FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

3 Tips for Evaluating Small Gift Donors

3 Tips for Evaluating Small Gift Donors

You know that there are strong reasons to send thank you letters to all donors, regardless of the size of the gifts.  I want to give you some ways to help evaluate small gift donors, in order to see if you can increase giving rates and/or amounts.

1.  Use Groupings to identify "small" gift donors

It's true that some people will give multiple gifts, of varying amounts, and in order to insure that you are looking at "small" gift donors only, you'll need to create a grouping. You'll want to base the grouping on gift size, of course, but just how can you get those who have given ONLY small gifts? Well, first, when you start the grouping criteria, choose the Common Pattern of "All Donors" (date range optional). Then, to isolate it to just those who have only small gifts, click the "Finish Criteria" button, use the "AND" separator, and start a new criteria line. In this line, choose the Gifts tab, and select an "Amount Given" range (in Details tab) of a dollar more than your "small" gift limit (i.e., $21 if you consider $20 or less a small gift) through "blank", and select "Any Single Gift". This sounds counter-intuitive, since it's asking for anyone who has given a $21.00 or greater gift, but hold on. Click the "Finish Criteria" button again, and, this time, apply the "NOT" qualifier to the line.  Now your criteria should read (more of less):  select everyone who is a donor AND who has NOT given a gift of $21 or more. This eliminates both non-donors and those who have given gifts over $20. Now you can use this grouping with various reports.

Continue reading
7299 Hits

Are Small Gifts a Waste of Time

Are Small Gifts a Waste of Time

Dear Kim,

I am writing to you as a donor. I give away 10% of my income every year and support about 25 organizations with donations in the $20-$50 range with a few at $100. I live on social security but I don’t have many expenses so I can do this. But I read recently that gifts of $20 and $25 aren’t that useful to organizations because it costs so much to process them. The article said to make fewer gifts of higher amounts. I like giving to a lot of organizations but I don’t want to waste their time (or my money.) You are in fundraising so what do you think?

Continue reading
5586 Hits
Wait a minute, while we are rendering the calendar
Personalizing memorial giving transparency ticketsales letter templates pledges mode code foundations tech tip donor profile banquet donor engagement email donor targeting Alternative Addresses merge notes membership benefits legacy giving new nonprofit gift acceptance policy holiday letters entering auction gifts fundraising letters flash sales Company culture custom page data entry texting donors Network for Good customer portal letter personalizing letters GivingTuesday thank you letters community broadcasting auction FundRaiser Basic giving levels ticket sales features role of nonprofits tribute gifts donor contact information donor attrition rate premiums case study donation history data conversion donor retention rate correspondence data analysis correspondance direct mail upgrading donors major donors monthly giving donor retention membersip benefits gift entry planning GoFundMe project Reminders relationship tracking raffle upgrade advanced tab change of address updating community supported gardens the Ask mailing how-to videos FundRaiser Spark reports importing csv Reporting to IRS welcome packet new donors updates passwords how to handle auction gifts volunteering mission driven End of Year Letters budget donor prospects add ons moves management new features on site training increasing giving amounts annual campaign tax summary letters board members communications donor recognition customer service donor relations operating systems donor preferences follow up user spotlights new leadership Cloud In-Kind gifts donor source backing up data password protection targeted mailings security look and feel #GivingTuesday NCOA processing alumni new version training tip National Change of Address holiday giving spare fields grassroots campaign membership programs general Tickles corporate sponsors New Year Excel adding personal notes to letters annual maintenance plan Crowdfunding Campaign donor slip charity golf tournaments Congratulations Snow Birds online donations large donations Task List disaster relief donor attrition overview prospects Thanksgiving Donor Portal appeal letters brick campaign planned giving office Groupings holiday Facebook campaign Constant Contact online donations lapsed donor major gift prospects recurring gifts phoning donors Resiliency happiness small donations volunteers fundraising arts community arts nonprofits appeal Volunteer module donor loyalty social media gift notes field merge fields animal rescue LYBUNTS motivation code ROI announcements pictures development director support grants Thank You SYBUNTS endowment campaign publicity materials campaign donor advised funds spreadsheets user interface training salutation operational costs building donor relationships capital campaign product news campaign management government grants Importing Data giving history in honor of donations Facebook word processor PayPal Codes segmenting donors vacation solicitors FundRaiser Hosted event management motivation accounting software donor anonymous donors nonprofit fundraising technical support understanding giving trends repeat donors

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
  Monday-Friday
      8:30AM-5:30PM CST

Customer Portal Login Form

   

The customer portal is unavailable. If you need support please reach out to support@fundraisersoftware.com Thank you.

 

  User Name:
  Password:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password