Complementing a traditional capital campaign, “Positive, Uplifting Word FM” is trying a new kind of fundraiser – inscribed bricks listeners personalize to include in a pathway the nonprofit plans to install at its new facility. This Christian radio station has been growing steadily by offering positive conversations and uplifting music and recently moved to a larger, more functional ministry building. Bricks that listeners reserve now will be used next spring to transform the new location’s nondescript, concrete sidewalk into something much more meaningful: a “Pathway to Hope.”
“We’re not selling bricks,” qualifies Jean Otto Ford, one of Word FM’s main FundRaiser users. “We’re asking listeners to support this ministry at specific giving levels (at minimum) that then offers them a unique opportunity to create a lasting expression of what Word FM means to them – or of hope, love, inspiration, tribute, etc. Listeners often tell us that our station plays a huge role in their day-to-day lives, and this campaign provides a way for all of us to celebrate that connection.”
