FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Tips For An Actionable Holiday Appeal Letter


Do your appeals sound like “holiday family” letters?

For many people December’s mail brings two kinds of letters: holiday cards with family letters and appeals from non-profit organizations. And all too often both types of letters sound alike. How come and what can you do to avoid it?

Holiday family letters, the kind you slip into cards, are often seen as “catching up” for friends and family who don’t keep in touch. Sometimes when such letters are received, the person is scrambling to remember how they knew the person or even what relations they have in common. The same thing occurs with fundraising letters. You might get one in the mail and think “when did I support them?” or “how did they get my name again?”

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What can a new account analysis report tell you?


FundRaiser software has several different analytical reports that can help you and your organization look more deeply into your data. While some of them, such as the donor level report or the donor period comparison report provide gift and monetary totals, which are easily used to determine giving levels over a set period of time, other reports give plain statistical data.

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mission driven premiums Volunteer module Company culture tech tip grants spare fields personalizing letters raffle annual maintenance plan Personalizing New Year announcements large donations donor retention rate password protection appeal letters nonprofit fundraising donor relations relationship tracking donor retention tax summary letters donor prospects membersip benefits small donations overview pledges advanced tab accounting software membership benefits development director customer portal Tickles targeted mailings donor contact information look and feel backing up data monthly giving custom page direct mail GoFundMe project change of address updating user interface how to handle auction gifts annual campaign general gift entry letter templates updates role of nonprofits tribute gifts letter donation history legacy giving data entry donor mode code flash sales capital campaign donor loyalty Reporting to IRS Groupings building donor relationships how-to videos case study training thank you letters product news follow up welcome packet disaster relief lapsed donor motivation Snow Birds data conversion transparency motivation code recurring gifts FundRaiser Hosted increasing giving amounts Constant Contact user spotlights donor attrition Cloud National Change of Address animal rescue operational costs entering auction gifts phoning donors merge fields community broadcasting solicitors Alternative Addresses endowment campaign auction grassroots campaign board members brick campaign holiday letters donor recognition salutation security happiness foundations prospects importing csv online donations publicity materials Resiliency social media Thanksgiving adding personal notes to letters new version Thank You reports merge notes volunteers membership programs budget donor profile fundraising letters planning pictures support add ons online donations Reminders Crowdfunding Campaign donor engagement upgrading donors SYBUNTS training tip data analysis technical support operating systems ticketsales passwords donor source volunteering GivingTuesday the Ask donor targeting in honor of donations Codes holiday giving ticket sales gift acceptance policy communications FundRaiser Basic anonymous donors email memorial giving spreadsheets donor preferences features vacation holiday donor attrition rate arts campaign management ROI #GivingTuesday new leadership Facebook planned giving Facebook campaign appeal Network for Good office campaign corporate sponsors NCOA processing community supported gardens LYBUNTS new donors banquet Congratulations giving levels upgrade charity golf tournaments government grants understanding giving trends event management FundRaiser Spark new features major gift prospects Importing Data Donor Portal PayPal word processor major donors Excel End of Year Letters gift notes field In-Kind gifts donor advised funds Task List mailing fundraising moves management on site training alumni correspondance giving history community arts nonprofits texting donors donor slip customer service new nonprofit correspondence repeat donors segmenting donors

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