FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

How to Capture Email Addresses from First Time Online Donors

How to Capture Email Addresses from First Time Online Donors

When someone makes their first online donation to your organization, do you automatically add their name to your email contact list? This is a "Best Practice, for most organizations. Here's why:

First, consider that the reasons for an opt-in or a double opt-in on an email list:

  • to make sure that the person entering the email address is the owner of the email address
  • to determine if the owner of the email address is really interested in the sort of content you are likely to send out in emails

In the case of someone making a donation, they are almost certainly going to enter in their own email address in order to receive the receipt and other donation-related communications. You can also assume that if someone donates to your organization that they are interested in what you do.

Even so, there isn’t one 'best practice' for all types of organizations. It will depend in part on the size of your organization, and possibly the culture and personality that you are trying to convey. That said, I think in general, the best practice would be to assume that when someone donates they will want to hear from you. In fact, it might even be discourteous not to communicate with them further about how their money is being used and other ongoing work that you do.

An ideal set up would be to capture contact information for the donation and then, on the same page in an easy-to-see place, put a check box with the default set to add the donor to your organization’s email list. Next to that check box, say something like "Please keep me informed of how my money is going to be used'. This allows the donor to easily opt-out, but unless they choose to do so, their address will be added to your email list.

For myself, I prefer to always be offered a choice to opt in or out when I make a donation to an organization. I never like to be added automatically to a mailing list and I also don’t like to have to search around to find out where to sign up for further communications if I am interested in receiving those. It reflects well on an organization to offer an easy way to opt-in that also provides me with an easy choice to opt-out.

One case where I would suggest not making opt-in a default would be if you have a very large organization, like the Red Cross. For this kind of organization, people often want to make a single donation, in response to a disaster, but not be ongoing donors. In that case, still offer the option to be added to your mailing list, but leave the choice unmarked so that they have to specifically select to join the mailing list.

To learn how FundRaiser can help you communicate meaningfully with your donors, whether by email or land mail

Have a look at this Quick Overview Video of FundRaiser Software

Even Donor Management Improves with a Break
Four Great Times To Call Support

Related Posts

Wait a minute, while we are rendering the calendar
phoning donors campaign management donor attrition customer service pledges operational costs endowment campaign membersip benefits training government grants gift acceptance policy ticket sales appeal letters tribute gifts FundRaiser Spark fundraising letters capital campaign word processor features community supported gardens fundraising user interface on site training banquet large donations Reporting to IRS how to handle auction gifts New Year foundations brick campaign donor slip corporate sponsors recurring gifts direct mail mission driven In-Kind gifts office personalizing letters social media board members building donor relationships accounting software support entering auction gifts operating systems flash sales targeted mailings Facebook look and feel lapsed donor budget transparency donor targeting Cloud announcements GoFundMe project spare fields disaster relief anonymous donors communications alumni updates adding personal notes to letters user spotlights raffle Importing Data donor advised funds community broadcasting Snow Birds donor data entry Reminders Groupings major donors Excel event management PayPal mode code development director case study merge notes role of nonprofits data analysis volunteers membership programs National Change of Address motivation reports grants custom page small donations new features End of Year Letters general increasing giving amounts add ons gift notes field new version Constant Contact how-to videos giving levels letter templates security legacy giving Crowdfunding Campaign data conversion the Ask major gift prospects Donor Portal NCOA processing FundRaiser Hosted vacation auction grassroots campaign #GivingTuesday Task List planned giving giving history moves management backing up data FundRaiser Basic prospects spreadsheets importing csv upgrade merge fields training tip overview donor attrition rate volunteering salutation technical support texting donors SYBUNTS Personalizing online donations nonprofit fundraising repeat donors community arts nonprofits Company culture donor preferences Congratulations correspondence Thanksgiving password protection happiness Network for Good motivation code product news LYBUNTS membership benefits donor loyalty arts change of address updating Tickles Alternative Addresses ROI new leadership upgrading donors follow up GivingTuesday new donors donor recognition tax summary letters Volunteer module Thank You advanced tab customer portal donor retention rate relationship tracking donor source understanding giving trends Resiliency monthly giving Codes correspondance annual campaign gift entry thank you letters solicitors publicity materials welcome packet ticketsales tech tip charity golf tournaments donor contact information new nonprofit online donations donor profile premiums segmenting donors animal rescue donation history memorial giving annual maintenance plan in honor of donations pictures Facebook campaign

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password