FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Lessons Learned from Crowdfunding to Save a Horse

CrowdfundingHorseRescue2

Facebook has been a remarkable tool for those involved in saving horses from the kill buyers. For those lots that want to see a horse in a good home rather than shipped to Canada or Mexico for slaughter, there are pages and Facebook Groups devoted to getting these horses visibility, donations, and even a good home. Which brings me to Thanksgiving weekend, when a very pregnant mare, skinny and in dire need of a good home, came across my Facebook newsfeed. I knew I had enough money to pay the deposit required to ensure she wouldn’t suddenly be shipped off...but for the rest of the money, and the cost to ship her from Kansas to Missouri? I wasn’t sure how to raise it. I decided to try crowdfunding.

I hear about crowdfunding successes all the time, but could I do it? Could I raise the money necessary to save this horse and bring her to my place? Her story reminded me so much of my own mare (now 19), whom I rescued as a 3 month old colt, a “surprise” for the mare had been through so many auctions that no one knew or disclosed that she was pregnant. I had to try.

I immediately began posting to Facebook and much to my surprise, while we didn’t raise the entire amount, we raised enough to cover both the mare’s bail as well as her shipping, with some additional funds added by myself. I thought of the organizations I work with on a daily basis with FundRaiser, and wanted to share what worked for me in the hopes that it will help you too!

Don’t be afraid to ask. If I had worried about what would happen, what might be said, I wouldn’t have started fundraising at all. Make the ask. People often want to help, but are not sure how best to help unless you ask.

Make it personal. Those of us in animal rescue know that you can’t save them all. But when raising funds to save a single horse, or surgery for a single dog, share that animal’s story. In the case of organizations that work with people, share the story of someone who needs help or that you have helped.

Encourage small donors. Receiving the big donations feels good and brings a sigh of relief when you’re fundraising. Too often, especially these days, people feel that a $5 or $25 donation may not do anything. Remind people that no amount is too small and every dollar helps. This may mean breaking it down into numbers, like if 100 people gave $5, we could do X.

Be thankful. Don’t forget to thank your donors. My donors are going to receive holiday cards, a thank you card, and I may even include a small token of my appreciation. Those thank you notes mean a lot.

Give updates. I kept people updated at least twice a day as to how we were doing with the fundraiser. This kept it foremost in people’s minds, and those who donated could see that they helped the progress move closer to completion. This also gives your donors a concrete goal and helps them see that their money is going toward something they can see.

I am ever thankful to those who helped me with the horse, and I look forward to her arrival later this week. I know I learned a lot about fundraising and this process gave me insight into the wonderful work that our many organizations are doing.

To see how FundRaiser can help you succeed with your dreams:

Explore some of the basic features of our programs here. 

5 Ways to Manage Address Changes for a Donors on t...
Short take: Importing Your #GivingTuesday Gifts

Related Posts

Wait a minute, while we are rendering the calendar
monthly giving moves management data analysis foundations endowment campaign donor attrition new leadership ROI gift notes field spreadsheets gift entry National Change of Address grants GoFundMe project donor retention rate development director Thanksgiving communications donor contact information raffle increasing giving amounts tax summary letters Tickles membership programs Volunteer module charity golf tournaments merge fields pledges government grants Alternative Addresses targeted mailings user interface community supported gardens Network for Good publicity materials in honor of donations general premiums data conversion volunteers Task List NCOA processing upgrading donors Reminders data entry campaign management donation history LYBUNTS donor correspondence happiness donor source training online donations on site training capital campaign Company culture role of nonprofits donor slip Crowdfunding Campaign donor preferences reports segmenting donors word processor new version appeal letters donor attrition rate membersip benefits Reporting to IRS tribute gifts arts tech tip features donor recognition support relationship tracking board members fundraising Congratulations spare fields advanced tab grassroots campaign Snow Birds lapsed donor community arts nonprofits product news annual maintenance plan Codes brick campaign animal rescue event management customer portal membership benefits phoning donors Groupings nonprofit fundraising corporate sponsors welcome packet operational costs online donations case study social media donor targeting office Facebook PayPal user spotlights change of address updating upgrade small donations #GivingTuesday fundraising letters GivingTuesday announcements memorial giving In-Kind gifts alumni motivation code giving levels solicitors disaster relief Facebook campaign FundRaiser Spark recurring gifts building donor relationships SYBUNTS donor profile major gift prospects accounting software understanding giving trends annual campaign importing csv backing up data ticket sales donor loyalty budget how-to videos community broadcasting new features Excel updates custom page vacation look and feel pictures overview customer service operating systems thank you letters volunteering follow up password protection motivation Thank You ticketsales Personalizing technical support giving history security training tip the Ask banquet Resiliency mission driven End of Year Letters mode code Donor Portal add ons major donors Constant Contact flash sales

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
  Monday-Friday
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:
Password:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password