FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Tips For An Actionable Holiday Appeal Letter

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Do your appeals sound like “holiday family” letters?

For many people December’s mail brings two kinds of letters: holiday cards with family letters and appeals from non-profit organizations. And all too often both types of letters sound alike. How come and what can you do to avoid it?

Holiday family letters, the kind you slip into cards, are often seen as “catching up” for friends and family who don’t keep in touch. Sometimes when such letters are received, the person is scrambling to remember how they knew the person or even what relations they have in common. The same thing occurs with fundraising letters. You might get one in the mail and think “when did I support them?” or “how did they get my name again?”

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What can a new account analysis report tell you?

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FundRaiser software has several different analytical reports that can help you and your organization look more deeply into your data. While some of them, such as the donor level report or the donor period comparison report provide gift and monetary totals, which are easily used to determine giving levels over a set period of time, other reports give plain statistical data.

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letter templates giving levels motivation code raffle tax summary letters transparency donor ticketsales donor profile how-to videos FundRaiser Basic FundRaiser Hosted In-Kind gifts event management community arts nonprofits data analysis National Change of Address donor engagement donor attrition Volunteer module add ons data conversion volunteers membership benefits Groupings mailing donor retention rate gift acceptance policy donor attrition rate donation history Reminders gift entry membersip benefits direct mail board members word processor Resiliency memorial giving large donations advanced tab #GivingTuesday texting donors appeal holiday giving product news NCOA processing pledges monthly giving Facebook donor preferences support segmenting donors fundraising giving history follow up email accounting software online donations Personalizing development director user interface End of Year Letters new leadership donor targeting New Year GoFundMe project Company culture announcements importing csv new donors recurring gifts increasing giving amounts banquet small donations tribute gifts upgrading donors LYBUNTS membership programs in honor of donations adding personal notes to letters custom page Crowdfunding Campaign user spotlights operational costs ROI Importing Data letter donor contact information FundRaiser Spark correspondence Alternative Addresses Donor Portal data entry backing up data role of nonprofits building donor relationships brick campaign flash sales new nonprofit Thanksgiving planned giving Cloud holiday Congratulations Task List solicitors holiday letters look and feel foundations charity golf tournaments community broadcasting legacy giving Snow Birds communications fundraising letters updates auction donor slip upgrade publicity materials annual maintenance plan happiness reports alumni customer portal Facebook campaign PayPal correspondance personalizing letters on site training ticket sales grassroots campaign spreadsheets premiums password protection welcome packet corporate sponsors relationship tracking disaster relief vacation thank you letters repeat donors Thank You spare fields passwords tech tip new features prospects operating systems features major gift prospects donor prospects Codes change of address updating social media Network for Good annual campaign arts grants mode code animal rescue technical support government grants understanding giving trends online donations Reporting to IRS moves management Excel mission driven lapsed donor campaign management capital campaign donor recognition training tip GivingTuesday donor retention SYBUNTS targeted mailings training security how to handle auction gifts volunteering motivation campaign Tickles phoning donors anonymous donors gift notes field pictures community supported gardens the Ask major donors case study nonprofit fundraising salutation office overview customer service appeal letters planning entering auction gifts new version donor advised funds endowment campaign donor source Constant Contact merge notes budget merge fields donor relations donor loyalty general

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