FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

3 Tips for Evaluating Small Gift Donors

3 Tips for Evaluating Small Gift Donors

You know that there are strong reasons to send thank you letters to all donors, regardless of the size of the gifts.  I want to give you some ways to help evaluate small gift donors, in order to see if you can increase giving rates and/or amounts.

1.  Use Groupings to identify "small" gift donors

It's true that some people will give multiple gifts, of varying amounts, and in order to insure that you are looking at "small" gift donors only, you'll need to create a grouping. You'll want to base the grouping on gift size, of course, but just how can you get those who have given ONLY small gifts? Well, first, when you start the grouping criteria, choose the Common Pattern of "All Donors" (date range optional). Then, to isolate it to just those who have only small gifts, click the "Finish Criteria" button, use the "AND" separator, and start a new criteria line. In this line, choose the Gifts tab, and select an "Amount Given" range (in Details tab) of a dollar more than your "small" gift limit (i.e., $21 if you consider $20 or less a small gift) through "blank", and select "Any Single Gift". This sounds counter-intuitive, since it's asking for anyone who has given a $21.00 or greater gift, but hold on. Click the "Finish Criteria" button again, and, this time, apply the "NOT" qualifier to the line.  Now your criteria should read (more of less):  select everyone who is a donor AND who has NOT given a gift of $21 or more. This eliminates both non-donors and those who have given gifts over $20. Now you can use this grouping with various reports.

Continue reading
3676 Hits

Are Small Gifts a Waste of Time

Are Small Gifts a Waste of Time

Dear Kim,

I am writing to you as a donor. I give away 10% of my income every year and support about 25 organizations with donations in the $20-$50 range with a few at $100. I live on social security but I don’t have many expenses so I can do this. But I read recently that gifts of $20 and $25 aren’t that useful to organizations because it costs so much to process them. The article said to make fewer gifts of higher amounts. I like giving to a lot of organizations but I don’t want to waste their time (or my money.) You are in fundraising so what do you think?

Continue reading
2398 Hits
Wait a minute, while we are rendering the calendar
membersip benefits transparency annual campaign online donations personalizing letters Alternative Addresses nonprofit fundraising donor attrition rate premiums happiness prospects annual maintenance plan Constant Contact gift acceptance policy spreadsheets LYBUNTS motivation code monthly giving operational costs general Congratulations donor recognition the Ask Reminders gift notes field security in honor of donations membership programs overview PayPal foundations Groupings features motivation how to handle auction gifts pledges Tickles giving history small donations End of Year Letters giving levels Donor Portal event management phoning donors change of address updating password protection custom page In-Kind gifts fundraising major donors membership benefits lapsed donor ROI charity golf tournaments donor source data entry large donations office Facebook training tech tip campaign management grassroots campaign thank you letters donor targeting social media arts vacation government grants donor mission driven product news Task List recurring gifts community supported gardens role of nonprofits building donor relationships operating systems GivingTuesday relationship tracking welcome packet NCOA processing SYBUNTS volunteers on site training customer service FundRaiser Spark look and feel disaster relief brick campaign animal rescue advanced tab direct mail Company culture spare fields banquet appeal letters correspondance upgrade Reporting to IRS new nonprofit Facebook campaign new leadership increasing giving amounts technical support reports Excel donor retention rate new donors data conversion merge notes salutation correspondence Cloud moves management training tip word processor donor advised funds New Year new version adding personal notes to letters importing csv planned giving Thank You alumni solicitors how-to videos ticketsales user spotlights donor attrition Snow Birds upgrading donors support targeted mailings budget updates tribute gifts mode code texting donors endowment campaign auction capital campaign development director #GivingTuesday donor preferences user interface board members gift entry announcements Codes add ons repeat donors Thanksgiving anonymous donors customer portal entering auction gifts community arts nonprofits ticket sales raffle Volunteer module segmenting donors backing up data new features corporate sponsors follow up fundraising letters Crowdfunding Campaign donation history communications data analysis merge fields online donations community broadcasting donor loyalty major gift prospects donor slip memorial giving Importing Data grants accounting software case study understanding giving trends publicity materials volunteering Network for Good GoFundMe project FundRaiser Hosted donor contact information donor profile National Change of Address legacy giving pictures letter templates flash sales tax summary letters Personalizing Resiliency

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
  Monday-Friday
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:
Password:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password