FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Ways To Keep In Touch With Your Donors


In previous blogs we’ve spoken about reaching out to donors and how many times and how often you should contact them. However, it’s important to think about ways to keep in touch. With so many communications options available to your organization, start thinking about moving beyond mailed letters or even emails into different ways to reach out.

One of the important things to keep in mind is that with today’s busy lifestyles, it’s vital to meet your donors where they are. This may mean moving to virtual communication or even using letters (or cards/postcards) sent through the mail for a special touch. Though social media outreach can have pitfalls and requires tending, it is a viable way to communicate with potential donors as well as your existing ones and with the ability for people to share your posts, they can go quickly viral and bring new people to your cause as well.

Let’s just take a look at the various ways that there are to reach out to donors.

Physical letters and newsletters

Letters and newsletters sent through the mail have the benefit of being seen, where emails can go astray as mail clients filter them. However, paper, envelopes and postage all cost money and the return on your investment may be difficult to gauge.

Email letters and newsletters

It’s cheaper to send email; however, it’s also easier for emails to be labeled as spam or promotional emails by mail clients and not be seen. In addition, it may be easier for people to ignore emails since they’re not a tangible thing. Organizations can see real results from sending emails and they are cost effective.

Social Media

The real downside to social media is that depending on the platform your organization’s messages are seen by whoever the platform wants them to be seen by. For example, if your organization has 10,000 or even 100,000 followers, only a fraction of those will actually see the message in their newsfeed. The flipside to this is that if you have people following your organization who are passionate about your purpose, they can share your message to their followers, which will boost your organization’s reach far beyond what you could do with a letter.

SMS or Text Messages

Finally, you can reach out to your donors through SMS or Text messages. While it’s important, just like other forms of digital communication, to obtain your donors’ and/or prospects’ permission, this can be a vital way to inform them of urgent fundraising needs.

When you vary the ways you reach out to donors, you’ll have a better chance at catching them when they are available to see and respond to your message. This will bring a better response and hopefully allow you to engage your donors more often and more consistently.

If you'd like more help on creating and sending correspondence, we welcome you to contact FundRaiser Technical Support at This email address is being protected from spambots. You need JavaScript enabled to view it. or 800-543-4131 or register for our Word Processing/Mail Merge class.

We've Updated Our Training Schedule
Managing Tribute Gifts in FundRaiser Software, par...

Related Posts

Wait a minute, while we are rendering the calendar
office capital campaign donor attrition rate membership programs letter templates community arts nonprofits change of address updating disaster relief merge fields Resiliency donor retention rate Thanksgiving charity golf tournaments major gift prospects donor preferences small donations role of nonprofits new nonprofit online donations donor contact information personalizing letters Reporting to IRS training data conversion segmenting donors the Ask mailing Network for Good backing up data gift notes field prospects mode code legacy giving building donor relationships raffle community supported gardens memorial giving increasing giving amounts premiums new features tax summary letters upgrade annual campaign budget Donor Portal motivation giving levels how-to videos advanced tab FundRaiser Basic correspondance understanding giving trends fundraising donor attrition product news Snow Birds adding personal notes to letters operational costs technical support campaign management case study major donors ROI importing csv Groupings donor profile donor new version customer portal appeal Constant Contact New Year ticket sales in honor of donations upgrading donors Reminders accounting software monthly giving moves management large donations thank you letters operating systems Crowdfunding Campaign donor slip data entry Excel new donors recurring gifts planned giving corporate sponsors on site training phoning donors spare fields development director donor advised funds Facebook membersip benefits #GivingTuesday gift acceptance policy foundations Alternative Addresses letter follow up appeal letters anonymous donors donor loyalty GoFundMe project gift entry announcements social media add ons board members alumni tribute gifts FundRaiser Hosted donor recognition direct mail annual maintenance plan salutation custom page mission driven features animal rescue password protection data analysis pledges training tip campaign donor targeting giving history publicity materials Cloud SYBUNTS arts nonprofit fundraising grassroots campaign auction volunteering Codes PayPal motivation code GivingTuesday targeted mailings solicitors Facebook campaign End of Year Letters look and feel LYBUNTS pictures overview new leadership transparency Company culture donor source volunteers relationship tracking how to handle auction gifts updates Task List Importing Data community broadcasting repeat donors Personalizing reports banquet security online donations user interface planning happiness correspondence government grants word processor Thank You holiday giving general spreadsheets entering auction gifts donation history texting donors holiday ticketsales FundRaiser Spark endowment campaign vacation welcome packet Volunteer module NCOA processing user spotlights event management Tickles communications fundraising letters Congratulations customer service merge notes lapsed donor holiday letters National Change of Address grants flash sales In-Kind gifts brick campaign support tech tip membership benefits

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password