FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Tips For An Actionable Holiday Appeal Letter


Do your appeals sound like “holiday family” letters?

For many people December’s mail brings two kinds of letters: holiday cards with family letters and appeals from non-profit organizations. And all too often both types of letters sound alike. How come and what can you do to avoid it?

Holiday family letters, the kind you slip into cards, are often seen as “catching up” for friends and family who don’t keep in touch. Sometimes when such letters are received, the person is scrambling to remember how they knew the person or even what relations they have in common. The same thing occurs with fundraising letters. You might get one in the mail and think “when did I support them?” or “how did they get my name again?”

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What can a new account analysis report tell you?


FundRaiser software has several different analytical reports that can help you and your organization look more deeply into your data. While some of them, such as the donor level report or the donor period comparison report provide gift and monetary totals, which are easily used to determine giving levels over a set period of time, other reports give plain statistical data.

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vacation GoFundMe project reports the Ask online donations tribute gifts Task List holiday happiness upgrading donors Donor Portal Excel letter templates updates data conversion Cloud ticket sales FundRaiser Hosted Resiliency nonprofit fundraising operating systems New Year online donations case study communications Network for Good FundRaiser Spark in honor of donations texting donors holiday giving capital campaign passwords lapsed donor raffle brick campaign office donor new nonprofit Thank You donor attrition rate donor retention segmenting donors membership benefits Reporting to IRS Reminders donor attrition announcements donor prospects merge notes Personalizing donor source advanced tab Codes donor contact information data analysis community broadcasting auction spare fields donor engagement arts membersip benefits #GivingTuesday membership programs foundations Crowdfunding Campaign FundRaiser Basic corporate sponsors mission driven training National Change of Address motivation code planned giving salutation how-to videos disaster relief relationship tracking government grants holiday letters targeted mailings new version letter change of address updating monthly giving giving history new donors direct mail donor loyalty spreadsheets community arts nonprofits SYBUNTS features memorial giving new features product news look and feel major gift prospects mode code mailing follow up entering auction gifts donor retention rate motivation pledges repeat donors PayPal upgrade publicity materials building donor relationships banquet gift entry gift notes field tech tip Volunteer module In-Kind gifts alumni giving levels gift acceptance policy small donations Importing Data personalizing letters donor preferences overview security add ons correspondence on site training social media Thanksgiving budget role of nonprofits annual maintenance plan annual campaign welcome packet flash sales endowment campaign support operational costs new leadership ROI campaign management tax summary letters adding personal notes to letters Alternative Addresses grassroots campaign general custom page prospects planning pictures premiums merge fields Groupings transparency GivingTuesday Facebook campaign technical support donor targeting charity golf tournaments thank you letters Tickles donor advised funds recurring gifts customer portal accounting software board members phoning donors large donations increasing giving amounts campaign fundraising donor recognition Facebook Constant Contact Company culture user interface appeal letters Snow Birds fundraising letters LYBUNTS customer service data entry major donors ticketsales donor slip training tip how to handle auction gifts backing up data End of Year Letters event management understanding giving trends volunteers Congratulations importing csv development director community supported gardens animal rescue email moves management password protection anonymous donors correspondance NCOA processing user spotlights donor relations donation history legacy giving volunteering solicitors donor profile word processor grants appeal

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