FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.
Print

Simple segmenting for your newsletter

Program News
4596 Hits

Yesterday, I heard a great simple idea on how to target newsletters to different segments of your mailing list. If you are sending out an email newsletter to your donors, you can easily customize that content to your donors' specific interests with a little reformatting.You are probably already including a variety of articles in order to appeal to a variety of interests among your donors. So, to help them connect to the specific content that interests them:

  • First, create segments of your mailing list. You can use data in FundRaiser to do this, such as what motivated the donor to donate; are they volunteering at your organization; have they attended events; or similar data that helps you understand what your donor might want to hear about your organization.
  • Then, when you are ready to send your email newsletter, simply make one copy of it for each segment that you have defined. Now, move the article that is of most interest to a specific segment to the top of the newsletter. Voila, send the appropriately formatted newsletter to each segment, and watch to see if your response increases.
Thanks to Heidi Tobias at Constant Contact for sharing this idea.

 

Tweet
See you at National Religious Broadcasters Confer...
How are the tax summary letters going?

About the author

Sasha Daucus

Sasha Daucus

Subscribe to updates from author Unsubscribe to updates from author View author's profile More posts from author
Sasha Daucus enjoys helping nonprofit organizations make connections between their specific fundraising activities and how FundRaiser Software can help. She's social media director. "I believe that working in a great working environment helping organizations who want to create a better world is a wonderful gift. One of the things I enjoy most about my job is looking at the posts on facebook made by our customers. On any given day, I'll see people putting their hearts into all the issues close to my heart and doing it with great creativity and committment. It makes me feel good about whatever it is that I have before me on the task list."
Author's recent posts
Wait a minute, while we are rendering the calendar
donor loyalty nonprofit fundraising welcome packet upgrade texting donors follow up password protection Constant Contact operating systems vacation Tickles Codes motivation data entry FundRaiser Spark community supported gardens adding personal notes to letters donor targeting new features Reminders community broadcasting data conversion grants operational costs entering auction gifts support solicitors SYBUNTS spare fields Network for Good office transparency In-Kind gifts the Ask direct mail Thanksgiving accounting software donor recognition anonymous donors National Change of Address donor attrition rate general donor relations endowment campaign giving levels grassroots campaign customer portal raffle pledges merge fields small donations thank you letters donor engagement FundRaiser Basic advanced tab user interface major donors personalizing letters charity golf tournaments planning FundRaiser Hosted Facebook donor prospects increasing giving amounts tax summary letters salutation donor contact information Company culture donor preferences security giving history letter donation history understanding giving trends announcements GivingTuesday donor profile features training tip online donations planned giving New Year repeat donors ticketsales foundations communications holiday letters membership benefits gift notes field event management #GivingTuesday development director in honor of donations corporate sponsors donor source technical support tribute gifts online donations gift entry donor slip product news Snow Birds Cloud correspondance Crowdfunding Campaign volunteers Volunteer module donor retention campaign Resiliency spreadsheets appeal campaign management new version large donations role of nonprofits GoFundMe project reports animal rescue fundraising new donors ticket sales mission driven alumni brick campaign holiday giving how-to videos membersip benefits prospects flash sales email mailing budget lapsed donor auction donor retention rate disaster relief relationship tracking Personalizing new nonprofit building donor relationships customer service look and feel new leadership LYBUNTS membership programs donor attrition Donor Portal End of Year Letters monthly giving major gift prospects Groupings Thank You NCOA processing moves management banquet Reporting to IRS board members merge notes government grants fundraising letters pictures on site training volunteering donor advised funds user spotlights custom page legacy giving donor Importing Data gift acceptance policy social media backing up data word processor motivation code Facebook campaign annual campaign phoning donors capital campaign tech tip arts importing csv updates annual maintenance plan targeted mailings mode code holiday training Excel overview passwords publicity materials Alternative Addresses add ons upgrading donors letter templates recurring gifts Task List appeal letters ROI community arts nonprofits correspondence Congratulations data analysis memorial giving happiness premiums PayPal how to handle auction gifts segmenting donors change of address updating case study

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
  Monday-Friday
      8:30AM-5:30PM CST

Customer Portal Login Form

   

The customer portal is unavailable. If you need support please reach out to support@fundraisersoftware.com Thank you.

 
  User Name:
  Password:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password