FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Tips For An Actionable Holiday Appeal Letter

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Do your appeals sound like “holiday family” letters?

For many people December’s mail brings two kinds of letters: holiday cards with family letters and appeals from non-profit organizations. And all too often both types of letters sound alike. How come and what can you do to avoid it?

Holiday family letters, the kind you slip into cards, are often seen as “catching up” for friends and family who don’t keep in touch. Sometimes when such letters are received, the person is scrambling to remember how they knew the person or even what relations they have in common. The same thing occurs with fundraising letters. You might get one in the mail and think “when did I support them?” or “how did they get my name again?”

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What can a new account analysis report tell you?

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FundRaiser software has several different analytical reports that can help you and your organization look more deeply into your data. While some of them, such as the donor level report or the donor period comparison report provide gift and monetary totals, which are easily used to determine giving levels over a set period of time, other reports give plain statistical data.

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animal rescue change of address updating appeal online donations holiday monthly giving community broadcasting National Change of Address accounting software holiday letters publicity materials prospects solicitors phoning donors support campaign donor slip office increasing giving amounts donation history features correspondence ticketsales customer portal Reminders direct mail repeat donors major donors FundRaiser Hosted welcome packet In-Kind gifts happiness new leadership ROI Facebook data analysis updates FundRaiser Basic upgrade small donations donor prospects Codes memorial giving product news nonprofit fundraising foundations building donor relationships Facebook campaign new features #GivingTuesday Groupings add ons New Year alumni tech tip motivation code donor advised funds Congratulations Snow Birds operating systems custom page donor engagement how-to videos donor attrition rate endowment campaign Excel password protection gift notes field tribute gifts understanding giving trends mission driven new version donor lapsed donor corporate sponsors Importing Data event management holiday giving Donor Portal on site training merge fields recurring gifts social media development director new nonprofit how to handle auction gifts vacation Reporting to IRS membersip benefits campaign management targeted mailings relationship tracking premiums planning community arts nonprofits donor loyalty pledges customer service fundraising letters personalizing letters spreadsheets donor preferences advanced tab user spotlights case study entering auction gifts major gift prospects grants annual maintenance plan volunteering Resiliency pictures data entry Crowdfunding Campaign donor source volunteers donor relations government grants in honor of donations training new donors board members communications banquet Task List donor recognition membership programs texting donors raffle legacy giving donor retention look and feel security user interface motivation correspondance End of Year Letters email donor contact information tax summary letters technical support LYBUNTS community supported gardens charity golf tournaments mode code backing up data thank you letters PayPal Volunteer module auction upgrading donors NCOA processing GoFundMe project general passwords transparency salutation FundRaiser Spark role of nonprofits large donations arts appeal letters Thanksgiving letter templates SYBUNTS giving history Network for Good planned giving the Ask Constant Contact capital campaign reports announcements budget gift acceptance policy Company culture fundraising Thank You online donations training tip membership benefits spare fields overview brick campaign donor retention rate giving levels Cloud mailing letter adding personal notes to letters grassroots campaign donor targeting donor profile ticket sales Alternative Addresses moves management GivingTuesday gift entry follow up segmenting donors donor attrition disaster relief anonymous donors word processor Personalizing data conversion operational costs Tickles merge notes flash sales annual campaign importing csv

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