FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

3 Tips for Evaluating Small Gift Donors

3 Tips for Evaluating Small Gift Donors

You know that there are strong reasons to send thank you letters to all donors, regardless of the size of the gifts.  I want to give you some ways to help evaluate small gift donors, in order to see if you can increase giving rates and/or amounts.

1.  Use Groupings to identify "small" gift donors

It's true that some people will give multiple gifts, of varying amounts, and in order to insure that you are looking at "small" gift donors only, you'll need to create a grouping. You'll want to base the grouping on gift size, of course, but just how can you get those who have given ONLY small gifts? Well, first, when you start the grouping criteria, choose the Common Pattern of "All Donors" (date range optional). Then, to isolate it to just those who have only small gifts, click the "Finish Criteria" button, use the "AND" separator, and start a new criteria line. In this line, choose the Gifts tab, and select an "Amount Given" range (in Details tab) of a dollar more than your "small" gift limit (i.e., $21 if you consider $20 or less a small gift) through "blank", and select "Any Single Gift". This sounds counter-intuitive, since it's asking for anyone who has given a $21.00 or greater gift, but hold on. Click the "Finish Criteria" button again, and, this time, apply the "NOT" qualifier to the line.  Now your criteria should read (more of less):  select everyone who is a donor AND who has NOT given a gift of $21 or more. This eliminates both non-donors and those who have given gifts over $20. Now you can use this grouping with various reports.

Continue reading
3520 Hits

Are Small Gifts a Waste of Time

Are Small Gifts a Waste of Time

Dear Kim,

I am writing to you as a donor. I give away 10% of my income every year and support about 25 organizations with donations in the $20-$50 range with a few at $100. I live on social security but I don’t have many expenses so I can do this. But I read recently that gifts of $20 and $25 aren’t that useful to organizations because it costs so much to process them. The article said to make fewer gifts of higher amounts. I like giving to a lot of organizations but I don’t want to waste their time (or my money.) You are in fundraising so what do you think?

Continue reading
2264 Hits
Wait a minute, while we are rendering the calendar
grassroots campaign event management letter templates publicity materials Volunteer module accounting software SYBUNTS Company culture arts campaign management moves management donor advanced tab security increasing giving amounts annual campaign grants donor targeting animal rescue donor loyalty monthly giving happiness upgrading donors spare fields support Snow Birds merge notes vacation relationship tracking endowment campaign merge fields password protection data conversion product news gift entry updates tax summary letters general flash sales Congratulations FundRaiser Spark donor contact information ticket sales on site training PayPal Groupings membersip benefits new leadership fundraising solicitors recurring gifts Facebook giving levels mission driven board members donation history Personalizing Alternative Addresses user spotlights gift notes field Codes Donor Portal texting donors customer service look and feel alumni user interface Resiliency premiums Facebook campaign donor recognition banquet data entry communications reports data analysis End of Year Letters brick campaign add ons overview Task List foundations pledges adding personal notes to letters tribute gifts giving history fundraising letters charity golf tournaments donor preferences corporate sponsors National Change of Address announcements development director donor retention rate building donor relationships tech tip donor slip custom page community supported gardens memorial giving office lapsed donor technical support Reporting to IRS In-Kind gifts auction membership benefits features pictures correspondance government grants community broadcasting upgrade mode code volunteers Thanksgiving how-to videos new features small donations donor attrition rate welcome packet new version case study understanding giving trends donor source Reminders Network for Good anonymous donors disaster relief correspondence GivingTuesday donor attrition thank you letters operating systems Excel major gift prospects Constant Contact training tip backing up data the Ask major donors nonprofit fundraising training customer portal appeal letters GoFundMe project in honor of donations operational costs change of address updating Crowdfunding Campaign community arts nonprofits Tickles phoning donors entering auction gifts donor profile ticketsales volunteering spreadsheets LYBUNTS raffle online donations annual maintenance plan membership programs follow up importing csv targeted mailings budget ROI personalizing letters motivation #GivingTuesday social media how to handle auction gifts word processor online donations motivation code Thank You capital campaign New Year NCOA processing role of nonprofits segmenting donors

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
  Monday-Friday
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:
Password:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password