FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Don't forget your main mission on social media

As social media director for FundRaiser, I make posts and write articles for forums, facebook, blogs like this one, and newsletters. It's a job I really like, in part because of the ongoing challenge to understand and integrate how the new and emerging tools of online communication can be used to really add something to the conversation between FundRaiser and our nonprofit customers. As I know that many of you are also dealing with a similar challenge, I'd like to occasionally share what I am learning and experiencing. If you'd like to share your thoughts, too, please feel free to join the conversation on our facebook page, or email me directly at This email address is being protected from spambots. You need JavaScript enabled to view it.. Probably the most important thing to keep in mind, always, is to remember that for all its pizzazz, social media and online communication are about trying to make a connection with the people who want to hear from you and are interested in what you have to say. This isn't new, but sometimes the 'newness' of social media tools makes us forget that it's still always about understanding and meeting the needs of your audience, whoever they are. Every time you write something, try to put yourself in the shoes of your supporters. If you do this,then you are starting from the right place. Nancy Schwartz, editor of the Getting Attention blog/newsletter for nonprofit marketing , is one writer who has some excellent tips and advice for staying in tune with your audience.
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Three years later-- WJIE's experience

When WJIE switched to FundRaiser, they were close to the memory of a very bad experience with other software. They were so happy to be rid of that software and they hoped that they had solved their problem. Shortly after their switch to FundRaiser, I wrote a case study. You can see the complete case study here. This blog is just about what they are experiencing now, after three years of using FundRaiser. Did FundRaiser continue to meet their expectations? This is what Calvin Bader, Engineer at WJIE, had to say: Clavin Bader of WJIE

“Things have gone very well. We just came through our spring fundraiser. Our staff continues to be very happy that we’ve switched to the system. They like the ease of use regarding pledge entries and other gift entries.

“One of the things we like best is the Custom page. It saves us a ton of time during a pledge drive. It’s one of the main reasons that we are able to get things entered so quickly. In the past, with our previous system, it took a long time to enter pledges into the system. Everyone was staying late at night during the fundraising drive; and the following week, people were still entering information. Using the custom page in FundRaiser, we are done a half hour after going off the air. We’ve designed that page so that it allows us to do everything that we need to do on a fundraiser right on that one page. That way we don’t need to switch from tab to tab,” says Calvin.

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FundRaiser founder starts new nonprofit

Gene at entrance to OzSBI
Gene Weinbeck, founder and lead programmer of FundRaiser, has also recently helped found a local nonprofit, the Ozark Small Business Incubator (OzSBI). OzSBI helps new business owners bring their creative vision to life. About his involvement in OzSBI, Gene says, "For me, starting a business is the most fun, it’s creative. By being involved in OzSBI, I get to share in the creative excitement of starting a business."OzSBI just opened its doors this fall. Gene is one of several people who have been working for the past 6 years on getting the nonprofit started. Gene says he's used a lot of what he's learned from FundRaiser customers over the years. "For instance, we’re one of the few incubators in the world that has a membership program for the general public. It is an advantage because when people are members they feel more involved and connected. It is an additional source of income, and it helps spread the word about OzSBI." "We are also using FundRaiser online to keep track of memberships and clients, and using the FundRaiser Donor Portal for donations, memberships, and soon for workshop reservations." Now that OzSBI is working with clients, Gene will be involved as a mentor. “I’ve learned a lot about various aspects of business because of all my years with FundRaiser so I have something to share.”
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Using FundRaiser to gain a deeper understanding of your audience

What does the winning of broadcast awards have to do with donor management software? More than you might think!WLMB-TV40 has been recognized for the excellence of its broadcasting with many awards, including 4 time winner of TV Station of the Year by NRB (National Religious Broadcasters) and 7 time winner of the Peoples Choice Award. Visible in their programming is a deep understanding of their audience, and this is where FundRaiser comes in...

Read more...

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See you at National Religious Broadcasters Conference?

We are going to the National Religious Broadcasters Convention Feb 18 - 21, just a little over a week from now! We had a wonderful time last year; it was so invigorating and inspiring to be surrounded by passionate, engaged nonprofit leaders. We enjoyed so much having the opportunity to meet with some of our clients there, and we hope to connect with more of you this year, too. We'll be at Booth #463, and will be looking for you!

 

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Simple segmenting for your newsletter

Yesterday, I heard a great simple idea on how to target newsletters to different segments of your mailing list. If you are sending out an email newsletter to your donors, you can easily customize that content to your donors' specific interests with a little reformatting.You are probably already including a variety of articles in order to appeal to a variety of interests among your donors. So, to help them connect to the specific content that interests them:

First, create segments of your mailing list. You can use data in FundRaiser to do this, such as what motivated the donor to donate; are they volunteering at your organization; have they attended events; or similar data that helps you understand what your donor might want to hear about your organization.Then, when you are ready to send your email newsletter, simply make one copy of it for each segment that you have defined. Now, move the article that is of most interest to a specific segment to the top of the newsletter. Voila, send the appropriately formatted newsletter to each segment, and watch to see if your response increases. Thanks to Heidi Tobias at Constant Contact for sharing this idea.

 

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How are the tax summary letters going?

We're wishing smooth sailing at this busy time of year! How are things going with producing tax summary letters? If you run into questions about using FundRaiser, please contact us for help !    

 

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Producing Tax Summary Letters

It's time to produce Tax Summary letters (also called End of Year letters) again. They are usually sent in January after the last donation for the year is in. To help you breeze through this process, here's a coherent plan of attack for FundRaiser users.

Step One... Read More

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Smudge, office cat, goes to the Christmas party

Smudge at FundRaiser Christmas party
Marcy with Smudge
Let me introduce you to Smudge, our office cat. Since early this summer, Smudge spends working hours at the main office. During non-working hours, she bunks with Gene Weinbeck, founder and lead programmer for FundRaiser. At the office, she snoozes on window sills, leaps over key boards, races up sectional dividers, and generally keep us from getting too serious. She has quickly found a way into our hearts, and now no office gathering is complete without her. For the Christmas party, she happily joined us at Autumn and Josh Shirley's house for the celebration. She's very comfortable there, as it was her first home, after being rescued from a school parking lot. During the party, she lurked around our ankles, checked out Santa's hat, and enjoyed some cuddles from Marcy Weinbeck (in photo at right), co-founder of FundRaiser. 
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Relaxing at the FundRaiser Christmas party

James at the FundRaiser Christmas party
Joe Salrin at FundRaiser Christmas party

This year at the FundRaiser Christmas party, we all seemed to be in a mellow mood... except occasionally our office cat, Smudge (more on that later). James Ware (in photo at left), our main sales rep, brought a pitcher of margaritas, and it is possible that this helped, but at least it didn't hurt. No dancing on the tables or other classic 'office party' humiliations. I'd say we enjoy being together, and the Mexican food everyone brought helped, too. I'm not sure it all classified as strictly Mexican, but it did classify as good and even interesting. Sherry, who works in FundRaiser Tech Support, brought cheese cake made from the milk of the goats she raises. If you've never tried her goat milk cheesecake, then don't wrinkle your nose... it is excellent.

Joe Salrin (in photo at right) spent the time relaxing from his work doing data conversion at FundRaiser. If you ever need to move your data from a previous program into FundRaiser, Joe is the one that you talk to.

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Case Study: Life Radio Ministries

Life Radio Ministries needed to update their donor management software. "We were using something that had served us well enough over the years, but it was becoming extremely expensive to maintain, as well as being outdated. We decided to look for something that was more reasonably priced and which had stayed up with technology," says Joe Emert, General Manager of Life Radio Ministries.He was looking for features that allow him to create a personal, 'high touch' connection with donors...Read more ...

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Connecting with your donors

Last week, a friend of mine was complaining about people who ask to 'friend' her on Facebook and don't bother to add a personal note to their request. Reading this, I was aware of an uncomfortable feeling, because I've gotten pretty casual about this myself, although I really enjoy getting a little note myself. It only takes a few words to let me know that the person values the connection they are asking for.That's the topic of a new FundRaiser case study. In it, Joe Emert of Life Radio Ministries reminds us of the need for staying human in our communications with donors.

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Connecting with your donors

Last week, a friend of mine was complaining about people who ask to 'friend' her on Facebook and don't bother to add a personal note to their request. Reading this, I was aware of an uncomfortable feeling, because I've gotten pretty casual about this myself, although I really enjoy getting a little note myself. It only takes a few words to let me know that the person values the connection they are asking for.That's the topic of a new FundRaiser case study. In it, Joe Emert of Life Radio Ministries reminds us of the need for staying human in our communications with donors.

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How do you respond to technology changes?

I was recently asked what my greatest technology challenge was, during an interview for TechSoup . For me, it's keeping up with changes. Sometimes you can participate those changes directly, for instance by giving input to us here at FundRaiser that could influence how we develop the software. Other times, you may not have much say about the a change, but you can choose your attitude and adjustment to it, for instance the growing importance of online fundraising, highlighted in our case study with Sacred Heart Radio this month.     A pleasant change at the FundRaiser office is the addition of Jonathan Smith to the FundRaiser tech support team. He joined us in August. He has previously worked in internet technology for a large phone company, and more recently as a computer instructor for Missouri State University.

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Back from NRB

NRB 2011 Crosstalk
NRB 2011 Josh and Joe Emert
Calvin Bader and Autumn Shirley

Recently, Joshua and I had the opportunity to attend and exhibit at the 2011 National Religious Broadcasting Convention in Nashville, TN. I cannot easily describe how invigorating and inspiring it was to be surrounded by passionate, engaged nonprofit leaders for four whole days! It’s so easy to get so caught up with everyday management details, that I sometimes forget why I got involved in this business in the first place. The convention was a wonderful reminder of how much I love working with nonprofits. I can honestly say that I love my job because I get to work with the most important people in the world.While we were there, we also had the opportunity to meet with some of our clients, many of whom have been with us for a long time. Caleb, Jennifer (in photo at left with Joshua Shirley), and Josh Weiss from CrossTalk Ministries came by to meet us and could not have been more kind! They have been using FundRaiser since 1999, and are a brilliant example of a nonprofit who has really made the best use of donor management software, beginning with FundRaiser Basic and upgrading over the years all the way up to Professional Hosted! You can read the story or how CrossTalk has used FundRaiser to increase their donor base in their case study here. We also met Joe Emert (in photo at right with Joshua Shirley) from Life Radio Ministries, who spent a long time talking with Joshua about some of the ways he uses FundRaiser to manage their events, and to provide us with some thoughtful input for future development. Joe was so kind to share so much of his time with us.

 

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Cleaning up after the 'other tornado'

Sasha with chainsaw at Dhammasukha

On May 25, a few days after the tornado devastated Joplin, Missouri, another set of tornados passed by my house in eastern Missouri. The storms moved north, touching down briefly in a few places. No one was killed, but where tornados touched down, they caused significant damage. One of the places hard hit was Dhammasukha Meditation Center in Annapolis, Missouri. I know the residents there (who are also FundRaiser users) and so I was happy to pack up my chain saw and go help them clean up last weekend.

Dhammasukha Center has two sections of buildings. The upper section was untouched by the tornado, but in the lower section nearly every building was destroyed. The only structures left untouched were the two with people in them, and even these had the shingles stripped from the roof. One of the women was sucked out of her door and thrown onto the porch of the neighboring building. There, she was able to grab a hold of the front door by her fingers and drag herself in. She and another woman hunkered down in a corner and rode the storm out, while trees fell on all sides and the other buildings were destroyed. Although the noise must have been intense, they both said they had the sense of absolute stillness and peace.

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Back from NRB

NRB 2011 Crosstalk
NRB 2011 Josh and Joe Emert
Calvin Bader and Autumn Shirley

Recently, Joshua and I had the opportunity to attend and exhibit at the 2011 National Religious Broadcasting Convention in Nashville, TN. I cannot easily describe how invigorating and inspiring it was to be surrounded by passionate, engaged nonprofit leaders for four whole days! It’s so easy to get so caught up with everyday management details, that I sometimes forget why I got involved in this business in the first place. The convention was a wonderful reminder of how much I love working with nonprofits. I can honestly say that I love my job because I get to work with the most important people in the world.While we were there, we also had the opportunity to meet with some of our clients, many of whom have been with us for a long time. Caleb, Jennifer (in photo at left with Joshua Shirley), and Josh Weiss from CrossTalk Ministries came by to meet us and could not have been more kind! They have been using FundRaiser since 1999, and are a brilliant example of a nonprofit who has really made the best use of donor management software, beginning with FundRaiser Basic and upgrading over the years all the way up to Professional Hosted! You can read the story or how CrossTalk has used FundRaiser to increase their donor base in their case study here. We also met Joe Emert (in photo at right with Joshua Shirley) from Life Radio Ministries, who spent a long time talking with Joshua about some of the ways he uses FundRaiser to manage their events, and to provide us with some thoughtful input for future development. Joe was so kind to share so much of his time with us.

 

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Back from NRB


Recently, Joshua and I had the opportunity to attend and exhibit at the 2011 National Religious Broadcasting Convention in Nashville, TN. I cannot easily describe how invigorating and inspiring it was to be surrounded by passionate, engaged nonprofit leaders for four whole days! It’s so easy to get so caught up with everyday management details, that I sometimes forget why I got involved in this business in the first place. The convention was a wonderful reminder of how much I love working with nonprofits. I can honestly say that I love my job because I get to work with the most important people in the world.

NRB 2011 CrosstalkWhile we were there, we also had the opportunity to meet with some of our clients, many of whom have been with us for a long time. Caleb, Jennifer (in photo at left with Joshua Shirley), and Josh Weiss from CrossTalk Ministries came by to meet us and could not have been more kind! They have been using FundRaiser since 1999, and are a brilliant example of a nonprofit who has really made the best use of donor management software, beginning with FundRaiser Basic and upgrading over the years all the way up to Professional Hosted! You can read the story or how CrossTalk has used FundRaiser to increase their donor base in their case study here. NRB 2011 Josh and Joe Emert


We also met Joe Emert (in photo at right with Joshua Shirley) from Life Radio Ministries, who spent a long time talking with Joshua about some of the ways he uses FundRaiser to manage their events, and to provide us with some thoughtful input for future development. Joe was so kind to share so much of his time with us.

 

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Case study: The Mariemont Foundation

Until recently, Mariemont School Foundation kept their donation records on Excel spreadsheets and pieces of paper. Encouraged to adopt donor management software by a new development director, they have quickly seen an increase in donations and members.The Foundation was established fifteen years ago and was very slow growing. "Records were kept in notebooks and on Excel spreadsheets. There were multiple Excel sheets. Nothing was ever carried over, so a new sheet was started every time," says Ann Pardue, on the Board to Trustees for the Mariemont School Foundation, and now the main user of FundRaiser. Read more...

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Case study: Childcare Resources of Indian River

Donor relations at Childcare Resources were limited when Pam King started her job there as the new Executive Director. "Letters were sent to the entire mailing list. We had no software, so we weren't able to personalize them or target them to sections of our donor base. Many donors were sporadic givers, giving once every few years, but there was no way to track giving history so it was hard to follow-up in an effective way." Childcare Resources helps lower-income children receive high quality childcare.

Read more...

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