FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Three Things To Prepare For Holiday Mailings


As we enter the last quarter of the year, many organizations begin to think about their holiday fundraising campaigns. The holiday season, including the end of the year and all the associated holidays, is a big time of year for sending appeal letters and in the US, the January tax letters indicating the giving that had happened during the previous calendar year. Before you begin creating these mailings, try taking these three steps to ensure they’re reaching the right people and are cost effective for your organization.

  1. Find lapsed donors

Reactivating lapsed donors often requires a specific campaign tailored to their situation. At the end of the year, it’s good to find those individuals who haven’t responded to any campaigns and would now qualify as a “lapsed” donor and move them to inactive status. In this way, you can include them in any target campaigns, while saving postage and time by not sending them general appeal letters.

The flipside of this is to double check and ensure that you don’t have any donors marked as inactive or lapsed who have donated. Sometimes, it’s easy to add a gift and send a thank you letter, without unchecking the “inactive” box to make them active and part of your appeal campaigns once more. This general database maintenance can help keep donors energized, while ensuring you don’t spend time, resources, or money, mailing to those who are no longer interested.

  1. Check Addresses (NCOA Processing)

Before you send out, what for many organizations, is the largest mailing of the year, make sure everyone’s addresses are as up to date as possible. One way to do this is NCOA Processing, which FundRaiser Software offers for our customers. This will send the addresses in your database through the National Change of Address database kept by the USPS and provide the full 9 digit zip code, as well as provide any updated addresses for individuals who have filed a change of address with the post office. If someone has moved and not provided any updated address, this information will be provided as well. With it, not only will your US addresses be compliant for bulk mailing (a possible cost savings), but if donors haven’t told you that they’ve moved, you may still have that information. This ensures that the highest percentage of letters possible will reach their destination.

  1. Plan Your Campaigns

With updated addresses and a current list of active donors, the third step would be to plan your campaigns. This involves writing the letters in FundRaiser, determining the donors you’ll include in your mailing and when you’ll send them.

By following these three steps, you will be ready for the busy holiday season.

To learn more about FundRaiser and its features register for a tour or if you are already a FundRaiser user, contact FundRaiser Technical Support at or 800-543-4131.

What can a new account analysis report tell you?
Getting The Most Out of the Software

Related Posts

Wait a minute, while we are rendering the calendar
auction upgrading donors corporate sponsors letter templates event management donor attrition rate legacy giving user interface Reporting to IRS Personalizing Volunteer module spreadsheets role of nonprofits operating systems welcome packet Congratulations overview SYBUNTS operational costs segmenting donors appeal letters pictures new donors donor recognition custom page donor retention rate lapsed donor animal rescue giving history New Year Donor Portal new nonprofit prospects motivation donor advised funds building donor relationships small donations Thank You training tip backing up data vacation fundraising flash sales customer portal appeal Company culture FundRaiser Basic increasing giving amounts online donations fundraising letters correspondance membership benefits monthly giving planned giving accounting software salutation government grants mission driven ROI case study board members new leadership gift notes field understanding giving trends look and feel upgrade endowment campaign mailing tribute gifts tech tip disaster relief communications technical support donor targeting anonymous donors Network for Good Constant Contact merge notes donor relations #GivingTuesday Snow Birds budget correspondence pledges Groupings grants merge fields security announcements planning development director texting donors support features Cloud data conversion National Change of Address Facebook solicitors how to handle auction gifts personalizing letters donor contact information donor tax summary letters donation history Resiliency add ons donor profile targeted mailings gift entry community supported gardens general training thank you letters ticket sales volunteering major donors membership programs premiums the Ask data entry advanced tab data analysis letter repeat donors membersip benefits memorial giving annual maintenance plan major gift prospects Importing Data capital campaign word processor social media nonprofit fundraising donor slip new version grassroots campaign ticketsales spare fields Tickles moves management follow up donor source email new features holiday giving how-to videos giving levels donor attrition online donations GoFundMe project donor loyalty Reminders change of address updating relationship tracking large donations transparency community arts nonprofits Task List annual campaign password protection user spotlights product news foundations community broadcasting importing csv holiday letters campaign management LYBUNTS direct mail Facebook campaign FundRaiser Hosted End of Year Letters motivation code reports office donor preferences entering auction gifts FundRaiser Spark PayPal customer service banquet alumni arts NCOA processing campaign brick campaign Codes on site training publicity materials Excel raffle GivingTuesday adding personal notes to letters gift acceptance policy charity golf tournaments updates volunteers Crowdfunding Campaign Alternative Addresses Thanksgiving recurring gifts happiness mode code holiday In-Kind gifts phoning donors in honor of donations

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password