FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Three Things To Prepare For Holiday Mailings


As we enter the last quarter of the year, many organizations begin to think about their holiday fundraising campaigns. The holiday season, including the end of the year and all the associated holidays, is a big time of year for sending appeal letters and in the US, the January tax letters indicating the giving that had happened during the previous calendar year. Before you begin creating these mailings, try taking these three steps to ensure they’re reaching the right people and are cost effective for your organization.

  1. Find lapsed donors

Reactivating lapsed donors often requires a specific campaign tailored to their situation. At the end of the year, it’s good to find those individuals who haven’t responded to any campaigns and would now qualify as a “lapsed” donor and move them to inactive status. In this way, you can include them in any target campaigns, while saving postage and time by not sending them general appeal letters.

The flipside of this is to double check and ensure that you don’t have any donors marked as inactive or lapsed who have donated. Sometimes, it’s easy to add a gift and send a thank you letter, without unchecking the “inactive” box to make them active and part of your appeal campaigns once more. This general database maintenance can help keep donors energized, while ensuring you don’t spend time, resources, or money, mailing to those who are no longer interested.

  1. Check Addresses (NCOA Processing)

Before you send out, what for many organizations, is the largest mailing of the year, make sure everyone’s addresses are as up to date as possible. One way to do this is NCOA Processing, which FundRaiser Software offers for our customers. This will send the addresses in your database through the National Change of Address database kept by the USPS and provide the full 9 digit zip code, as well as provide any updated addresses for individuals who have filed a change of address with the post office. If someone has moved and not provided any updated address, this information will be provided as well. With it, not only will your US addresses be compliant for bulk mailing (a possible cost savings), but if donors haven’t told you that they’ve moved, you may still have that information. This ensures that the highest percentage of letters possible will reach their destination.

  1. Plan Your Campaigns

With updated addresses and a current list of active donors, the third step would be to plan your campaigns. This involves writing the letters in FundRaiser, determining the donors you’ll include in your mailing and when you’ll send them.

By following these three steps, you will be ready for the busy holiday season.

To learn more about FundRaiser and its features register for a tour or if you are already a FundRaiser user, contact FundRaiser Technical Support at or 800-543-4131.

What can a new account analysis report tell you?
Getting The Most Out of the Software

Related Posts

Wait a minute, while we are rendering the calendar
banquet data conversion government grants Snow Birds holiday giving spare fields advanced tab End of Year Letters the Ask volunteering backing up data transparency charity golf tournaments membersip benefits premiums GivingTuesday donor slip annual campaign adding personal notes to letters new version upgrading donors ROI campaign planned giving in honor of donations monthly giving NCOA processing new nonprofit lapsed donor donor tax summary letters major donors how to handle auction gifts annual maintenance plan on site training motivation code personalizing letters gift notes field membership benefits disaster relief pictures letter letter templates correspondence merge notes user interface endowment campaign Reporting to IRS membership programs New Year holiday letters upgrade FundRaiser Spark community arts nonprofits look and feel donor advised funds new donors email security add ons overview legacy giving direct mail role of nonprofits password protection ticket sales motivation customer portal follow up tribute gifts solicitors Donor Portal Crowdfunding Campaign entering auction gifts Reminders ticketsales user spotlights understanding giving trends arts National Change of Address prospects LYBUNTS support accounting software data analysis donor preferences Thank You raffle Personalizing general large donations auction office SYBUNTS texting donors appeal letters passwords increasing giving amounts pledges animal rescue mission driven FundRaiser Hosted happiness tech tip FundRaiser Basic nonprofit fundraising gift acceptance policy Resiliency targeted mailings capital campaign development director mode code fundraising donor targeting online donations Task List merge fields community supported gardens donor loyalty giving history gift entry Alternative Addresses Thanksgiving vacation donor profile PayPal volunteers donor source Facebook product news grants change of address updating appeal communications Tickles repeat donors donor attrition Congratulations features how-to videos Company culture case study segmenting donors building donor relationships Importing Data reports flash sales alumni Constant Contact Excel donor attrition rate recurring gifts donor retention new features customer service operating systems relationship tracking training donor retention rate online donations social media board members mailing technical support phoning donors giving levels Volunteer module salutation custom page corporate sponsors fundraising letters training tip donation history donor recognition correspondance campaign management spreadsheets grassroots campaign moves management word processor operational costs memorial giving In-Kind gifts donor engagement planning small donations thank you letters donor relations community broadcasting Groupings Network for Good publicity materials holiday Codes announcements welcome packet updates donor contact information donor prospects brick campaign #GivingTuesday anonymous donors new leadership data entry major gift prospects budget Cloud event management Facebook campaign foundations importing csv GoFundMe project

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password