FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Tips For An Actionable Holiday Appeal Letter


Do your appeals sound like “holiday family” letters?

For many people December’s mail brings two kinds of letters: holiday cards with family letters and appeals from non-profit organizations. And all too often both types of letters sound alike. How come and what can you do to avoid it?

Holiday family letters, the kind you slip into cards, are often seen as “catching up” for friends and family who don’t keep in touch. Sometimes when such letters are received, the person is scrambling to remember how they knew the person or even what relations they have in common. The same thing occurs with fundraising letters. You might get one in the mail and think “when did I support them?” or “how did they get my name again?”

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What can a new account analysis report tell you?


FundRaiser software has several different analytical reports that can help you and your organization look more deeply into your data. While some of them, such as the donor level report or the donor period comparison report provide gift and monetary totals, which are easily used to determine giving levels over a set period of time, other reports give plain statistical data.

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welcome packet anonymous donors tribute gifts donor donor profile publicity materials reports donor prospects gift notes field donor engagement relationship tracking backing up data phoning donors Personalizing communications Thank You FundRaiser Spark Alternative Addresses texting donors online donations volunteers donor preferences donor contact information recurring gifts Resiliency new features large donations event management LYBUNTS development director social media vacation upgrading donors FundRaiser Basic entering auction gifts Importing Data appeal direct mail Reminders Facebook data analysis corporate sponsors charity golf tournaments solicitors holiday giving new leadership Company culture appeal letters support annual maintenance plan membership benefits Excel In-Kind gifts donor recognition foundations membersip benefits office legacy giving donation history online donations PayPal community arts nonprofits ticket sales email how-to videos ticketsales word processor monthly giving animal rescue membership programs campaign segmenting donors End of Year Letters motivation code donor loyalty disaster relief Volunteer module Codes donor advised funds Network for Good board members technical support general fundraising letters donor attrition spreadsheets password protection auction premiums product news lapsed donor flash sales grants brick campaign targeted mailings community broadcasting arts nonprofit fundraising raffle change of address updating add ons new version overview merge fields Constant Contact campaign management correspondance security adding personal notes to letters holiday letters Reporting to IRS tax summary letters donor attrition rate NCOA processing Tickles Crowdfunding Campaign grassroots campaign Congratulations donor retention rate customer service motivation case study SYBUNTS giving history data entry FundRaiser Hosted new donors thank you letters salutation moves management volunteering correspondence in honor of donations major gift prospects role of nonprofits on site training community supported gardens donor targeting prospects Task List Thanksgiving Snow Birds gift entry annual campaign New Year memorial giving planned giving importing csv endowment campaign user interface budget pictures National Change of Address government grants ROI the Ask planning donor retention features advanced tab holiday happiness Cloud user spotlights training tip accounting software Facebook campaign data conversion GoFundMe project donor relations operating systems follow up updates increasing giving amounts tech tip donor source letter templates fundraising announcements capital campaign look and feel Groupings giving levels pledges transparency banquet mailing operational costs alumni upgrade mission driven spare fields customer portal custom page #GivingTuesday repeat donors GivingTuesday donor slip personalizing letters mode code how to handle auction gifts major donors understanding giving trends letter new nonprofit training gift acceptance policy Donor Portal merge notes building donor relationships small donations passwords

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