
Recently, the number of unwanted and abused animals Whatcom County Humane Society (WHS) cares for has risen to over 3,000 a year. In addition, WHS wants to providing more and better services for all their animals. This means ongoing improvements in fundraising techniques and effectiveness. Improved doesn’t mean complicated, though.
They use simple coding and reporting to track the progress of campaigns. “We are just about to do our Masquerade Gala which is our biggest fundraising event of the year,” says Amy Reidesel of WHS. “In the database, I mark incoming donations with motivation codes. I use a code for: