FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Tips For An Actionable Holiday Appeal Letter


Do your appeals sound like “holiday family” letters?

For many people December’s mail brings two kinds of letters: holiday cards with family letters and appeals from non-profit organizations. And all too often both types of letters sound alike. How come and what can you do to avoid it?

Holiday family letters, the kind you slip into cards, are often seen as “catching up” for friends and family who don’t keep in touch. Sometimes when such letters are received, the person is scrambling to remember how they knew the person or even what relations they have in common. The same thing occurs with fundraising letters. You might get one in the mail and think “when did I support them?” or “how did they get my name again?”

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What can a new account analysis report tell you?


FundRaiser software has several different analytical reports that can help you and your organization look more deeply into your data. While some of them, such as the donor level report or the donor period comparison report provide gift and monetary totals, which are easily used to determine giving levels over a set period of time, other reports give plain statistical data.

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raffle Cloud reports new version In-Kind gifts brick campaign password protection FundRaiser Spark donor profile fundraising letters operating systems texting donors Network for Good planned giving direct mail giving history adding personal notes to letters targeted mailings LYBUNTS new leadership donor retention rate product news email disaster relief word processor donor attrition rate look and feel online donations memorial giving phoning donors mode code campaign flash sales tribute gifts overview community arts nonprofits National Change of Address understanding giving trends Congratulations Company culture anonymous donors government grants tech tip campaign management large donations endowment campaign Snow Birds FundRaiser Hosted donor source updates giving levels SYBUNTS Facebook campaign communications Donor Portal Reporting to IRS small donations accounting software Personalizing add ons motivation code premiums case study backing up data new features donation history new donors appeal letters personalizing letters gift entry solicitors community supported gardens mission driven #GivingTuesday alumni in honor of donations donor attrition donor targeting customer service donor retention donor relations importing csv corporate sponsors spare fields office GivingTuesday Excel gift acceptance policy holiday giving follow up relationship tracking upgrade vacation lapsed donor letter moves management gift notes field training annual campaign donor loyalty user spotlights general volunteers online donations spreadsheets how to handle auction gifts donor recognition how-to videos merge fields Volunteer module foundations grassroots campaign entering auction gifts repeat donors monthly giving Resiliency tax summary letters announcements legacy giving data entry user interface building donor relationships letter templates features holiday motivation support auction membersip benefits increasing giving amounts holiday letters annual maintenance plan on site training major donors data analysis membership benefits community broadcasting ROI fundraising Codes board members Crowdfunding Campaign capital campaign appeal security social media Importing Data donor preferences transparency training tip pledges charity golf tournaments Tickles donor slip mailing segmenting donors volunteering arts Thanksgiving membership programs Task List operational costs PayPal Constant Contact correspondance the Ask data conversion salutation custom page change of address updating banquet advanced tab recurring gifts customer portal Facebook animal rescue NCOA processing FundRaiser Basic ticket sales welcome packet Alternative Addresses pictures Reminders planning Thank You role of nonprofits new nonprofit budget ticketsales event management donor contact information GoFundMe project grants publicity materials upgrading donors prospects donor correspondence major gift prospects donor advised funds Groupings New Year merge notes nonprofit fundraising happiness development director End of Year Letters technical support thank you letters

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