FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Case Study: Parkesburg Point Surges to Success with #GivingTuesday Crowdfunding Campaign

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Parkesburg Point is going for it this year for #GivingTuesday. Although it isn’t even Tuesday yet, they have already succeeded at reaching their goal. Now they are moving with confidence into their total year-end fundraising. “We were involved with GivingTuesday last year, but didn’t have an effective strategy in place,” says Debbie Shupp, development director for The POINT. “We really wanted a strategic approach this year and Sarah has successfully done that. Sarah created a full strategy and social media campaign.” Parkesburg Point offers extensive services to youth in the area with the help of volunteers, many drawn from local churches. They are FundRaiser Select users. 

Sarah Daniels, the new grants and communications manager who joined The POINT in May, says that the most important aspects of this success were:

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Short Take: PayPal for #GivingTuesday

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On this Giving Tuesday you may receive donations through PayPal, an online payment service, and wonder how you can code them in your FundRaiser Software. When entering gifts, either through importing a spreadsheet or entering them manually, the mode code is used to designate in what form the gift was received. Adding a code for PayPal will allow you to note that those gifts came in through that service.

To create a new mode code go to View > Codes to open the Codes Maintenance Window. Click on Add. Type in the code and a description. In this case, both of them can be "PayPal". Click on Save. This will add a new mode code for PayPal gifts.

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Case Study: BRING Recycling is #WorkingUpstream to create a compelling campaign for #GivingTuesday

Case Study: BRING Recycling is #WorkingUpstream to create a compelling campaign for #GivingTuesday

BRING Recycling is adding #WorkUpstream – an online campaign starting on #GivingTuesday , December 1st – to their traditional end-of-year fundraising strategy. The social media portion of the campaign targets new donors from their Facebook and Twitter followers, says Ephraim Payne, Development and Communications Director at BRING.

New donors attracted through social media outreach will be added to the FundRaiser database as contacts, allowing for regular follow-up. “It allows us to reach them in a more focused way than we can through Facebook or Twitter,” says Ephraim. “We’ll be able to include them in our donor appreciation and cultivation communications.”

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Case Study: Society of St. Andrew wins big by keeping things simple on #GivingTuesday

Case Study: Society of St. Andrew wins big by keeping things simple on #GivingTuesday

Society of St. Andrew (SoSA) started their #GivingTuesday efforts 2 years ago, and those efforts have paid off big. The first year they brought in $65,000. Last year, their second year, they brought in $87,000. “This year we are hoping for $100,000,” says Steven Waldman, Executive Director of the Society of St. Andrew. Many of the donations they receive from #GivingTuesday come in from their website. The online giving will be handled by the FundRaiser Donor Portal this year.

Steven believes that SoSA’s success with their #GivingTuesday campaign is due primarily to “keeping things simple. We make a clear connection to the GivingTuesday message and we make it easy for donors to give to us.” 

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