FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Tips For An Actionable Holiday Appeal Letter


Do your appeals sound like “holiday family” letters?

For many people December’s mail brings two kinds of letters: holiday cards with family letters and appeals from non-profit organizations. And all too often both types of letters sound alike. How come and what can you do to avoid it?

Holiday family letters, the kind you slip into cards, are often seen as “catching up” for friends and family who don’t keep in touch. Sometimes when such letters are received, the person is scrambling to remember how they knew the person or even what relations they have in common. The same thing occurs with fundraising letters. You might get one in the mail and think “when did I support them?” or “how did they get my name again?”

Instead, your holiday appeal letters should be like a warm reminder of a close friendship. Use segmentation to send different letters to different parts of your database. Perhaps a reminder to those who aren’t quite lapsed donors, but maybe who also don’t donate as often or frequently as others. A nice “we’re still thinking about you” to lapsed donors goes a long way. And, of course, your major donors deserve an extra special letter personalized just for them.

Once you’ve segmented your donors and created personalized letters for each group, the last thing to keep in mind is to not make the holiday letters all about you. Think about the family letter you received. Most of the time, even if they don’t mean to, the letter is all about them and their family. It’s a letter designed to tell you what they did, the vacation(s) they went on, even the accomplishments their children had at school. It’s a joyous time, one to celebrate everything that happened through the year, and as an organization, no matter how much you are celebrating those things, sadly, your donors may wonder what role their donation, especially if it was a small dollar one, played in this.

Make sure your end of year letter focuses on the donors. Spotlight what they were able to help you to do. Keep the focus on them. That will ensure that they receive an end of year letter that will spur them to action. After all, Christmas cards are for displaying on the mantel. Your end of the year letter is designed to entice your donors to give during this very busy time.

To learn more about FundRaiser and its word processing features register for a tour or if you are already a FundRaiser user and would like to register for a class, contact This email address is being protected from spambots. You need JavaScript enabled to view it. or call Support at 800-543-4131.


Have You Taken An Introduction To FundRaiser Class...
What is NCOA processing?

Related Posts

Wait a minute, while we are rendering the calendar
building donor relationships flash sales how-to videos anonymous donors customer service donor retention rate Importing Data donor targeting Volunteer module brick campaign grassroots campaign grants GivingTuesday letter templates passwords thank you letters solicitors campaign SYBUNTS Network for Good donor contact information annual campaign LYBUNTS legacy giving merge fields endowment campaign understanding giving trends community supported gardens GoFundMe project security vacation large donations phoning donors alumni budget merge notes planned giving Resiliency general new donors FundRaiser Spark look and feel welcome packet motivation code small donations volunteering Task List tax summary letters user spotlights capital campaign gift entry donor relations change of address updating holiday online donations Tickles auction government grants tech tip reports features word processor donor profile donor source motivation on site training Donor Portal pledges donor prospects technical support accounting software operating systems FundRaiser Hosted new features publicity materials the Ask direct mail product news upgrade tribute gifts donor retention transparency correspondence arts animal rescue Congratulations support targeted mailings overview custom page operational costs NCOA processing charity golf tournaments add ons development director Groupings texting donors donor slip Reminders gift acceptance policy spreadsheets mode code planning lapsed donor corporate sponsors community arts nonprofits increasing giving amounts membership programs Cloud happiness online donations memorial giving relationship tracking premiums donor recognition banquet event management prospects giving levels major donors how to handle auction gifts in honor of donations nonprofit fundraising new nonprofit annual maintenance plan Constant Contact training tip announcements donor attrition follow up membersip benefits Facebook campaign giving history customer portal donor advised funds major gift prospects Facebook appeal membership benefits Company culture new leadership communications advanced tab ticket sales Thank You Excel recurring gifts campaign management donor ROI monthly giving Reporting to IRS donor preferences office raffle foundations volunteers role of nonprofits ticketsales salutation importing csv data analysis repeat donors new version data entry fundraising letters community broadcasting FundRaiser Basic email appeal letters Crowdfunding Campaign updates letter data conversion personalizing letters social media holiday giving spare fields PayPal Codes In-Kind gifts gift notes field mission driven segmenting donors donor attrition rate End of Year Letters fundraising pictures correspondance moves management mailing upgrading donors case study password protection Snow Birds holiday letters donor loyalty Thanksgiving training entering auction gifts New Year board members disaster relief user interface donor engagement backing up data #GivingTuesday donation history National Change of Address adding personal notes to letters Alternative Addresses Personalizing

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password