FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

3 Tips for Appeal Letters


We’re into the end of the year giving season when many organizations are sending out appeal letters. This is a busy time for many nonprofits between Thanksgiving, Giving Tuesday, and then Christmas and last minute donations before the New Year rolls around. Yet, it’s important to give as much thought, if not more, to the appeal letters you send during this time of year. Your donors will most likely receive more of them and each one has to stand out.

Here are three tips to get you started.

Don’t be afraid to segment your appeal letters. With the year almost over, it’s a great time to dive into your donors and find out who gave this year for the first time, who hasn’t given yet this year, and who may be a major donor. Target your appeal letters for the different segments in your donor list and see if you can’t prompt them to give more and more often.

Be personal without the guilt. As you segment your letters, look at ways to personalize it for your donors. For example, small dollar donors who may only give $10 or $20 a year, let them know what their money does and how they can help within your organization. If someone made a major gift, or you pooled several major gifts together for a project, let those donors know. Everyone can help and every donation count. You know that, but sometimes your donors may feel as if what they do isn’t “big enough” to matter.

Stand out by bypassing clichés. During this time of year your donors will most likely see many “thankful for you” appeal letters and emails. Try gratitude/grateful for you instead. Or perhaps, “you are gifts to our organization” instead of “give us gifts”. Stay true to the holiday season, but mix it up a bit to stand out from the crowd.

You know your donors best, but these three tips can help you make the most of this appeal letter season.

To learn more about FundRaiser and its features register for a tour or if you are already a FundRaiser user and would like to register for a class, contact This email address is being protected from spambots. You need JavaScript enabled to view it. or call Support at 800-543-4131.

What is NCOA processing?
Carrying the Lessons Forward

Related Posts

Wait a minute, while we are rendering the calendar
mode code spreadsheets brick campaign prospects thank you letters Congratulations GoFundMe project community arts nonprofits Donor Portal nonprofit fundraising Codes corporate sponsors gift notes field membersip benefits banquet happiness password protection how to handle auction gifts holiday giving legacy giving Tickles relationship tracking technical support anonymous donors New Year adding personal notes to letters memorial giving Facebook operating systems Facebook campaign FundRaiser Basic upgrade welcome packet Reporting to IRS donor prospects increasing giving amounts donor engagement alumni repeat donors NCOA processing email appeal updates giving levels donor targeting spare fields segmenting donors donor preferences follow up LYBUNTS pledges major donors donation history membership programs add ons #GivingTuesday arts merge notes recurring gifts fundraising Resiliency Excel Company culture tribute gifts new leadership GivingTuesday office how-to videos End of Year Letters Task List vacation merge fields phoning donors training Volunteer module donor relations holiday letters planning data analysis motivation code event management case study lapsed donor donor profile grants annual campaign targeted mailings board members features upgrading donors gift entry social media donor contact information donor pictures SYBUNTS passwords transparency new version volunteers annual maintenance plan solicitors building donor relationships motivation understanding giving trends large donations importing csv gift acceptance policy FundRaiser Spark premiums data conversion on site training Cloud Crowdfunding Campaign security tech tip new donors new features Alternative Addresses Snow Birds animal rescue product news online donations auction advanced tab Personalizing salutation new nonprofit endowment campaign planned giving FundRaiser Hosted ROI community broadcasting monthly giving Groupings tax summary letters development director donor attrition disaster relief ticketsales campaign in honor of donations user interface Importing Data entering auction gifts custom page Thank You major gift prospects budget donor recognition support ticket sales personalizing letters National Change of Address charity golf tournaments volunteering PayPal letter change of address updating donor advised funds moves management communications fundraising letters mailing donor retention mission driven user spotlights giving history Network for Good holiday look and feel training tip publicity materials capital campaign appeal letters texting donors Reminders accounting software role of nonprofits In-Kind gifts letter templates grassroots campaign flash sales campaign management correspondance announcements donor retention rate word processor donor attrition rate government grants customer portal online donations overview correspondence the Ask general raffle foundations Thanksgiving operational costs community supported gardens reports donor slip donor loyalty customer service Constant Contact small donations data entry donor source direct mail backing up data membership benefits

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password