FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

The Value of a Salutation

blogheader_0723

As many of the letters being sent transition from paper to digital and even email is being replaced by text messages and push notifications on apps, it’s important to think about whether we still have a place for formal salutations. While politeness and courtesy will never go out of style, too often when we call someone Mr. or Ms., such titles are eschewed for the person’s first name. When appealing to donors, what salutation should you use?

For the most part, the salutation should match the tone of your event or your appeal. This means that for a more formal event such as an Oscars party or black tie gala, you’ll wish to use a formal salutation. By doing so, you’ll set the tone for the letter and the level of the appeal that you’re hoping to reach. An informal event like a family picnic or day at a local ballpark can have an informal salutation. You’ll be attending a local baseball game with “John and Lisa” supporting your event rather than “Mr. and Mrs. Smith”. It simply fits better.

Whenever you’re in doubt, there’s never anything wrong with going formal. There may be individuals supporting your organization, perhaps major donors, who prefer to be addressed by their formal salutations. This can be set on an organizational level or by choosing a preferred salutation for each individual donor.

The salutation is an often overlooked part of the appeals process, and yet it can set expectations for your donors as well as create the right tone. Hopefully that will translate into donations in line with your organization’s needs.

To learn more about how FundRaiser can help you choose the right salutation and craft appeal letters register for a tour or if you are already a FundRaiser user, contact FundRaiser Technical Support at Support@FundRaiserSoftware.com or 800-543-4131.

Track Thank You Letter Effectiveness
What are "DAFS"?

Related Posts

Wait a minute, while we are rendering the calendar
ROI government grants development director membership benefits understanding giving trends Cloud Reporting to IRS new features raffle Codes entering auction gifts planned giving Personalizing mission driven ticket sales donor relations arts upgrading donors Importing Data appeal LYBUNTS password protection FundRaiser Spark End of Year Letters holiday giving in honor of donations gift entry phoning donors SYBUNTS Volunteer module operational costs user interface holiday new leadership fundraising new nonprofit how to handle auction gifts letter look and feel GoFundMe project Task List donor targeting planning Facebook Crowdfunding Campaign donor donor attrition rate pictures accounting software donor profile In-Kind gifts salutation personalizing letters holiday letters community arts nonprofits direct mail technical support announcements training tip foundations tribute gifts pledges role of nonprofits animal rescue change of address updating donor contact information segmenting donors flash sales tech tip relationship tracking capital campaign publicity materials Facebook campaign user spotlights online donations community supported gardens communications FundRaiser Hosted follow up the Ask Reminders updates National Change of Address premiums disaster relief case study giving history transparency letter templates new donors #GivingTuesday volunteers email endowment campaign on site training customer portal building donor relationships recurring gifts mode code donor retention rate grants customer service welcome packet anonymous donors Snow Birds brick campaign importing csv Thank You memorial giving moves management prospects data entry annual maintenance plan board members GivingTuesday add ons Network for Good features support Constant Contact training nonprofit fundraising PayPal office overview budget appeal letters donor attrition increasing giving amounts monthly giving word processor Groupings small donations gift acceptance policy annual campaign giving levels donor slip donor source major gift prospects custom page general data analysis event management lapsed donor donor preferences charity golf tournaments repeat donors data conversion fundraising letters donor loyalty New Year gift notes field Excel Alternative Addresses new version Company culture donor recognition online donations correspondence social media reports backing up data spare fields solicitors thank you letters FundRaiser Basic donation history community broadcasting banquet membersip benefits targeted mailings security donor advised funds Resiliency large donations advanced tab grassroots campaign merge fields Thanksgiving Donor Portal mailing membership programs corporate sponsors product news ticketsales tax summary letters merge notes spreadsheets motivation code vacation Congratulations how-to videos NCOA processing auction texting donors upgrade campaign management happiness adding personal notes to letters volunteering correspondance motivation campaign alumni Tickles operating systems legacy giving major donors

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
  Monday-Friday
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:
Password:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password