FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

The Value of a Salutation


As many of the letters being sent transition from paper to digital and even email is being replaced by text messages and push notifications on apps, it’s important to think about whether we still have a place for formal salutations. While politeness and courtesy will never go out of style, too often when we call someone Mr. or Ms., such titles are eschewed for the person’s first name. When appealing to donors, what salutation should you use?

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Creating Value with Non-Ask Events


Most of the time organizations offer donors reciprocated value. They send thank you notes in response to donations, preprinted labels in the hopes of receiving a donation, tickets when purchased, or other tangible things received either in response to or in anticipation of a donation. This isn’t bad, but it’s very reactive. It assumes the organization has a quid pro quo relationship with its donors.

To start thinking proactively, it’s important to work on non-reciprocated value. This is something that you can offer to your donors for free without asking for a donation or any other consideration. When it holds real value for them, it becomes memorable.

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The Who, What, and When of Tax Summary Letters

The Who, What, and When of Tax Summary Letters

What is an End of Year letter? Usually it is one of two things:

a letter which contains a summary of all donations that a donor has made to your organization in the past year. This is sent in January, to help donors with their appeal letter which is sent in November and December to solicit donations.

This article will go more in depth about tax summary letters. You might be surprised at the return you get from this simple and helpful correspondence.

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