FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Lessons Learned from Crowdfunding to Save a Horse

CrowdfundingHorseRescue2

Facebook has been a remarkable tool for those involved in saving horses from the kill buyers. For those lots that want to see a horse in a good home rather than shipped to Canada or Mexico for slaughter, there are pages and Facebook Groups devoted to getting these horses visibility, donations, and even a good home. Which brings me to Thanksgiving weekend, when a very pregnant mare, skinny and in dire need of a good home, came across my Facebook newsfeed. I knew I had enough money to pay the deposit required to ensure she wouldn’t suddenly be shipped off...but for the rest of the money, and the cost to ship her from Kansas to Missouri? I wasn’t sure how to raise it. I decided to try crowdfunding.

I hear about crowdfunding successes all the time, but could I do it? Could I raise the money necessary to save this horse and bring her to my place? Her story reminded me so much of my own mare (now 19), whom I rescued as a 3 month old colt, a “surprise” for the mare had been through so many auctions that no one knew or disclosed that she was pregnant. I had to try.

I immediately began posting to Facebook and much to my surprise, while we didn’t raise the entire amount, we raised enough to cover both the mare’s bail as well as her shipping, with some additional funds added by myself. I thought of the organizations I work with on a daily basis with FundRaiser, and wanted to share what worked for me in the hopes that it will help you too!

Don’t be afraid to ask. If I had worried about what would happen, what might be said, I wouldn’t have started fundraising at all. Make the ask. People often want to help, but are not sure how best to help unless you ask.

Make it personal. Those of us in animal rescue know that you can’t save them all. But when raising funds to save a single horse, or surgery for a single dog, share that animal’s story. In the case of organizations that work with people, share the story of someone who needs help or that you have helped.

Encourage small donors. Receiving the big donations feels good and brings a sigh of relief when you’re fundraising. Too often, especially these days, people feel that a $5 or $25 donation may not do anything. Remind people that no amount is too small and every dollar helps. This may mean breaking it down into numbers, like if 100 people gave $5, we could do X.

Be thankful. Don’t forget to thank your donors. My donors are going to receive holiday cards, a thank you card, and I may even include a small token of my appreciation. Those thank you notes mean a lot.

Give updates. I kept people updated at least twice a day as to how we were doing with the fundraiser. This kept it foremost in people’s minds, and those who donated could see that they helped the progress move closer to completion. This also gives your donors a concrete goal and helps them see that their money is going toward something they can see.

I am ever thankful to those who helped me with the horse, and I look forward to her arrival later this week. I know I learned a lot about fundraising and this process gave me insight into the wonderful work that our many organizations are doing.

To see how FundRaiser can help you succeed with your dreams:

Explore some of the basic features of our programs here. 

5 Ways to Manage Address Changes for a Donors on t...
Short take: Importing Your #GivingTuesday Gifts

Related Posts

Wait a minute, while we are rendering the calendar
development director monthly giving grants premiums customer service transparency annual maintenance plan mailing major gift prospects legacy giving Thanksgiving Importing Data anonymous donors banquet Facebook campaign pictures new version happiness how-to videos targeted mailings reports Thank You FundRaiser Basic memorial giving importing csv new features capital campaign office auction Network for Good disaster relief in honor of donations operating systems pledges user spotlights National Change of Address alumni NCOA processing Resiliency training general backing up data tax summary letters Congratulations donor gift acceptance policy giving history data conversion accounting software brick campaign spare fields new nonprofit volunteering support repeat donors Donor Portal Volunteer module Personalizing online donations operational costs grassroots campaign online donations End of Year Letters donor source donor engagement membersip benefits add ons #GivingTuesday donor recognition publicity materials Crowdfunding Campaign donation history donor prospects correspondence training tip community arts nonprofits volunteers new leadership security government grants PayPal Excel ticket sales GoFundMe project overview segmenting donors understanding giving trends flash sales GivingTuesday ROI building donor relationships donor retention rate welcome packet campaign management corporate sponsors salutation recurring gifts fundraising letters donor loyalty donor preferences Snow Birds New Year donor slip motivation code Reporting to IRS animal rescue product news prospects merge fields lapsed donor thank you letters nonprofit fundraising follow up social media motivation announcements major donors endowment campaign FundRaiser Hosted user interface email tech tip moves management Codes entering auction gifts community supported gardens donor contact information holiday appeal letters Task List passwords SYBUNTS personalizing letters appeal letter templates LYBUNTS In-Kind gifts change of address updating adding personal notes to letters Reminders direct mail role of nonprofits Tickles holiday letters Groupings mode code phoning donors Constant Contact look and feel data entry foundations Facebook password protection campaign event management merge notes budget Cloud new donors upgrading donors donor attrition rate advanced tab membership benefits upgrade planned giving Alternative Addresses donor attrition arts solicitors Company culture technical support increasing giving amounts mission driven planning donor profile how to handle auction gifts holiday giving tribute gifts community broadcasting membership programs gift entry texting donors donor relations large donations features giving levels on site training charity golf tournaments updates donor targeting ticketsales donor advised funds vacation customer portal case study custom page FundRaiser Spark fundraising donor retention data analysis correspondance annual campaign gift notes field relationship tracking small donations word processor board members raffle communications spreadsheets the Ask letter

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
  Monday-Friday
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:
Password:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password