FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

7 key components for donor cultivation you should be tracking

7Keys

Fund-raising has many engaging and inspiring sayings. Three that give insight into donor cultivation are:

People give to people.You don't raise funds; you raise friends.Fund-raising can be summed up in just three words - relationships, relationships, relationships.

At its heart, donor cultivation is about an organization's staff and leadership developing relationships with those capable of giving support and making them friends of the organization. I define donor cultivation as an organization-wide strategy and process to learn more about each donor's interests, desired professional and social contacts, lifestyle, and philanthropic desires so that we can better initiate and respond to contact with a donor in order to develop a stronger relationship with that donor. I can't stress enough how important this definition is - how important it is to the future of an organization's fund-raising efforts. Every successful fund-raising operation cultivates its donors - builds relationships with them. The most successful do it constantly and systematically. Let's parse this 48-word statement and examine its key components. Again, the definition, this time with its key components in bold type: Donor cultivation is an organization-wide strategy and process to learn more about each donor's interests, desired professional and social contacts, lifestyle, and philanthropic desires so that we can better initiate and respond to contact with a donor in order to develop a stronger relationship with that donor.

Continue reading
3209 Hits

When Should a Non-Profit Organization Hire its First Development Director? Part 2

When Should a Non-Profit Organization  Hire its First Development Director? Part 2

 

So, how do you know from within an organization when and if you should hire a development director? The answer is simple, and it starts with knowing the costs of running the organization as it carries out its mission as set out in the its long-range strategic plan. It continues with the development of a fund-raising plan.

Continue reading
3618 Hits

When Should a Non-Profit Organization Hire its First Development Director? Part 1

When Should a Non-Profit Organization  Hire its First Development Director? Part 1
 

The short answer is sooner rather than later! If a non-profit organization is beginning to ask whether it needs a professional development director, it probably should have hired one months, even years ago.

The biggest mistake non-profits make in hiring their first development director is waiting until the board, executive director, and other key personnel have arrived at a consensus that one is needed NOW. An organization that waits until it is necessary to hire a development director has waited too long.

Continue reading
3543 Hits

Upgrading Donors

Upgrading Donors

Dear Kim:

You often advise asking people who have been giving you a certain amount of money for many years to consider giving more.  But how do you do that without making them feel you were not grateful for what they have already given?

Continue reading
4057 Hits

Moving Members Up The Giving Ladder

Moving Members Up The Giving Ladder

Moving donors up the giving ladder is one of the prime reasons to keep a donor database. Here are some tips for how to prepare to ask your members to move up the giving ladder.

Creating a Reality-Based Gift Chart

Compile an A to Z listing of all current donors and lapsed donors—no more than three years (excluding those whose reason for lapsing is known).

Continue reading
12287 Hits

3 Tips for Evaluating Small Gift Donors

3 Tips for Evaluating Small Gift Donors

You know that there are strong reasons to send thank you letters to all donors, regardless of the size of the gifts.  I want to give you some ways to help evaluate small gift donors, in order to see if you can increase giving rates and/or amounts.

1.  Use Groupings to identify "small" gift donors

It's true that some people will give multiple gifts, of varying amounts, and in order to insure that you are looking at "small" gift donors only, you'll need to create a grouping. You'll want to base the grouping on gift size, of course, but just how can you get those who have given ONLY small gifts? Well, first, when you start the grouping criteria, choose the Common Pattern of "All Donors" (date range optional). Then, to isolate it to just those who have only small gifts, click the "Finish Criteria" button, use the "AND" separator, and start a new criteria line. In this line, choose the Gifts tab, and select an "Amount Given" range (in Details tab) of a dollar more than your "small" gift limit (i.e., $21 if you consider $20 or less a small gift) through "blank", and select "Any Single Gift". This sounds counter-intuitive, since it's asking for anyone who has given a $21.00 or greater gift, but hold on. Click the "Finish Criteria" button again, and, this time, apply the "NOT" qualifier to the line.  Now your criteria should read (more of less):  select everyone who is a donor AND who has NOT given a gift of $21 or more. This eliminates both non-donors and those who have given gifts over $20. Now you can use this grouping with various reports.

Continue reading
6291 Hits
Wait a minute, while we are rendering the calendar
banquet Alternative Addresses anonymous donors security understanding giving trends change of address updating spare fields Codes look and feel donor loyalty on site training government grants follow up email recurring gifts giving history brick campaign Congratulations general alumni Facebook campaign In-Kind gifts planning donor retention development director pictures ROI donor operational costs segmenting donors merge notes user spotlights LYBUNTS Importing Data operating systems advanced tab endowment campaign letter giving levels new donors donor recognition training tip moves management donor engagement motivation code welcome packet relationship tracking social media Company culture Facebook backing up data direct mail donor slip FundRaiser Basic donor contact information mailing campaign management correspondence disaster relief data entry support accounting software the Ask flash sales community broadcasting raffle holiday giving thank you letters grants capital campaign customer portal Constant Contact Snow Birds data analysis technical support arts mode code new version data conversion merge fields donor profile Network for Good fundraising letters donor attrition nonprofit fundraising Thank You NCOA processing happiness customer service ticketsales online donations custom page new leadership Reminders grassroots campaign holiday role of nonprofits building donor relationships updates National Change of Address online donations donor source volunteers tax summary letters Resiliency repeat donors memorial giving donation history new nonprofit New Year large donations donor advised funds premiums donor retention rate ticket sales Tickles letter templates Cloud training membership programs Task List new features user interface spreadsheets add ons entering auction gifts membership benefits auction donor targeting donor prospects community arts nonprofits GoFundMe project in honor of donations product news PayPal gift acceptance policy prospects lapsed donor small donations Thanksgiving major gift prospects GivingTuesday Excel board members password protection gift notes field legacy giving correspondance fundraising mission driven monthly giving how-to videos membersip benefits case study FundRaiser Hosted corporate sponsors charity golf tournaments reports upgrade tribute gifts SYBUNTS Donor Portal texting donors Groupings increasing giving amounts vacation Reporting to IRS donor attrition rate word processor Volunteer module targeted mailings salutation FundRaiser Spark motivation personalizing letters animal rescue importing csv phoning donors event management major donors End of Year Letters tech tip features planned giving appeal how to handle auction gifts transparency office gift entry Personalizing Crowdfunding Campaign passwords holiday letters campaign appeal letters volunteering adding personal notes to letters #GivingTuesday donor preferences solicitors communications budget community supported gardens publicity materials donor relations overview upgrading donors annual campaign foundations announcements pledges annual maintenance plan

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
  Monday-Friday
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:
Password:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password