FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

How to Capture Email Addresses from First Time Online Donors

How to Capture Email Addresses from First Time Online Donors

When someone makes their first online donation to your organization, do you automatically add their name to your email contact list? This is a "Best Practice, for most organizations. Here's why:

First, consider that the reasons for an opt-in or a double opt-in on an email list:

  • to make sure that the person entering the email address is the owner of the email address
  • to determine if the owner of the email address is really interested in the sort of content you are likely to send out in emails

In the case of someone making a donation, they are almost certainly going to enter in their own email address in order to receive the receipt and other donation-related communications. You can also assume that if someone donates to your organization that they are interested in what you do.

Even so, there isn’t one 'best practice' for all types of organizations. It will depend in part on the size of your organization, and possibly the culture and personality that you are trying to convey. That said, I think in general, the best practice would be to assume that when someone donates they will want to hear from you. In fact, it might even be discourteous not to communicate with them further about how their money is being used and other ongoing work that you do.

An ideal set up would be to capture contact information for the donation and then, on the same page in an easy-to-see place, put a check box with the default set to add the donor to your organization’s email list. Next to that check box, say something like "Please keep me informed of how my money is going to be used'. This allows the donor to easily opt-out, but unless they choose to do so, their address will be added to your email list.

For myself, I prefer to always be offered a choice to opt in or out when I make a donation to an organization. I never like to be added automatically to a mailing list and I also don’t like to have to search around to find out where to sign up for further communications if I am interested in receiving those. It reflects well on an organization to offer an easy way to opt-in that also provides me with an easy choice to opt-out.

One case where I would suggest not making opt-in a default would be if you have a very large organization, like the Red Cross. For this kind of organization, people often want to make a single donation, in response to a disaster, but not be ongoing donors. In that case, still offer the option to be added to your mailing list, but leave the choice unmarked so that they have to specifically select to join the mailing list.

To learn how FundRaiser can help you communicate meaningfully with your donors, whether by email or land mail

Have a look at this Quick Overview Video of FundRaiser Software

Even Donor Management Improves with a Break
Four Great Times To Call Support

Related Posts

Wait a minute, while we are rendering the calendar
tribute gifts merge notes New Year holiday giving passwords data entry targeted mailings campaign user interface Personalizing Tickles upgrade donor attrition rate operating systems new donors repeat donors online donations donor SYBUNTS community supported gardens announcements publicity materials data analysis spare fields letter templates segmenting donors donor contact information Groupings online donations ROI email donor relations Congratulations correspondance password protection Constant Contact customer portal word processor correspondence solicitors In-Kind gifts Thanksgiving moves management endowment campaign Network for Good gift entry adding personal notes to letters Thank You fundraising tax summary letters accounting software community broadcasting animal rescue major gift prospects Reminders mode code Reporting to IRS gift acceptance policy personalizing letters lapsed donor ticketsales features donor attrition Donor Portal donor prospects small donations planning gift notes field LYBUNTS case study salutation Codes mailing increasing giving amounts entering auction gifts training in honor of donations arts community arts nonprofits membership programs add ons vacation communications texting donors relationship tracking memorial giving overview grants holiday letters prospects appeal letters PayPal donor engagement donor targeting budget role of nonprofits motivation legacy giving spreadsheets Alternative Addresses membersip benefits Crowdfunding Campaign new features GivingTuesday banquet premiums happiness Importing Data grassroots campaign phoning donors appeal follow up welcome packet mission driven alumni training tip disaster relief auction government grants volunteers data conversion campaign management Facebook charity golf tournaments donor preferences foundations Snow Birds monthly giving user spotlights #GivingTuesday security recurring gifts the Ask building donor relationships donation history understanding giving trends membership benefits planned giving major donors updates product news GoFundMe project donor retention rate raffle new nonprofit FundRaiser Hosted fundraising letters donor loyalty advanced tab annual campaign merge fields pledges Volunteer module reports capital campaign donor retention direct mail backing up data ticket sales FundRaiser Basic tech tip holiday Facebook campaign anonymous donors annual maintenance plan Excel donor advised funds thank you letters donor profile large donations donor slip new leadership on site training custom page giving history FundRaiser Spark donor recognition general customer service NCOA processing operational costs letter support donor source giving levels importing csv End of Year Letters Resiliency motivation code change of address updating pictures flash sales social media transparency nonprofit fundraising upgrading donors Cloud how-to videos board members office Task List brick campaign event management look and feel new version National Change of Address corporate sponsors volunteering technical support Company culture development director how to handle auction gifts

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
  Monday-Friday
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:
Password:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password