FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

7 key components for donor cultivation you should be tracking

7Keys

Fund-raising has many engaging and inspiring sayings. Three that give insight into donor cultivation are:

People give to people.You don't raise funds; you raise friends.Fund-raising can be summed up in just three words - relationships, relationships, relationships.

At its heart, donor cultivation is about an organization's staff and leadership developing relationships with those capable of giving support and making them friends of the organization. I define donor cultivation as an organization-wide strategy and process to learn more about each donor's interests, desired professional and social contacts, lifestyle, and philanthropic desires so that we can better initiate and respond to contact with a donor in order to develop a stronger relationship with that donor. I can't stress enough how important this definition is - how important it is to the future of an organization's fund-raising efforts. Every successful fund-raising operation cultivates its donors - builds relationships with them. The most successful do it constantly and systematically. Let's parse this 48-word statement and examine its key components. Again, the definition, this time with its key components in bold type: Donor cultivation is an organization-wide strategy and process to learn more about each donor's interests, desired professional and social contacts, lifestyle, and philanthropic desires so that we can better initiate and respond to contact with a donor in order to develop a stronger relationship with that donor.

Continue reading
764 Hits

When Should a Non-Profit Organization Hire its First Development Director? Part 2

When Should a Non-Profit Organization  Hire its First Development Director? Part 2

 

So, how do you know from within an organization when and if you should hire a development director? The answer is simple, and it starts with knowing the costs of running the organization as it carries out its mission as set out in the its long-range strategic plan. It continues with the development of a fund-raising plan.

Continue reading
1931 Hits

When Should a Non-Profit Organization Hire its First Development Director? Part 1

When Should a Non-Profit Organization  Hire its First Development Director? Part 1
 

The short answer is sooner rather than later! If a non-profit organization is beginning to ask whether it needs a professional development director, it probably should have hired one months, even years ago.

The biggest mistake non-profits make in hiring their first development director is waiting until the board, executive director, and other key personnel have arrived at a consensus that one is needed NOW. An organization that waits until it is necessary to hire a development director has waited too long.

Continue reading
1861 Hits

Upgrading Donors

Upgrading Donors

Dear Kim:

You often advise asking people who have been giving you a certain amount of money for many years to consider giving more.  But how do you do that without making them feel you were not grateful for what they have already given?

Continue reading
2125 Hits

Moving Members Up The Giving Ladder

Moving Members Up The Giving Ladder

Moving donors up the giving ladder is one of the prime reasons to keep a donor database. Here are some tips for how to prepare to ask your members to move up the giving ladder.

Creating a Reality-Based Gift Chart

Compile an A to Z listing of all current donors and lapsed donors—no more than three years (excluding those whose reason for lapsing is known).

Continue reading
7361 Hits

3 Tips for Evaluating Small Gift Donors

3 Tips for Evaluating Small Gift Donors

You know that there are strong reasons to send thank you letters to all donors, regardless of the size of the gifts.  I want to give you some ways to help evaluate small gift donors, in order to see if you can increase giving rates and/or amounts.

1.  Use Groupings to identify "small" gift donors

It's true that some people will give multiple gifts, of varying amounts, and in order to insure that you are looking at "small" gift donors only, you'll need to create a grouping. You'll want to base the grouping on gift size, of course, but just how can you get those who have given ONLY small gifts? Well, first, when you start the grouping criteria, choose the Common Pattern of "All Donors" (date range optional). Then, to isolate it to just those who have only small gifts, click the "Finish Criteria" button, use the "AND" separator, and start a new criteria line. In this line, choose the Gifts tab, and select an "Amount Given" range (in Details tab) of a dollar more than your "small" gift limit (i.e., $21 if you consider $20 or less a small gift) through "blank", and select "Any Single Gift". This sounds counter-intuitive, since it's asking for anyone who has given a $21.00 or greater gift, but hold on. Click the "Finish Criteria" button again, and, this time, apply the "NOT" qualifier to the line.  Now your criteria should read (more of less):  select everyone who is a donor AND who has NOT given a gift of $21 or more. This eliminates both non-donors and those who have given gifts over $20. Now you can use this grouping with various reports.

Continue reading
4205 Hits
Wait a minute, while we are rendering the calendar
social media new version motivation code fundraising letters adding personal notes to letters Company culture donor recognition community supported gardens communications operating systems in honor of donations online donations password protection change of address updating gift notes field prospects GivingTuesday Alternative Addresses thank you letters Personalizing custom page Task List giving history Thank You pledges capital campaign volunteering giving levels gift acceptance policy building donor relationships campaign New Year government grants new leadership user spotlights #GivingTuesday NCOA processing premiums brick campaign motivation endowment campaign volunteers Importing Data In-Kind gifts segmenting donors major donors new nonprofit data analysis major gift prospects animal rescue Tickles welcome packet data conversion customer portal National Change of Address vacation grassroots campaign word processor annual campaign holiday giving Facebook campaign budget donor retention rate reports phoning donors mode code upgrading donors anonymous donors donor attrition overview donation history tribute gifts ROI the Ask event management annual maintenance plan mailing email training announcements product news follow up membership benefits Constant Contact donor preferences ticketsales planning how to handle auction gifts correspondance repeat donors training tip GoFundMe project monthly giving community broadcasting Resiliency Donor Portal banquet charity golf tournaments spreadsheets spare fields Congratulations tax summary letters merge notes new donors solicitors Crowdfunding Campaign foundations importing csv End of Year Letters advanced tab security board members FundRaiser Hosted backing up data campaign management alumni add ons small donations pictures Thanksgiving relationship tracking raffle arts donor loyalty operational costs auction Network for Good donor recurring gifts donor source direct mail large donations Excel support Reminders entering auction gifts FundRaiser Basic lapsed donor gift entry donor relations SYBUNTS Snow Birds transparency customer service fundraising look and feel nonprofit fundraising happiness new features flash sales tech tip targeted mailings donor slip moves management general texting donors development director donor targeting data entry upgrade letter templates donor advised funds planned giving merge fields technical support membersip benefits appeal letters appeal donor contact information publicity materials Cloud ticket sales legacy giving memorial giving PayPal case study accounting software membership programs salutation features holiday letters holiday correspondence office Volunteer module corporate sponsors increasing giving amounts disaster relief community arts nonprofits Reporting to IRS user interface role of nonprofits updates mission driven Groupings understanding giving trends Codes donor profile grants letter donor attrition rate FundRaiser Spark LYBUNTS Facebook on site training how-to videos online donations personalizing letters

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
  Monday-Friday
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:
Password:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password