FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Using FundRaiser to gain a deeper understanding of your audience

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What does the winning of broadcast awards have to do with donor management software? More than you might think!

WLMB-TV40 has been recognized for the excellence of its broadcasting with many awards, including 4 time winner of TV Station of the Year by NRB (National Religious Broadcasters) and 7 time winner of the Peoples Choice Award. Visible in their programming is a deep understanding of their audience, and this is where FundRaiser comes in...

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About the author

Sasha Daucus

Sasha Daucus

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Sasha Daucus enjoys helping nonprofit organizations make connections between their specific fundraising activities and how FundRaiser Software can help. She's social media director. "I believe that working in a great working environment helping organizations who want to create a better world is a wonderful gift. One of the things I enjoy most about my job is looking at the posts on facebook made by our customers. On any given day, I'll see people putting their hearts into all the issues close to my heart and doing it with great creativity and committment. It makes me feel good about whatever it is that I have before me on the task list."
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