FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Don't Forget About Social Media

72

As nonprofit organizations we get focused on appeal and end of year letters, especially during this time of year. However, letters aren’t the only way to reach donors. Quite often you need to get your message to them where and when they are. This means taking advantage of social media.

The main issue with social media is that as an organization you cannot control to whom or how your message is seen. And because someone may not be online when you share your message, it’s possible that you’ll miss your donor all together. So it is important to control the things that you can take control of.

What can you control? What you post. When you post. How you post.

Using analytics you can see which of your posts get the most engagement as well as the most popular time for you to post on various social media platforms. While this is a very in-depth topic that you can very wrapped up in, the important things to note are in general when your people seem to be most active on social media and what type of content they prefer. Are the posts asking for support or volunteers getting more traction than say pictures of the good work you do or videos? Answering questions very broadly, even as analytics is a much deeper topic, can help point you in the right track.

With these answers, you can begin to craft your organization’s social media strategy. You can also use this information to help you create compelling, actionable correspondence for your donors. For example, if you receive more interaction on posts that talk about the work you do with pictures, see how you can incorporate that information into your letters.

It’s important not to forget about social media or the impact social media can have on your other correspondence.

To learn more about FundRaiser and its word processing features register for a tour or if you are already a FundRaiser user and would like to register for a class, contact This email address is being protected from spambots. You need JavaScript enabled to view it. or call Support at 800-543-4131.

It's A Great Time To Set Up Email In FundRaiser
Have You Taken An Introduction To FundRaiser Class...

Related Posts

Wait a minute, while we are rendering the calendar
donor slip new nonprofit FundRaiser Hosted major donors flash sales spare fields recurring gifts gift notes field donor preferences accounting software entering auction gifts motivation nonprofit fundraising Donor Portal FundRaiser Spark arts GoFundMe project memorial giving Thank You NCOA processing SYBUNTS disaster relief direct mail Company culture donor targeting donation history features email new donors look and feel giving levels campaign management Cloud backing up data mailing happiness Codes new leadership custom page welcome packet PayPal small donations how to handle auction gifts merge notes fundraising letters Resiliency ticketsales government grants support auction annual maintenance plan Congratulations reports Alternative Addresses endowment campaign donor advised funds Facebook membership programs data entry Thanksgiving salutation change of address updating on site training New Year tax summary letters grants pictures Task List campaign customer service new features targeted mailings correspondence membersip benefits giving history Importing Data donor loyalty motivation code planning mode code correspondance tech tip general vacation large donations Crowdfunding Campaign new version prospects capital campaign Snow Birds online donations donor engagement Reporting to IRS premiums grassroots campaign ROI ticket sales community broadcasting animal rescue holiday letters follow up announcements moves management #GivingTuesday understanding giving trends FundRaiser Basic donor profile the Ask Personalizing charity golf tournaments increasing giving amounts relationship tracking case study Tickles monthly giving Groupings communications user interface National Change of Address data analysis customer portal Volunteer module online donations thank you letters advanced tab merge fields major gift prospects Constant Contact updates data conversion training security Network for Good upgrading donors in honor of donations donor attrition donor source Reminders event management appeal mission driven banquet fundraising gift entry operating systems appeal letters importing csv donor retention upgrade personalizing letters End of Year Letters development director technical support budget role of nonprofits overview board members donor Excel letter templates raffle donor prospects adding personal notes to letters community supported gardens legacy giving community arts nonprofits tribute gifts texting donors membership benefits building donor relationships repeat donors lapsed donor donor contact information holiday giving donor attrition rate brick campaign transparency training tip how-to videos letter anonymous donors volunteers alumni password protection holiday passwords In-Kind gifts donor relations corporate sponsors word processor pledges gift acceptance policy GivingTuesday annual campaign foundations spreadsheets product news office operational costs volunteering add ons donor retention rate user spotlights LYBUNTS phoning donors solicitors planned giving segmenting donors donor recognition publicity materials social media Facebook campaign

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
  Monday-Friday
      8:30AM-5:30PM CST

Customer Portal Login Form

   

The customer portal is unavailable. If you need support please reach out to support@fundraisersoftware.com Thank you.

 

  User Name:
  Password:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password