FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Tips For An Actionable Holiday Appeal Letter


Do your appeals sound like “holiday family” letters?

For many people December’s mail brings two kinds of letters: holiday cards with family letters and appeals from non-profit organizations. And all too often both types of letters sound alike. How come and what can you do to avoid it?

Holiday family letters, the kind you slip into cards, are often seen as “catching up” for friends and family who don’t keep in touch. Sometimes when such letters are received, the person is scrambling to remember how they knew the person or even what relations they have in common. The same thing occurs with fundraising letters. You might get one in the mail and think “when did I support them?” or “how did they get my name again?”

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What can a new account analysis report tell you?


FundRaiser software has several different analytical reports that can help you and your organization look more deeply into your data. While some of them, such as the donor level report or the donor period comparison report provide gift and monetary totals, which are easily used to determine giving levels over a set period of time, other reports give plain statistical data.

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SYBUNTS happiness campaign management mission driven merge fields gift acceptance policy donor targeting Thank You volunteering Alternative Addresses donor Tickles membersip benefits letter PayPal user spotlights appeal letters ticketsales event management add ons foundations spreadsheets mailing building donor relationships holiday giving thank you letters Volunteer module donor slip online donations giving levels memorial giving donation history anonymous donors email End of Year Letters phoning donors Congratulations pledges membership programs donor attrition relationship tracking targeted mailings donor recognition training case study donor engagement transparency texting donors welcome packet accounting software banquet charity golf tournaments FundRaiser Hosted endowment campaign how-to videos raffle gift entry animal rescue online donations FundRaiser Basic donor contact information new features Constant Contact Donor Portal technical support upgrade entering auction gifts how to handle auction gifts monthly giving role of nonprofits in honor of donations operating systems fundraising letters donor loyalty donor preferences custom page advanced tab Resiliency disaster relief prospects overview correspondence government grants Snow Birds donor prospects lapsed donor on site training donor advised funds motivation membership benefits Crowdfunding Campaign Facebook campaign letter templates #GivingTuesday donor retention rate grants announcements campaign Personalizing budget follow up premiums Network for Good features arts large donations updates ROI recurring gifts National Change of Address the Ask NCOA processing office small donations increasing giving amounts alumni spare fields direct mail data entry annual campaign ticket sales auction appeal Reminders Reporting to IRS giving history corporate sponsors data conversion development director customer service moves management major donors annual maintenance plan nonprofit fundraising backing up data Thanksgiving brick campaign motivation code grassroots campaign New Year security planned giving Facebook vacation flash sales major gift prospects social media operational costs solicitors correspondance legacy giving user interface new nonprofit capital campaign gift notes field In-Kind gifts board members Groupings GivingTuesday Excel communications community arts nonprofits new donors Codes segmenting donors support Company culture repeat donors importing csv salutation data analysis fundraising community broadcasting donor retention look and feel adding personal notes to letters word processor change of address updating general merge notes Task List new leadership personalizing letters volunteers customer portal holiday letters understanding giving trends Cloud tech tip FundRaiser Spark mode code training tip donor profile upgrading donors community supported gardens planning holiday LYBUNTS Importing Data reports product news publicity materials donor attrition rate donor relations password protection new version pictures GoFundMe project donor source tribute gifts tax summary letters passwords

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