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Tips For An Actionable Holiday Appeal Letter

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Do your appeals sound like “holiday family” letters?

For many people December’s mail brings two kinds of letters: holiday cards with family letters and appeals from non-profit organizations. And all too often both types of letters sound alike. How come and what can you do to avoid it?

Holiday family letters, the kind you slip into cards, are often seen as “catching up” for friends and family who don’t keep in touch. Sometimes when such letters are received, the person is scrambling to remember how they knew the person or even what relations they have in common. The same thing occurs with fundraising letters. You might get one in the mail and think “when did I support them?” or “how did they get my name again?”

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SYBUNTS fundraising FundRaiser Spark community arts nonprofits major gift prospects data analysis merge fields Codes word processor premiums Thanksgiving relationship tracking vacation gift notes field upgrading donors capital campaign merge notes foundations texting donors case study grants online donations reports understanding giving trends appeal letters nonprofit fundraising Reminders new leadership training entering auction gifts campaign management salutation pledges Crowdfunding Campaign annual campaign security increasing giving amounts Facebook campaign donation history Excel updates community broadcasting customer service direct mail planning change of address updating FundRaiser Basic overview new nonprofit communications volunteering Snow Birds raffle user spotlights donor personalizing letters advanced tab publicity materials announcements Resiliency Importing Data letter templates community supported gardens Company culture Task List government grants gift acceptance policy donor recognition importing csv mode code operational costs password protection new features GivingTuesday alumni corporate sponsors anonymous donors Groupings passwords online donations grassroots campaign PayPal holiday spreadsheets add ons donor profile Alternative Addresses fundraising letters volunteers Cloud membersip benefits #GivingTuesday campaign data entry donor advised funds memorial giving custom page Congratulations flash sales the Ask Network for Good motivation code support tribute gifts monthly giving tax summary letters major donors follow up event management legacy giving planned giving board members thank you letters auction new version giving history donor source correspondance FundRaiser Hosted recurring gifts on site training transparency In-Kind gifts accounting software adding personal notes to letters role of nonprofits solicitors budget ticket sales how-to videos appeal donor retention annual maintenance plan development director tech tip LYBUNTS product news Volunteer module donor slip holiday letters small donations NCOA processing moves management prospects email happiness backing up data donor retention rate charity golf tournaments segmenting donors office repeat donors how to handle auction gifts general giving levels customer portal Donor Portal animal rescue letter building donor relationships correspondence features holiday giving mission driven Constant Contact spare fields look and feel donor targeting GoFundMe project Tickles training tip banquet membership benefits brick campaign mailing Facebook Reporting to IRS donor loyalty End of Year Letters technical support ticketsales upgrade social media membership programs donor attrition rate donor prospects ROI lapsed donor phoning donors donor preferences Thank You endowment campaign user interface data conversion operating systems donor relations pictures arts disaster relief in honor of donations targeted mailings motivation donor contact information Personalizing New Year welcome packet donor engagement gift entry new donors large donations donor attrition National Change of Address

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