FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Simple segmenting for your newsletter

Yesterday, I heard a great simple idea on how to target newsletters to different segments of your mailing list. If you are sending out an email newsletter to your donors, you can easily customize that content to your donors' specific interests with a little reformatting.You are probably already including a variety of articles in order to appeal to a variety of interests among your donors. So, to help them connect to the specific content that interests them:

  • First, create segments of your mailing list. You can use data in FundRaiser to do this, such as what motivated the donor to donate; are they volunteering at your organization; have they attended events; or similar data that helps you understand what your donor might want to hear about your organization.
  • Then, when you are ready to send your email newsletter, simply make one copy of it for each segment that you have defined. Now, move the article that is of most interest to a specific segment to the top of the newsletter. Voila, send the appropriately formatted newsletter to each segment, and watch to see if your response increases.
Thanks to Heidi Tobias at Constant Contact for sharing this idea.

 

See you at National Religious Broadcasters Confer...
How are the tax summary letters going?
Wait a minute, while we are rendering the calendar
reports Facebook campaign government grants new features Personalizing donor advised funds major gift prospects new version letter templates donor contact information Codes donor loyalty vacation welcome packet ROI alumni office donor source motivation happiness operational costs animal rescue Crowdfunding Campaign security Task List anonymous donors event management gift entry Tickles password protection auction how to handle auction gifts Groupings Donor Portal Excel GivingTuesday annual maintenance plan #GivingTuesday community supported gardens brick campaign capital campaign operating systems donor retention rate understanding giving trends nonprofit fundraising upgrade add ons FundRaiser Spark segmenting donors National Change of Address membership benefits Volunteer module new leadership development director data conversion charity golf tournaments gift notes field look and feel announcements merge fields spare fields donor slip ticket sales small donations disaster relief Thanksgiving adding personal notes to letters product news New Year End of Year Letters Facebook general Cloud word processor appeal letters tribute gifts motivation code tax summary letters legacy giving banquet flash sales Network for Good entering auction gifts change of address updating merge notes donation history online donations foundations Importing Data advanced tab user interface Alternative Addresses board members mode code personalizing letters membership programs giving history giving levels on site training new donors large donations grants online donations Company culture In-Kind gifts pledges relationship tracking FundRaiser Hosted overview data entry Resiliency NCOA processing case study raffle prospects PayPal volunteers Thank You moves management targeted mailings donor preferences membersip benefits Reporting to IRS increasing giving amounts communications donor correspondance LYBUNTS major donors donor targeting budget backing up data Constant Contact mission driven gift acceptance policy accounting software annual campaign in honor of donations donor profile pictures customer service community arts nonprofits fundraising monthly giving direct mail technical support GoFundMe project recurring gifts donor attrition rate thank you letters grassroots campaign social media premiums fundraising letters support SYBUNTS community broadcasting features customer portal arts solicitors texting donors corporate sponsors spreadsheets user spotlights training planned giving donor recognition endowment campaign building donor relationships tech tip the Ask data analysis new nonprofit transparency campaign management upgrading donors follow up custom page correspondence phoning donors updates Reminders lapsed donor training tip memorial giving volunteering Snow Birds importing csv ticketsales how-to videos publicity materials Congratulations donor attrition role of nonprofits

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
  Monday-Friday
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:
Password:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password