FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

3 Tips for Evaluating Small Gift Donors

3 Tips for Evaluating Small Gift Donors

You know that there are strong reasons to send thank you letters to all donors, regardless of the size of the gifts.  I want to give you some ways to help evaluate small gift donors, in order to see if you can increase giving rates and/or amounts.

1.  Use Groupings to identify "small" gift donors

It's true that some people will give multiple gifts, of varying amounts, and in order to insure that you are looking at "small" gift donors only, you'll need to create a grouping. You'll want to base the grouping on gift size, of course, but just how can you get those who have given ONLY small gifts? Well, first, when you start the grouping criteria, choose the Common Pattern of "All Donors" (date range optional). Then, to isolate it to just those who have only small gifts, click the "Finish Criteria" button, use the "AND" separator, and start a new criteria line. In this line, choose the Gifts tab, and select an "Amount Given" range (in Details tab) of a dollar more than your "small" gift limit (i.e., $21 if you consider $20 or less a small gift) through "blank", and select "Any Single Gift". This sounds counter-intuitive, since it's asking for anyone who has given a $21.00 or greater gift, but hold on. Click the "Finish Criteria" button again, and, this time, apply the "NOT" qualifier to the line.  Now your criteria should read (more of less):  select everyone who is a donor AND who has NOT given a gift of $21 or more. This eliminates both non-donors and those who have given gifts over $20. Now you can use this grouping with various reports.

Continue reading
4902 Hits

Are Small Gifts a Waste of Time

Are Small Gifts a Waste of Time

Dear Kim,

I am writing to you as a donor. I give away 10% of my income every year and support about 25 organizations with donations in the $20-$50 range with a few at $100. I live on social security but I don’t have many expenses so I can do this. But I read recently that gifts of $20 and $25 aren’t that useful to organizations because it costs so much to process them. The article said to make fewer gifts of higher amounts. I like giving to a lot of organizations but I don’t want to waste their time (or my money.) You are in fundraising so what do you think?

Continue reading
3508 Hits
Wait a minute, while we are rendering the calendar
donor source phoning donors Network for Good End of Year Letters pledges community supported gardens LYBUNTS building donor relationships in honor of donations holiday giving adding personal notes to letters nonprofit fundraising SYBUNTS large donations flash sales volunteering GoFundMe project FundRaiser Hosted FundRaiser Spark general Congratulations online donations tech tip animal rescue Company culture customer service recurring gifts mode code premiums membership programs NCOA processing annual campaign merge fields new features donor prospects gift notes field New Year gift entry correspondance fundraising charity golf tournaments transparency spare fields FundRaiser Basic motivation code moves management development director letter templates look and feel membership benefits disaster relief giving history donor attrition accounting software arts social media Thanksgiving donor preferences capital campaign planning updates In-Kind gifts lapsed donor board members personalizing letters new nonprofit donor relations importing csv campaign management auction custom page upgrade campaign donor engagement banquet ticket sales welcome packet features volunteers data entry data analysis donor advised funds password protection user interface data conversion security office online donations event management PayPal follow up Facebook campaign segmenting donors add ons role of nonprofits Reporting to IRS donor recognition backing up data reports tax summary letters repeat donors Volunteer module government grants how to handle auction gifts ticketsales Importing Data ROI solicitors increasing giving amounts announcements new leadership Facebook donation history understanding giving trends new version on site training change of address updating Constant Contact memorial giving raffle appeal grassroots campaign prospects legacy giving thank you letters fundraising letters Resiliency publicity materials Codes targeted mailings word processor Task List budget new donors major gift prospects monthly giving GivingTuesday endowment campaign Thank You Excel National Change of Address advanced tab support passwords spreadsheets Donor Portal community arts nonprofits annual maintenance plan motivation email operating systems donor attrition rate gift acceptance policy direct mail membersip benefits mailing donor slip anonymous donors customer portal texting donors salutation correspondence training tip overview appeal letters relationship tracking donor contact information donor retention donor targeting how-to videos grants donor profile major donors community broadcasting technical support small donations planned giving operational costs product news corporate sponsors Cloud upgrading donors donor retention rate Crowdfunding Campaign training #GivingTuesday user spotlights Tickles case study alumni Reminders Alternative Addresses donor loyalty Snow Birds Personalizing the Ask communications vacation letter giving levels donor mission driven tribute gifts pictures Groupings entering auction gifts brick campaign merge notes holiday letters happiness foundations holiday

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password