FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Don't Forget About Social Media


As nonprofit organizations we get focused on appeal and end of year letters, especially during this time of year. However, letters aren’t the only way to reach donors. Quite often you need to get your message to them where and when they are. This means taking advantage of social media.

The main issue with social media is that as an organization you cannot control to whom or how your message is seen. And because someone may not be online when you share your message, it’s possible that you’ll miss your donor all together. So it is important to control the things that you can take control of.

What can you control? What you post. When you post. How you post.

Using analytics you can see which of your posts get the most engagement as well as the most popular time for you to post on various social media platforms. While this is a very in-depth topic that you can very wrapped up in, the important things to note are in general when your people seem to be most active on social media and what type of content they prefer. Are the posts asking for support or volunteers getting more traction than say pictures of the good work you do or videos? Answering questions very broadly, even as analytics is a much deeper topic, can help point you in the right track.

With these answers, you can begin to craft your organization’s social media strategy. You can also use this information to help you create compelling, actionable correspondence for your donors. For example, if you receive more interaction on posts that talk about the work you do with pictures, see how you can incorporate that information into your letters.

It’s important not to forget about social media or the impact social media can have on your other correspondence.

To learn more about FundRaiser and its word processing features register for a tour or if you are already a FundRaiser user and would like to register for a class, contact This email address is being protected from spambots. You need JavaScript enabled to view it. or call Support at 800-543-4131.

It's A Great Time To Set Up Email In FundRaiser
Have You Taken An Introduction To FundRaiser Class...

Related Posts

Wait a minute, while we are rendering the calendar
premiums relationship tracking appeal letters donor source technical support Reporting to IRS GoFundMe project new leadership GivingTuesday NCOA processing case study grassroots campaign gift entry Volunteer module the Ask solicitors animal rescue adding personal notes to letters user spotlights salutation custom page moves management personalizing letters community supported gardens foundations donor attrition development director ticketsales how-to videos giving history new features mailing brick campaign direct mail upgrading donors donor retention announcements correspondance donor profile flash sales customer service online donations pledges Excel donor advised funds giving levels PayPal Company culture reports publicity materials tribute gifts repeat donors campaign management new version Congratulations new nonprofit vacation membership benefits targeted mailings #GivingTuesday community broadcasting accounting software donor attrition rate Facebook campaign gift notes field Codes operating systems social media Groupings Donor Portal Facebook texting donors understanding giving trends raffle memorial giving Alternative Addresses recurring gifts Thank You board members banquet campaign Tickles corporate sponsors correspondence donor FundRaiser Spark community arts nonprofits monthly giving donor recognition transparency building donor relationships donor preferences National Change of Address data analysis motivation code fundraising on site training new donors FundRaiser Hosted fundraising letters appeal follow up phoning donors major gift prospects importing csv holiday giving data entry updates spare fields office features annual campaign word processor happiness how to handle auction gifts donor contact information arts Snow Birds tech tip pictures donor retention rate upgrade grants password protection government grants Cloud FundRaiser Basic New Year charity golf tournaments in honor of donations thank you letters online donations donor prospects general add ons entering auction gifts backing up data donor engagement disaster relief Resiliency event management small donations support End of Year Letters legacy giving letter templates auction donor relations segmenting donors security passwords planning Constant Contact gift acceptance policy email volunteers ticket sales major donors annual maintenance plan tax summary letters communications Personalizing mode code donor targeting overview lapsed donor training Importing Data capital campaign alumni change of address updating training tip data conversion planned giving large donations look and feel advanced tab volunteering LYBUNTS letter role of nonprofits Thanksgiving budget nonprofit fundraising prospects endowment campaign SYBUNTS Crowdfunding Campaign membership programs motivation membersip benefits operational costs holiday welcome packet increasing giving amounts customer portal In-Kind gifts merge fields merge notes Task List donation history donor loyalty ROI donor slip spreadsheets user interface product news mission driven Network for Good Reminders anonymous donors holiday letters

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
      8:30AM-5:30PM CST

Customer Portal Login Form


The customer portal is unavailable. If you need support please reach out to Thank you.


  User Name:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password