When someone makes their first online donation to your organization, do you automatically add their name to your email contact list? This is a "Best Practice, for most organizations. Here's why:
First, consider that the reasons for an opt-in or a double opt-in on an email list:
The internet has developed so quickly over the past decade that it’s hard to remember how things looked even just a short while ago. With FundRaiser going live with a new website this week, I began to wonder what our earliest websites looked like. I talked to Gene Weinbeck, founder of FundRaiser, and he was happy to share some memories and a few images of earlier websites.
When did FundRaiser first go online?
Gene: Our earliest website went up about 1994. It looked like a DOS program. It was done in Times New Roman only, and for sophistication, it used bold and underlining. We don’t have any screenshot of that… no one thought to save it!
What made you go online at that time?
