FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Tips For An Actionable Holiday Appeal Letter

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Do your appeals sound like “holiday family” letters?

For many people December’s mail brings two kinds of letters: holiday cards with family letters and appeals from non-profit organizations. And all too often both types of letters sound alike. How come and what can you do to avoid it?

Holiday family letters, the kind you slip into cards, are often seen as “catching up” for friends and family who don’t keep in touch. Sometimes when such letters are received, the person is scrambling to remember how they knew the person or even what relations they have in common. The same thing occurs with fundraising letters. You might get one in the mail and think “when did I support them?” or “how did they get my name again?”

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What can a new account analysis report tell you?

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FundRaiser software has several different analytical reports that can help you and your organization look more deeply into your data. While some of them, such as the donor level report or the donor period comparison report provide gift and monetary totals, which are easily used to determine giving levels over a set period of time, other reports give plain statistical data.

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donation history importing csv donor profile board members FundRaiser Basic donor prospects increasing giving amounts correspondence appeal letters major donors Cloud budget thank you letters Codes new leadership ticketsales recurring gifts follow up the Ask targeted mailings Tickles correspondance general campaign Importing Data Congratulations donor relations appeal spreadsheets motivation code overview donor recognition pictures segmenting donors phoning donors accounting software how-to videos password protection tech tip annual campaign case study Facebook mode code FundRaiser Hosted Task List legacy giving security ticket sales large donations donor source donor retention rate user spotlights corporate sponsors alumni upgrading donors email Thank You flash sales capital campaign GivingTuesday direct mail community broadcasting anonymous donors Alternative Addresses how to handle auction gifts gift notes field Snow Birds Network for Good planning donor advised funds giving history data conversion data entry animal rescue reports membership programs mission driven data analysis foundations word processor social media prospects planned giving operating systems spare fields online donations happiness gift acceptance policy entering auction gifts NCOA processing auction motivation FundRaiser Spark moves management operational costs LYBUNTS Thanksgiving personalizing letters vacation relationship tracking Company culture communications membership benefits National Change of Address add ons understanding giving trends holiday letters repeat donors small donations announcements End of Year Letters In-Kind gifts fundraising letters Personalizing donor slip campaign management pledges Excel holiday nonprofit fundraising holiday giving raffle annual maintenance plan PayPal advanced tab new version Groupings tribute gifts ROI Reporting to IRS training tip customer portal endowment campaign arts user interface Reminders Resiliency SYBUNTS salutation gift entry GoFundMe project adding personal notes to letters updates new features Volunteer module backing up data brick campaign donor attrition rate disaster relief New Year welcome packet charity golf tournaments development director donor preferences donor loyalty solicitors customer service volunteering major gift prospects volunteers giving levels donor in honor of donations new nonprofit fundraising custom page passwords Constant Contact grassroots campaign tax summary letters donor targeting grants support banquet Crowdfunding Campaign office upgrade community supported gardens training #GivingTuesday look and feel government grants donor engagement letter templates lapsed donor publicity materials texting donors merge fields on site training features donor contact information role of nonprofits product news memorial giving merge notes transparency online donations letter event management donor attrition technical support premiums Facebook campaign membersip benefits new donors Donor Portal mailing community arts nonprofits monthly giving donor retention change of address updating building donor relationships

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