FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

3 Tips for Evaluating Small Gift Donors

3 Tips for Evaluating Small Gift Donors

You know that there are strong reasons to send thank you letters to all donors, regardless of the size of the gifts.  I want to give you some ways to help evaluate small gift donors, in order to see if you can increase giving rates and/or amounts.

1.  Use Groupings to identify "small" gift donors

It's true that some people will give multiple gifts, of varying amounts, and in order to insure that you are looking at "small" gift donors only, you'll need to create a grouping. You'll want to base the grouping on gift size, of course, but just how can you get those who have given ONLY small gifts? Well, first, when you start the grouping criteria, choose the Common Pattern of "All Donors" (date range optional). Then, to isolate it to just those who have only small gifts, click the "Finish Criteria" button, use the "AND" separator, and start a new criteria line. In this line, choose the Gifts tab, and select an "Amount Given" range (in Details tab) of a dollar more than your "small" gift limit (i.e., $21 if you consider $20 or less a small gift) through "blank", and select "Any Single Gift". This sounds counter-intuitive, since it's asking for anyone who has given a $21.00 or greater gift, but hold on. Click the "Finish Criteria" button again, and, this time, apply the "NOT" qualifier to the line.  Now your criteria should read (more of less):  select everyone who is a donor AND who has NOT given a gift of $21 or more. This eliminates both non-donors and those who have given gifts over $20. Now you can use this grouping with various reports.

Continue reading
3462 Hits

Are Small Gifts a Waste of Time

Are Small Gifts a Waste of Time

Dear Kim,

I am writing to you as a donor. I give away 10% of my income every year and support about 25 organizations with donations in the $20-$50 range with a few at $100. I live on social security but I don’t have many expenses so I can do this. But I read recently that gifts of $20 and $25 aren’t that useful to organizations because it costs so much to process them. The article said to make fewer gifts of higher amounts. I like giving to a lot of organizations but I don’t want to waste their time (or my money.) You are in fundraising so what do you think?

Continue reading
2207 Hits
Wait a minute, while we are rendering the calendar
data entry grants segmenting donors training moves management tax summary letters phoning donors training tip grassroots campaign Groupings Tickles features Task List pictures lapsed donor customer portal adding personal notes to letters Volunteer module on site training small donations charity golf tournaments Crowdfunding Campaign accounting software Facebook End of Year Letters data analysis donor preferences donor attrition community broadcasting security entering auction gifts online donations disaster relief correspondence Snow Birds In-Kind gifts donor profile backing up data donor attrition rate government grants Donor Portal Excel gift entry premiums National Change of Address follow up membership benefits donor recognition happiness monthly giving community supported gardens foundations donation history correspondance major gift prospects operational costs development director memorial giving community arts nonprofits tribute gifts Congratulations donor publicity materials merge fields volunteering New Year upgrade increasing giving amounts overview NCOA processing product news Reporting to IRS spreadsheets upgrading donors how to handle auction gifts data conversion giving levels ROI motivation annual campaign campaign management Constant Contact personalizing letters donor loyalty budget reports GivingTuesday Codes Reminders tech tip Resiliency Personalizing major donors capital campaign online donations relationship tracking case study FundRaiser Spark user spotlights welcome packet fundraising letters look and feel GoFundMe project donor source Company culture technical support building donor relationships social media mode code importing csv communications annual maintenance plan new features announcements Alternative Addresses gift notes field updates volunteers auction change of address updating animal rescue general motivation code Network for Good new version user interface board members password protection advanced tab SYBUNTS thank you letters role of nonprofits recurring gifts giving history spare fields customer service flash sales corporate sponsors Thank You office targeted mailings vacation mission driven raffle ticket sales pledges event management ticketsales merge notes letter templates support banquet membership programs PayPal membersip benefits endowment campaign donor slip the Ask solicitors Thanksgiving appeal letters donor retention rate donor contact information custom page fundraising understanding giving trends operating systems alumni brick campaign #GivingTuesday donor targeting arts Facebook campaign word processor how-to videos LYBUNTS add ons in honor of donations new leadership nonprofit fundraising

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
  Monday-Friday
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:
Password:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password