FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Tips For An Actionable Holiday Appeal Letter

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Do your appeals sound like “holiday family” letters?

For many people December’s mail brings two kinds of letters: holiday cards with family letters and appeals from non-profit organizations. And all too often both types of letters sound alike. How come and what can you do to avoid it?

Holiday family letters, the kind you slip into cards, are often seen as “catching up” for friends and family who don’t keep in touch. Sometimes when such letters are received, the person is scrambling to remember how they knew the person or even what relations they have in common. The same thing occurs with fundraising letters. You might get one in the mail and think “when did I support them?” or “how did they get my name again?”

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What can a new account analysis report tell you?

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FundRaiser software has several different analytical reports that can help you and your organization look more deeply into your data. While some of them, such as the donor level report or the donor period comparison report provide gift and monetary totals, which are easily used to determine giving levels over a set period of time, other reports give plain statistical data.

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ROI nonprofit fundraising SYBUNTS volunteering publicity materials new donors #GivingTuesday FundRaiser Spark annual maintenance plan advanced tab Codes phoning donors importing csv development director Constant Contact personalizing letters New Year Tickles Excel customer service donor holiday NCOA processing reports upgrade End of Year Letters annual campaign foundations training mission driven segmenting donors banquet donor contact information monthly giving budget volunteers donor advised funds giving levels GoFundMe project prospects recurring gifts data analysis how to handle auction gifts board members Network for Good upgrading donors social media new version campaign management follow up donor retention rate email Alternative Addresses corporate sponsors appeal Facebook passwords donor relations brick campaign welcome packet online donations password protection mailing tribute gifts donor targeting membership benefits Facebook campaign role of nonprofits vacation adding personal notes to letters salutation direct mail Cloud spare fields moves management merge fields operating systems gift acceptance policy Volunteer module endowment campaign online donations Company culture Crowdfunding Campaign legacy giving community supported gardens arts donor profile communications fundraising disaster relief small donations letter user interface happiness anonymous donors ticketsales gift notes field change of address updating donor recognition tech tip Reminders technical support Donor Portal data entry add ons building donor relationships community broadcasting transparency support entering auction gifts animal rescue planning raffle security grassroots campaign donation history donor slip targeted mailings flash sales Groupings In-Kind gifts look and feel donor preferences community arts nonprofits product news ticket sales correspondence Reporting to IRS appeal letters alumni customer portal premiums donor loyalty data conversion overview the Ask fundraising letters repeat donors relationship tracking donor engagement major donors Task List pledges pictures Resiliency major gift prospects new features auction announcements general tax summary letters LYBUNTS operational costs donor source on site training holiday letters motivation giving history texting donors large donations planned giving spreadsheets increasing giving amounts in honor of donations grants capital campaign Importing Data new nonprofit lapsed donor updates new leadership donor attrition membersip benefits Personalizing custom page PayPal training tip letter templates gift entry understanding giving trends membership programs campaign Snow Birds features mode code memorial giving solicitors merge notes National Change of Address event management case study donor attrition rate office Thanksgiving backing up data charity golf tournaments donor retention holiday giving FundRaiser Hosted how-to videos Congratulations correspondance accounting software donor prospects user spotlights motivation code thank you letters GivingTuesday government grants Thank You word processor FundRaiser Basic

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