FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Tips For An Actionable Holiday Appeal Letter


Do your appeals sound like “holiday family” letters?

For many people December’s mail brings two kinds of letters: holiday cards with family letters and appeals from non-profit organizations. And all too often both types of letters sound alike. How come and what can you do to avoid it?

Holiday family letters, the kind you slip into cards, are often seen as “catching up” for friends and family who don’t keep in touch. Sometimes when such letters are received, the person is scrambling to remember how they knew the person or even what relations they have in common. The same thing occurs with fundraising letters. You might get one in the mail and think “when did I support them?” or “how did they get my name again?”

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What can a new account analysis report tell you?


FundRaiser software has several different analytical reports that can help you and your organization look more deeply into your data. While some of them, such as the donor level report or the donor period comparison report provide gift and monetary totals, which are easily used to determine giving levels over a set period of time, other reports give plain statistical data.

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FundRaiser Hosted Network for Good welcome packet how-to videos #GivingTuesday capital campaign SYBUNTS correspondance banquet moves management customer portal holiday letters community arts nonprofits transparency Codes annual campaign donor targeting membership programs grants increasing giving amounts office donor source National Change of Address Snow Birds importing csv online donations training personalizing letters Resiliency mission driven LYBUNTS government grants word processor in honor of donations change of address updating donor advised funds phoning donors letter user interface motivation development director adding personal notes to letters upgrading donors donor profile features letter templates pledges updates merge notes user spotlights disaster relief planned giving membership benefits FundRaiser Spark backing up data upgrade Cloud texting donors recurring gifts repeat donors data entry major gift prospects password protection happiness donor customer service merge fields targeted mailings product news solicitors Reporting to IRS Thank You nonprofit fundraising arts Tickles communications training tip holiday giving FundRaiser Basic planning alumni Alternative Addresses Reminders campaign spare fields data conversion appeal donor attrition rate membersip benefits custom page End of Year Letters role of nonprofits Facebook campaign online donations donor retention Personalizing support add ons animal rescue foundations GoFundMe project the Ask operating systems overview ticketsales donor recognition new leadership donor retention rate publicity materials Task List donor engagement donation history New Year corporate sponsors how to handle auction gifts salutation major donors Facebook vacation giving history large donations motivation code small donations anonymous donors correspondence Importing Data community broadcasting PayPal tax summary letters monthly giving donor prospects donor relations campaign management flash sales appeal letters understanding giving trends donor attrition new features annual maintenance plan endowment campaign mailing gift acceptance policy memorial giving legacy giving pictures data analysis security Congratulations advanced tab reports fundraising ROI event management donor preferences lapsed donor Company culture Volunteer module tech tip ticket sales donor contact information thank you letters Groupings Donor Portal holiday mode code tribute gifts technical support new version relationship tracking look and feel prospects community supported gardens premiums Thanksgiving general follow up board members spreadsheets case study social media direct mail email accounting software volunteering auction GivingTuesday announcements entering auction gifts gift notes field donor slip gift entry segmenting donors In-Kind gifts building donor relationships new nonprofit Crowdfunding Campaign raffle Constant Contact budget charity golf tournaments brick campaign volunteers new donors donor loyalty NCOA processing passwords giving levels fundraising letters on site training Excel grassroots campaign operational costs

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