FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Lessons Learned from Crowdfunding to Save a Horse


Facebook has been a remarkable tool for those involved in saving horses from the kill buyers. For those lots that want to see a horse in a good home rather than shipped to Canada or Mexico for slaughter, there are pages and Facebook Groups devoted to getting these horses visibility, donations, and even a good home. Which brings me to Thanksgiving weekend, when a very pregnant mare, skinny and in dire need of a good home, came across my Facebook newsfeed. I knew I had enough money to pay the deposit required to ensure she wouldn’t suddenly be shipped off...but for the rest of the money, and the cost to ship her from Kansas to Missouri? I wasn’t sure how to raise it. I decided to try crowdfunding.

I hear about crowdfunding successes all the time, but could I do it? Could I raise the money necessary to save this horse and bring her to my place? Her story reminded me so much of my own mare (now 19), whom I rescued as a 3 month old colt, a “surprise” for the mare had been through so many auctions that no one knew or disclosed that she was pregnant. I had to try.

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Case Study: Parkesburg Point Surges to Success with #GivingTuesday Crowdfunding Campaign


Parkesburg Point is going for it this year for #GivingTuesday. Although it isn’t even Tuesday yet, they have already succeeded at reaching their goal. Now they are moving with confidence into their total year-end fundraising. “We were involved with GivingTuesday last year, but didn’t have an effective strategy in place,” says Debbie Shupp, development director for The POINT. “We really wanted a strategic approach this year and Sarah has successfully done that. Sarah created a full strategy and social media campaign.” Parkesburg Point offers extensive services to youth in the area with the help of volunteers, many drawn from local churches. They are FundRaiser Select users. 

Sarah Daniels, the new grants and communications manager who joined The POINT in May, says that the most important aspects of this success were:

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Fundraising Project as a Resilient Recovery Response to Local Disaster

Fundraising Project as a Resilient Recovery Response to Local Disaster

Helping with Disaster Recovery in the Southern Ozarks, part 3

Since experiencing the massive flooding in Southern Missouri, I've run into the concept of 'resilience' linked to disaster recovery. It's a great concept. It easily applies to good recovery on the part of  any individual or organization that experiences stress, especially stress that is game-changing. I'd guess that many if not most of the organizations that FundRaiser works with can relate directly to the concept of resilience at this time of great change in our society.In the case of Autumn Shirley, CEO of FundRaiser, fundraising has been a part of her resilient response to the extraordinary experience she and her husband Joshua Shirley, who is CFO of FundRaiser, and other members of the Shirley family went through. Their dramatic story was publicized widely when they survived the flood that unexpectedly forced them to the roof of their river house. 

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importing csv customer portal campaign management Task List planned giving happiness donor relations Cloud grants #GivingTuesday look and feel donor profile Excel correspondance updates thank you letters fundraising recurring gifts Congratulations animal rescue donor loyalty charity golf tournaments moves management training merge fields Constant Contact gift notes field foundations Resiliency adding personal notes to letters ROI FundRaiser Basic data conversion on site training flash sales add ons donor slip pledges appeal letters premiums Groupings fundraising letters backing up data increasing giving amounts anonymous donors gift acceptance policy LYBUNTS understanding giving trends lapsed donor Alternative Addresses advanced tab major donors banquet holiday letters large donations communications Network for Good NCOA processing Thanksgiving user interface membership benefits user spotlights donor advised funds donor engagement Volunteer module GivingTuesday Reminders National Change of Address overview prospects texting donors development director appeal donor retention rate personalizing letters tribute gifts monthly giving repeat donors new leadership upgrading donors online donations phoning donors role of nonprofits building donor relationships event management giving history donor preferences New Year budget new nonprofit solicitors grassroots campaign announcements salutation tech tip alumni disaster relief segmenting donors membersip benefits government grants transparency upgrade mailing the Ask change of address updating volunteering data analysis customer service corporate sponsors social media brick campaign donor attrition donor attrition rate campaign general In-Kind gifts Personalizing product news community arts nonprofits Importing Data security memorial giving donor spreadsheets correspondence board members reports PayPal FundRaiser Hosted operating systems new features letter templates publicity materials pictures small donations ticketsales volunteers password protection how to handle auction gifts Thank You motivation code entering auction gifts mode code data entry arts planning GoFundMe project Company culture holiday Crowdfunding Campaign support capital campaign giving levels custom page office targeted mailings follow up online donations community supported gardens case study auction relationship tracking vacation features SYBUNTS Donor Portal donor contact information Tickles merge notes word processor welcome packet raffle FundRaiser Spark letter training tip new donors operational costs legacy giving Codes Facebook campaign accounting software donor source email tax summary letters Reporting to IRS Snow Birds donor prospects mission driven annual campaign in honor of donations technical support direct mail endowment campaign donor recognition donation history community broadcasting gift entry spare fields major gift prospects new version how-to videos holiday giving nonprofit fundraising Facebook ticket sales End of Year Letters passwords donor targeting membership programs annual maintenance plan donor retention motivation

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