FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Tips For An Actionable Holiday Appeal Letter


Do your appeals sound like “holiday family” letters?

For many people December’s mail brings two kinds of letters: holiday cards with family letters and appeals from non-profit organizations. And all too often both types of letters sound alike. How come and what can you do to avoid it?

Holiday family letters, the kind you slip into cards, are often seen as “catching up” for friends and family who don’t keep in touch. Sometimes when such letters are received, the person is scrambling to remember how they knew the person or even what relations they have in common. The same thing occurs with fundraising letters. You might get one in the mail and think “when did I support them?” or “how did they get my name again?”

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What can a new account analysis report tell you?


FundRaiser software has several different analytical reports that can help you and your organization look more deeply into your data. While some of them, such as the donor level report or the donor period comparison report provide gift and monetary totals, which are easily used to determine giving levels over a set period of time, other reports give plain statistical data.

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mode code thank you letters campaign repeat donors Snow Birds Task List ticket sales legacy giving Constant Contact PayPal accounting software monthly giving foundations look and feel Volunteer module the Ask holiday giving direct mail raffle reports event management campaign management disaster relief in honor of donations salutation updates holiday lapsed donor Reporting to IRS tribute gifts user spotlights training Donor Portal advanced tab Codes major gift prospects giving history donor retention rate donor slip annual campaign product news nonprofit fundraising membership programs Tickles planning change of address updating corporate sponsors social media mission driven donor source data conversion flash sales relationship tracking building donor relationships welcome packet volunteering Congratulations FundRaiser Hosted membership benefits new version New Year new donors increasing giving amounts small donations customer portal how to handle auction gifts letter templates letter donor attrition rate merge notes motivation code motivation announcements charity golf tournaments donor understanding giving trends GoFundMe project ROI prospects donor attrition vacation recurring gifts Importing Data community supported gardens office online donations major donors Network for Good Resiliency alumni End of Year Letters tech tip Thanksgiving customer service fundraising letters GivingTuesday targeted mailings NCOA processing importing csv holiday letters planned giving banquet new features entering auction gifts donation history donor recognition Facebook support appeal letters solicitors capital campaign operating systems transparency data analysis donor advised funds happiness gift entry publicity materials Reminders Alternative Addresses on site training tax summary letters fundraising board members communications spreadsheets spare fields budget new nonprofit community arts nonprofits phoning donors how-to videos National Change of Address grassroots campaign government grants Crowdfunding Campaign volunteers brick campaign gift notes field membersip benefits ticketsales pledges general add ons upgrade training tip user interface operational costs moves management security Personalizing grants FundRaiser Spark arts upgrading donors custom page premiums backing up data SYBUNTS mailing #GivingTuesday case study word processor Thank You Excel segmenting donors giving levels online donations donor contact information FundRaiser Basic new leadership overview pictures appeal memorial giving merge fields Groupings data entry endowment campaign technical support correspondence Company culture password protection animal rescue gift acceptance policy donor loyalty large donations development director features adding personal notes to letters donor profile LYBUNTS Cloud donor preferences personalizing letters follow up Facebook campaign auction anonymous donors In-Kind gifts texting donors correspondance donor targeting annual maintenance plan community broadcasting role of nonprofits

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