FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.
Print

Simple segmenting for your newsletter

Program News
5097 Hits

Yesterday, I heard a great simple idea on how to target newsletters to different segments of your mailing list. If you are sending out an email newsletter to your donors, you can easily customize that content to your donors' specific interests with a little reformatting.You are probably already including a variety of articles in order to appeal to a variety of interests among your donors. So, to help them connect to the specific content that interests them:

  • First, create segments of your mailing list. You can use data in FundRaiser to do this, such as what motivated the donor to donate; are they volunteering at your organization; have they attended events; or similar data that helps you understand what your donor might want to hear about your organization.
  • Then, when you are ready to send your email newsletter, simply make one copy of it for each segment that you have defined. Now, move the article that is of most interest to a specific segment to the top of the newsletter. Voila, send the appropriately formatted newsletter to each segment, and watch to see if your response increases.
Thanks to Heidi Tobias at Constant Contact for sharing this idea.

 

Tweet
See you at National Religious Broadcasters Confer...
How are the tax summary letters going?

About the author

Sasha Daucus

Sasha Daucus

Subscribe to updates from author Unsubscribe to updates from author View author's profile More posts from author
Sasha Daucus enjoys helping nonprofit organizations make connections between their specific fundraising activities and how FundRaiser Software can help. She's social media director. "I believe that working in a great working environment helping organizations who want to create a better world is a wonderful gift. One of the things I enjoy most about my job is looking at the posts on facebook made by our customers. On any given day, I'll see people putting their hearts into all the issues close to my heart and doing it with great creativity and committment. It makes me feel good about whatever it is that I have before me on the task list."
Author's recent posts
Wait a minute, while we are rendering the calendar
personalizing letters Company culture social media holiday letters endowment campaign donor advised funds annual maintenance plan membership programs campaign donor engagement welcome packet backing up data monthly giving donor retention rate motivation code donor targeting segmenting donors PayPal Donor Portal how to handle auction gifts fundraising letters training on site training planning In-Kind gifts auction Crowdfunding Campaign grassroots campaign prospects legacy giving Constant Contact look and feel government grants premiums SYBUNTS Codes reports spare fields advanced tab charity golf tournaments recurring gifts texting donors solicitors planned giving Alternative Addresses Reporting to IRS FundRaiser Spark ROI foundations role of nonprofits FundRaiser Basic new donors End of Year Letters donor prospects user spotlights campaign management community supported gardens ticket sales donor contact information major donors Facebook data analysis how-to videos lapsed donor direct mail upgrading donors targeted mailings donor slip donor relations new features banquet the Ask building donor relationships GivingTuesday National Change of Address arts user interface updates letter donation history Groupings passwords holiday motivation phoning donors #GivingTuesday correspondance mailing gift notes field password protection budget donor loyalty FundRaiser Hosted donor attrition gift entry new version board members Volunteer module online donations Thank You tech tip change of address updating nonprofit fundraising correspondence New Year event management merge fields giving history new nonprofit Snow Birds in honor of donations Facebook campaign new leadership repeat donors community arts nonprofits community broadcasting Personalizing customer portal membersip benefits NCOA processing capital campaign volunteering spreadsheets entering auction gifts tribute gifts thank you letters large donations fundraising donor recognition giving levels membership benefits appeal letters transparency anonymous donors mode code communications support operating systems animal rescue increasing giving amounts flash sales vacation Tickles brick campaign importing csv donor source data conversion overview online donations technical support volunteers donor merge notes pledges donor profile LYBUNTS alumni gift acceptance policy Congratulations happiness GoFundMe project moves management add ons Task List mission driven relationship tracking announcements raffle memorial giving features publicity materials holiday giving general email disaster relief grants upgrade security letter templates small donations salutation training tip corporate sponsors donor preferences operational costs custom page donor retention development director donor attrition rate appeal follow up case study product news word processor Importing Data Network for Good office ticketsales annual campaign data entry Reminders Excel Thanksgiving Resiliency customer service adding personal notes to letters Cloud understanding giving trends accounting software tax summary letters pictures major gift prospects

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
  Monday-Friday
      8:30AM-5:30PM CST

Customer Portal Login Form

   

The customer portal is unavailable. If you need support please reach out to support@fundraisersoftware.com Thank you.

 
  User Name:
  Password:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password