FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

3 Tips for Evaluating Small Gift Donors

3 Tips for Evaluating Small Gift Donors

You know that there are strong reasons to send thank you letters to all donors, regardless of the size of the gifts.  I want to give you some ways to help evaluate small gift donors, in order to see if you can increase giving rates and/or amounts.

1.  Use Groupings to identify "small" gift donors

It's true that some people will give multiple gifts, of varying amounts, and in order to insure that you are looking at "small" gift donors only, you'll need to create a grouping. You'll want to base the grouping on gift size, of course, but just how can you get those who have given ONLY small gifts? Well, first, when you start the grouping criteria, choose the Common Pattern of "All Donors" (date range optional). Then, to isolate it to just those who have only small gifts, click the "Finish Criteria" button, use the "AND" separator, and start a new criteria line. In this line, choose the Gifts tab, and select an "Amount Given" range (in Details tab) of a dollar more than your "small" gift limit (i.e., $21 if you consider $20 or less a small gift) through "blank", and select "Any Single Gift". This sounds counter-intuitive, since it's asking for anyone who has given a $21.00 or greater gift, but hold on. Click the "Finish Criteria" button again, and, this time, apply the "NOT" qualifier to the line.  Now your criteria should read (more of less):  select everyone who is a donor AND who has NOT given a gift of $21 or more. This eliminates both non-donors and those who have given gifts over $20. Now you can use this grouping with various reports.

Continue reading
5788 Hits

Are Small Gifts a Waste of Time

Are Small Gifts a Waste of Time

Dear Kim,

I am writing to you as a donor. I give away 10% of my income every year and support about 25 organizations with donations in the $20-$50 range with a few at $100. I live on social security but I don’t have many expenses so I can do this. But I read recently that gifts of $20 and $25 aren’t that useful to organizations because it costs so much to process them. The article said to make fewer gifts of higher amounts. I like giving to a lot of organizations but I don’t want to waste their time (or my money.) You are in fundraising so what do you think?

Continue reading
4101 Hits
Wait a minute, while we are rendering the calendar
annual campaign donation history fundraising letters gift entry donor recognition on site training FundRaiser Basic data analysis appeal planned giving lapsed donor office communications volunteering capital campaign Importing Data email ticketsales government grants small donations PayPal SYBUNTS custom page transparency general tax summary letters FundRaiser Spark Reminders Crowdfunding Campaign recurring gifts development director new leadership password protection annual maintenance plan new features banquet planning Thanksgiving follow up Constant Contact NCOA processing training letter templates Company culture LYBUNTS community supported gardens spreadsheets nonprofit fundraising passwords GoFundMe project End of Year Letters donor engagement #GivingTuesday appeal letters New Year membersip benefits word processor board members features pictures online donations building donor relationships Network for Good tribute gifts data conversion fundraising data entry motivation code Donor Portal holiday giving FundRaiser Hosted event management add ons mailing Alternative Addresses Facebook grassroots campaign donor source Congratulations flash sales happiness vacation correspondance donor profile operational costs reports campaign management donor attrition personalizing letters new nonprofit moves management arts anonymous donors phoning donors gift acceptance policy donor major gift prospects Task List Excel role of nonprofits donor preferences charity golf tournaments upgrading donors holiday letters donor prospects foundations how to handle auction gifts updates announcements Codes campaign the Ask ticket sales donor targeting operating systems donor attrition rate understanding giving trends community broadcasting letter increasing giving amounts Thank You in honor of donations direct mail donor relations legacy giving National Change of Address raffle Groupings tech tip In-Kind gifts donor retention major donors donor loyalty giving levels change of address updating online donations social media look and feel monthly giving overview giving history corporate sponsors targeted mailings importing csv membership benefits Volunteer module user interface donor advised funds publicity materials merge notes user spotlights Cloud training tip merge fields spare fields grants alumni accounting software upgrade Snow Birds solicitors new version GivingTuesday backing up data large donations holiday repeat donors auction segmenting donors welcome packet memorial giving mission driven technical support advanced tab Resiliency new donors donor contact information Personalizing endowment campaign adding personal notes to letters donor slip prospects pledges entering auction gifts community arts nonprofits mode code case study salutation budget membership programs motivation animal rescue texting donors Facebook campaign premiums how-to videos relationship tracking volunteers customer service customer portal product news disaster relief donor retention rate Tickles correspondence brick campaign gift notes field Reporting to IRS thank you letters support security ROI

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password