FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Tips For An Actionable Holiday Appeal Letter


Do your appeals sound like “holiday family” letters?

For many people December’s mail brings two kinds of letters: holiday cards with family letters and appeals from non-profit organizations. And all too often both types of letters sound alike. How come and what can you do to avoid it?

Holiday family letters, the kind you slip into cards, are often seen as “catching up” for friends and family who don’t keep in touch. Sometimes when such letters are received, the person is scrambling to remember how they knew the person or even what relations they have in common. The same thing occurs with fundraising letters. You might get one in the mail and think “when did I support them?” or “how did they get my name again?”

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What can a new account analysis report tell you?


FundRaiser software has several different analytical reports that can help you and your organization look more deeply into your data. While some of them, such as the donor level report or the donor period comparison report provide gift and monetary totals, which are easily used to determine giving levels over a set period of time, other reports give plain statistical data.

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annual maintenance plan donor preferences password protection publicity materials change of address updating board members new version New Year donor profile NCOA processing donor retention case study volunteering Company culture product news capital campaign repeat donors moves management PayPal backing up data donor loyalty community broadcasting upgrade LYBUNTS operational costs salutation passwords gift acceptance policy nonprofit fundraising Personalizing tax summary letters donation history foundations texting donors Cloud on site training donor advised funds segmenting donors the Ask accounting software prospects volunteers personalizing letters solicitors campaign #GivingTuesday budget GivingTuesday technical support email targeted mailings Groupings donor engagement donor retention rate add ons End of Year Letters Tickles features banquet small donations Reminders monthly giving flash sales happiness anonymous donors Codes donor slip giving levels donor targeting membership benefits how to handle auction gifts appeal letters office general disaster relief advanced tab SYBUNTS annual campaign Crowdfunding Campaign GoFundMe project raffle holiday letters donor phoning donors recurring gifts gift notes field gift entry auction user spotlights Importing Data Thank You In-Kind gifts FundRaiser Spark increasing giving amounts ROI major gift prospects importing csv holiday animal rescue entering auction gifts new donors National Change of Address fundraising direct mail government grants Congratulations donor attrition new nonprofit FundRaiser Basic data analysis merge fields correspondance pledges charity golf tournaments brick campaign giving history pictures donor relations in honor of donations alumni Network for Good upgrading donors communications announcements holiday giving transparency Reporting to IRS Facebook campaign how-to videos relationship tracking FundRaiser Hosted follow up training motivation premiums building donor relationships grants donor contact information endowment campaign membership programs customer service event management Facebook development director legacy giving role of nonprofits adding personal notes to letters donor prospects motivation code Constant Contact ticket sales word processor vacation large donations community supported gardens mission driven community arts nonprofits planned giving customer portal Excel Volunteer module look and feel user interface merge notes online donations spreadsheets correspondence mode code Task List donor recognition support social media grassroots campaign tribute gifts data entry campaign management data conversion new features fundraising letters overview major donors appeal Donor Portal memorial giving membersip benefits corporate sponsors reports online donations letter operating systems spare fields planning welcome packet donor source Alternative Addresses thank you letters letter templates new leadership updates Resiliency training tip understanding giving trends Snow Birds custom page security Thanksgiving tech tip mailing donor attrition rate arts lapsed donor ticketsales

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