In previous blogs we’ve spoken about reaching out to donors and how many times and how often you should contact them. However, it’s important to think about ways to keep in touch. With so many communications options available to your organization, start thinking about moving beyond mailed letters or even emails into different ways to reach out.
One of the important things to keep in mind is that with today’s busy lifestyles, it’s vital to meet your donors where they are. This may mean moving to virtual communication or even using letters (or cards/postcards) sent through the mail for a special touch. Though social media outreach can have pitfalls and requires tending, it is a viable way to communicate with potential donors as well as your existing ones and with the ability for people to share your posts, they can go quickly viral and bring new people to your cause as well.