FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

3 Tips for Evaluating Small Gift Donors

3 Tips for Evaluating Small Gift Donors

You know that there are strong reasons to send thank you letters to all donors, regardless of the size of the gifts.  I want to give you some ways to help evaluate small gift donors, in order to see if you can increase giving rates and/or amounts.

1.  Use Groupings to identify "small" gift donors

It's true that some people will give multiple gifts, of varying amounts, and in order to insure that you are looking at "small" gift donors only, you'll need to create a grouping. You'll want to base the grouping on gift size, of course, but just how can you get those who have given ONLY small gifts? Well, first, when you start the grouping criteria, choose the Common Pattern of "All Donors" (date range optional). Then, to isolate it to just those who have only small gifts, click the "Finish Criteria" button, use the "AND" separator, and start a new criteria line. In this line, choose the Gifts tab, and select an "Amount Given" range (in Details tab) of a dollar more than your "small" gift limit (i.e., $21 if you consider $20 or less a small gift) through "blank", and select "Any Single Gift". This sounds counter-intuitive, since it's asking for anyone who has given a $21.00 or greater gift, but hold on. Click the "Finish Criteria" button again, and, this time, apply the "NOT" qualifier to the line.  Now your criteria should read (more of less):  select everyone who is a donor AND who has NOT given a gift of $21 or more. This eliminates both non-donors and those who have given gifts over $20. Now you can use this grouping with various reports.

Continue reading
3595 Hits

Are Small Gifts a Waste of Time

Are Small Gifts a Waste of Time

Dear Kim,

I am writing to you as a donor. I give away 10% of my income every year and support about 25 organizations with donations in the $20-$50 range with a few at $100. I live on social security but I don’t have many expenses so I can do this. But I read recently that gifts of $20 and $25 aren’t that useful to organizations because it costs so much to process them. The article said to make fewer gifts of higher amounts. I like giving to a lot of organizations but I don’t want to waste their time (or my money.) You are in fundraising so what do you think?

Continue reading
2323 Hits
Wait a minute, while we are rendering the calendar
personalizing letters Thanksgiving major donors user spotlights add ons Volunteer module ROI recurring gifts corporate sponsors membership benefits motivation code understanding giving trends on site training operating systems monthly giving pictures capital campaign #GivingTuesday Groupings accounting software advanced tab banquet in honor of donations Reminders happiness annual maintenance plan lapsed donor government grants Donor Portal case study GivingTuesday user interface welcome packet membership programs new version gift acceptance policy Tickles Congratulations membersip benefits moves management direct mail grassroots campaign Company culture donor loyalty donor attrition rate In-Kind gifts motivation texting donors premiums raffle word processor Thank You backing up data custom page anonymous donors FundRaiser Spark event management flash sales appeal letters ticketsales ticket sales giving levels correspondance overview brick campaign GoFundMe project donor attrition Alternative Addresses donor contact information donor targeting role of nonprofits spare fields community arts nonprofits community supported gardens updates SYBUNTS major gift prospects board members phoning donors follow up general letter templates data entry gift entry donor recognition community broadcasting office increasing giving amounts operational costs importing csv LYBUNTS new donors Resiliency product news gift notes field change of address updating customer portal Facebook reports the Ask endowment campaign tribute gifts donor slip security communications mode code vacation data analysis publicity materials upgrading donors small donations nonprofit fundraising fundraising letters donor source how-to videos NCOA processing grants building donor relationships animal rescue disaster relief support PayPal technical support large donations Task List new nonprofit development director Network for Good alumni Crowdfunding Campaign arts memorial giving announcements National Change of Address Codes End of Year Letters mission driven spreadsheets New Year merge notes donor profile campaign management annual campaign segmenting donors Importing Data auction customer service Constant Contact training donor retention rate donation history password protection thank you letters tax summary letters adding personal notes to letters entering auction gifts Reporting to IRS new leadership Excel foundations relationship tracking FundRaiser Hosted look and feel fundraising giving history donor correspondence volunteering online donations Snow Birds pledges new features donor preferences Facebook campaign budget online donations solicitors targeted mailings Cloud upgrade social media features training tip charity golf tournaments Personalizing how to handle auction gifts tech tip data conversion legacy giving volunteers merge fields

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password