When creating your thank you letters, telling your donors about your mission helps to convey the appreciation you have for their gift, as well as the good work their gift will do. Showing them with a picture or two will provide a powerful reminder of the transformative nature of your organization’s work.
When including a picture in your correspondence, you want to choose one that conveys your mission and the work you do. Too many pictures will clutter the letter. A single picture in a thank you letter will provide a visual reminder to your donor and help them see that their donation has gone toward a good cause. I’ve seen this work very well in animal rescue or children’s organizations, where the picture completes a very personal thank you. For example, a picture of a cat and a message that, “Fluffy thanks you for your donation to keep her purring with good food and care.” will help bring home the thought that the donation went directly toward the organization’s mission.
You can add images within FundRaiser’s Word Processor. To do so, go to the Insert menu and choose Graphic File. This will bring up options for inserting the picture, positioning and aligning it. Once the picture is in the Word Processor, you can click on it to change the size and even drag the picture to another location in the letter if you feel it will fit better there.
They say a picture is worth 1000 words. To your donors, a picture might be worth even more.