Some interesting facts about asking for money:
Are you still nervous thinking about how you 'should' ask for money, but think you can't?
When someone makes their first online donation to your organization, do you automatically add their name to your email contact list? This is a "Best Practice, for most organizations. Here's why:
First, consider that the reasons for an opt-in or a double opt-in on an email list:
When organizations talk about pledges, often times they have different meanings. For some, a specific payment promise, such as a fixed amount each month for a year (or in perpetuity) constitutes a pledge. Others believe that any promise to pay is a pledge, whether it’s for a certain amount or a certain timeframe. The dictionary definition of the word pledge is simply a promise to give money. (There are other definitions, but for our purposes we’re focusing on the financial one.) The question remains: when is a pledge not a pledge?
When it comes to putting promises to pay into FundRaiser Software, there are a couple of options. The first is to consider it a later promise to pay. This is good when there isn’t a definitive time frame for the money to be paid. In fact, there often may be some uncertainty about the money to be paid.
There may be times when you want to track the potential giving, either in a possibility or in a place in a sales cycles, for your donors or potential donors. Noting a donor record by the amount that they may be able to give is something that you want to do as well. Keeping notes is okay, and our note fields within FundRaiser are searchable and able to be included in groupings. However, there is an easier way that will create a more uniform way of keeping track of this information across your database.
Spare fields.
There’s no doubt that FundRaiser Software is a robust program. As with any program, even if you’ve been using it for a while, there are always new tips and tricks to learn. This is where our wonderful training department can help out.
As part of my training here at FundRaiser support, I attended the training courses (and watched our training videos) that we offer to our customers. While I found each of them informative and helpful in deepening my understanding of the software, I wanted to share with you my three favorite classes.
One of the most attractive features about FundRaiser Software is its ability to hold a lot of information on your organization’s donors. By the time you utilize category codes and handle such things as Campaigns and Events, Memberships, and Pledges, you can have a lot of donor-specific information. Gathering this information into meaningful groups is the power of groupings inside of FundRaiser.
Let’s say you want to see who attended your events, but hasn’t given a donation. You can make a grouping for that.
How about someone who is a monthly donor who has never attended any events? That’s right. You can make a grouping for that.
Dear Ms. Klein:
I am the treasurer of the Spanish Honor Society at my local High School. My goal is to raise approximately $20,000 in order to have all our club members fly to Costa Rica. We plan to volunteer at an orphanage there where we will teach the children English and organize activities for them. The problem is, however, that I have no idea where to start. I know a project of this scale requires more than a bake sale, but what? I understand that you are probably more used to dealing with things of a larger scale, but do you have any tips for the penniless high school student?
Schools can significantly increase incoming donations by clarifying who their most generous constituent groups are and then focusing development efforts on those donor segments. Several FundRaiser users have done this, with excellent results.
The first step to locating your most generous donors is easy. “It’s a simple matter of entering your checks into FundRaiser. Then all that information is there,” says Ellen Bouye, Administrative Assistant of Oklahoma Christian Academy and a FundRaiser Select user.
You still have time to catch them... and it's easier to do it while they are still in sight, than later when they are totally gone. That's lapsed donors I'm talking about.
One of the most important groups to send letters to are Lapsed Donors - those who have given in the past, but not in the most recent 9-24 months. It’s much easier, and less expensive, to win a donor back than to find a new one.
Lapsed donors have indicated that they are interested enough in your organization to donate at least once. This makes them highly qualified as potential future donors. For some reason they have not felt the incentive to donate again recently. That may be for reasons beyond your control, but it might also be because you haven't asked.
I contacted MaineShare to talk to them about how they celebrate Happiness Happens Day, which I posted about here in Happiness Happens Day at MaineShare. I wasn't expecting when I talked to them to learn about a unique way of fundraising, but that's also what happened. MaineShare is part of a national organization called Community Shares. Each Community Share organization, in this case MaineShare, acts on behalfof local nonprofits who belong to it as members in order to participate in workplace giving programs. his organizational model creates some unique tracking challenges, which MaineShare is meeting in outstanding fashion with some help from FundRaiser Professional. Here's how it works:
Acting on behalf of their member organizations, MaineShare raises funds for 43 local nonprofits groups. The structure created by the Community Shares model that they follow works well. It also creates the need for highly accurate tracking of many different and sometimes complicated fund pools. MaineShare relies on FundRaiser for help. With the skillful use of codes and reports, MaineShare keeps their records accurate and their funding distributions to member groups on-target.
Sherry of FundRaiser tech support is breaking ground in her job, just like Lois Lane, Girl Reporter and hero of my younger days. "People find it interesting that I'm a woman doing tech support," says Sherry. "This is still definitely a male-dominated field. Despite the fact that I am the only girl here in FundRaiser tech, I don't find that a handicap at all. I don't know if that's the company or if it is that if you learn enough to do the job, then any company would be happy to have you. Here, I'm not the first woman to do tech support. FundRaiser has a history of hiring women for the job."
Because FundRaiser prides itself on its high-level of tech support, great care is put into finding the right people to do the job. "Right now, there are two of us dedicated full time to doing tech support, myself and Jonathan," says Sherry. "We have different focuses. He is more interested in the fine tech details. I am more interested in the Big Picture. I think that is typical of women. So together we make a good tech team. He will delve into the fine details on a case, while my focus is trying to get people to be able to do what they want in the shortest amount of time possible."
Life Radio Ministries needed to update their donor management software. "We were using something that had served us well enough over the years, but it was becoming extremely expensive to maintain, as well as being outdated. We decided to look for something that was more reasonably priced and which had stayed up with technology," says Joe Emert, General Manager of Life Radio Ministries.He was looking for features that allow him to create a personal, 'high touch' connection with donors...
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