrading donors how to handle auction gifts word processor premiums disaster relief segmenting donors updates Importing Data National Change of Address customer portal understanding giving trends importing csv support lapsed donor general social media donor slip Reminders LYBUNTS in honor of donations communications Reporting to IRS correspondence the Ask planned giving banquet tax summary letters community arts nonprofits grassroots campaign donor preferences membersip benefits alumni Volunteer module Alternative Addresses office pledges small donations new leadership vacation prospects product news mission driven solicitors pictures donor loyalty Cloud Network for Good mode code campaign management security GoFundMe project Excel major donors Codes fundraising annual maintenance plan transparency government grants Donor Portal raffle entering auction gifts change of address updating new nonprofit data conversion community supported gardens announcements animal rescue donor profile data entry FundRaiser Spark Groupings technical support welcome packet development director relationship tracking phoning donors donor contact information legacy giving ROI texting donors donor attrition rate corporate sponsors targeted mailings Crowdfunding Campaign how-to videos overview repeat donors Task List merge notes In-Kind gifts event management nonprofit fundraising donor recognition board members Tickles upgrade motivation code donor advised funds Thank You fundraising letters Facebook campaign motivation online donations case study SYBUNTS giving levels donor source building donor relationships auction community broadcasting tribute gifts backing up data Snow Birds FundRaiser Hosted memorial giving volunteers charity golf tournaments reports moves management data analysis password protection accounting software membership programs grants publicity materials user spotlights PayPal merge fields gift entry operational costs gift notes field anonymous donors donor Resiliency New Year user interface monthly giving Facebook happiness customer service

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password