FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Don't Forget About Social Media

72

As nonprofit organizations we get focused on appeal and end of year letters, especially during this time of year. However, letters aren’t the only way to reach donors. Quite often you need to get your message to them where and when they are. This means taking advantage of social media.

The main issue with social media is that as an organization you cannot control to whom or how your message is seen. And because someone may not be online when you share your message, it’s possible that you’ll miss your donor all together. So it is important to control the things that you can take control of.

What can you control? What you post. When you post. How you post.

Using analytics you can see which of your posts get the most engagement as well as the most popular time for you to post on various social media platforms. While this is a very in-depth topic that you can very wrapped up in, the important things to note are in general when your people seem to be most active on social media and what type of content they prefer. Are the posts asking for support or volunteers getting more traction than say pictures of the good work you do or videos? Answering questions very broadly, even as analytics is a much deeper topic, can help point you in the right track.

With these answers, you can begin to craft your organization’s social media strategy. You can also use this information to help you create compelling, actionable correspondence for your donors. For example, if you receive more interaction on posts that talk about the work you do with pictures, see how you can incorporate that information into your letters.

It’s important not to forget about social media or the impact social media can have on your other correspondence.

To learn more about FundRaiser and its word processing features register for a tour or if you are already a FundRaiser user and would like to register for a class, contact This email address is being protected from spambots. You need JavaScript enabled to view it. or call Support at 800-543-4131.

It's A Great Time To Set Up Email In FundRaiser
Have You Taken An Introduction To FundRaiser Class...

Related Posts

Wait a minute, while we are rendering the calendar
advanced tab Thank You salutation Task List Congratulations ticketsales email event management holiday letters relationship tracking #GivingTuesday features campaign management donor slip thank you letters training tribute gifts membership programs product news Resiliency endowment campaign repeat donors happiness donor profile disaster relief donor engagement office communications donor annual campaign grassroots campaign brick campaign security operating systems texting donors Facebook campaign backing up data donor relations board members appeal letters gift entry budget anonymous donors donation history Snow Birds general custom page donor recognition Reminders user spotlights major donors raffle giving history merge notes Cloud user interface mailing ticket sales holiday new nonprofit flash sales phoning donors Thanksgiving Crowdfunding Campaign ROI segmenting donors giving levels SYBUNTS pledges welcome packet support grants moves management community arts nonprofits Constant Contact upgrade importing csv personalizing letters increasing giving amounts correspondance data analysis look and feel auction FundRaiser Basic Volunteer module capital campaign mode code building donor relationships word processor pictures membersip benefits tech tip targeted mailings community supported gardens Company culture solicitors community broadcasting in honor of donations donor source correspondence legacy giving foundations Tickles recurring gifts customer portal follow up new features letter templates merge fields major gift prospects planning donor contact information adding personal notes to letters GivingTuesday change of address updating training tip donor retention donor advised funds how-to videos understanding giving trends prospects donor prospects lapsed donor New Year monthly giving updates operational costs arts fundraising letters Network for Good how to handle auction gifts technical support upgrading donors small donations data entry donor preferences membership benefits accounting software Importing Data password protection development director spreadsheets new donors Excel overview online donations FundRaiser Hosted Personalizing Facebook announcements alumni the Ask spare fields fundraising FundRaiser Spark online donations Donor Portal Groupings new leadership LYBUNTS NCOA processing donor attrition rate planned giving campaign donor retention rate corporate sponsors charity golf tournaments mission driven memorial giving National Change of Address Codes letter vacation gift notes field tax summary letters GoFundMe project annual maintenance plan entering auction gifts End of Year Letters add ons large donations passwords banquet data conversion new version donor targeting volunteering donor loyalty animal rescue motivation reports motivation code gift acceptance policy volunteers nonprofit fundraising holiday giving publicity materials transparency Alternative Addresses case study appeal PayPal Reporting to IRS direct mail premiums government grants role of nonprofits In-Kind gifts social media customer service on site training donor attrition

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
  Monday-Friday
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:
Password:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password