FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Tips For An Actionable Holiday Appeal Letter


Do your appeals sound like “holiday family” letters?

For many people December’s mail brings two kinds of letters: holiday cards with family letters and appeals from non-profit organizations. And all too often both types of letters sound alike. How come and what can you do to avoid it?

Holiday family letters, the kind you slip into cards, are often seen as “catching up” for friends and family who don’t keep in touch. Sometimes when such letters are received, the person is scrambling to remember how they knew the person or even what relations they have in common. The same thing occurs with fundraising letters. You might get one in the mail and think “when did I support them?” or “how did they get my name again?”

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What can a new account analysis report tell you?


FundRaiser software has several different analytical reports that can help you and your organization look more deeply into your data. While some of them, such as the donor level report or the donor period comparison report provide gift and monetary totals, which are easily used to determine giving levels over a set period of time, other reports give plain statistical data.

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budget government grants donation history volunteers capital campaign role of nonprofits donor targeting GivingTuesday technical support foundations support New Year Crowdfunding Campaign gift entry membersip benefits donor attrition office social media general data analysis new nonprofit community broadcasting Reminders holiday customer service happiness grants look and feel board members gift acceptance policy major donors community supported gardens Resiliency upgrade understanding giving trends tax summary letters the Ask Facebook campaign Reporting to IRS raffle FundRaiser Hosted Company culture annual campaign password protection large donations small donations Facebook planned giving event management mode code Task List letter Personalizing accounting software giving levels recurring gifts segmenting donors donor recognition FundRaiser Spark pledges grassroots campaign training donor retention rate motivation In-Kind gifts prospects corporate sponsors welcome packet thank you letters correspondance new donors training tip correspondence PayPal GoFundMe project NCOA processing planning Network for Good personalizing letters user interface arts lapsed donor targeted mailings announcements animal rescue reports ROI Tickles Congratulations upgrading donors holiday letters disaster relief publicity materials community arts nonprofits online donations anonymous donors Thanksgiving merge fields communications solicitors repeat donors operational costs ticket sales importing csv mission driven vacation mailing brick campaign direct mail donor contact information FundRaiser Basic new features salutation on site training donor profile spreadsheets transparency operating systems development director Snow Birds increasing giving amounts #GivingTuesday overview new version flash sales follow up Excel monthly giving auction membership programs user spotlights annual maintenance plan charity golf tournaments fundraising product news merge notes phoning donors adding personal notes to letters holiday giving word processor donor fundraising letters building donor relationships Alternative Addresses ticketsales relationship tracking National Change of Address donor source donor preferences legacy giving customer portal banquet Cloud pictures volunteering tribute gifts case study Donor Portal in honor of donations End of Year Letters Codes Groupings add ons entering auction gifts appeal letters memorial giving LYBUNTS giving history change of address updating tech tip features Importing Data custom page donor advised funds nonprofit fundraising moves management donor loyalty security new leadership endowment campaign Constant Contact membership benefits gift notes field data entry motivation code SYBUNTS how-to videos texting donors Thank You backing up data how to handle auction gifts online donations donor attrition rate letter templates alumni advanced tab premiums updates appeal data conversion spare fields Volunteer module campaign management campaign donor slip major gift prospects

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