FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

3 Ways To Target Your Giving Tuesday Donors

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As we draw closer to Giving Tuesday, you may be thinking about how to make highly targeted appeals to your donors based on information like their giving history or other factors. Luckily, FundRaiser software makes it easy for you to select groups of donors and then send them correspondence based on your selections. Let’s look at three different ways you can target your Giving Tuesday prospective donors.

Based on past giving

A motivation code tracks what motivated your donors to give a specific gift. This could be an appeal letter, a campaign, an event, or the fact that they gave to Giving Tuesday last year. Perhaps you want to reach out to donors who haven’t yet given this year or ones who have lapsed. Use your criteria to target your communication directly to these donors.

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How FundRaiser Helps You Track Awareness Day FundRaising

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Nearly every day on the calendar, and certainly every month, has an Awareness Day attached to it. For example, did you know that not only is May Zombie Awareness month, but also Fibromyalgia and CF/ME Awareness month? Depending on the work your nonprofit does, awareness days, such as those related to families, children, or certain illnesses, can be excellent fundraising opportunities.

Not only is it important for organizations to use awareness days in their fundraising, but also to be able to track where those donors and gifts come from. FundRaiser Software will allow you to do so.

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SYBUNTS new leadership legacy giving understanding giving trends foundations Constant Contact motivation code social media look and feel data analysis correspondence data conversion Codes updates letter Excel corporate sponsors grassroots campaign announcements donor preferences mission driven repeat donors GivingTuesday giving history NCOA processing donor attrition membership programs new version campaign community arts nonprofits moves management Facebook campaign fundraising Task List merge notes direct mail Importing Data letter templates prospects volunteering how-to videos annual campaign budget annual maintenance plan End of Year Letters gift entry accounting software word processor National Change of Address backing up data donor advised funds general flash sales happiness the Ask support large donations gift acceptance policy new donors disaster relief new nonprofit thank you letters Thank You mode code charity golf tournaments upgrade gift notes field targeted mailings pledges appeal donor relations segmenting donors overview Personalizing how to handle auction gifts lapsed donor nonprofit fundraising ticket sales government grants mailing training pictures donor engagement PayPal donation history online donations GoFundMe project New Year holiday letters building donor relationships role of nonprofits in honor of donations membership benefits upgrading donors texting donors online donations donor contact information case study Company culture board members animal rescue brick campaign Volunteer module holiday giving Crowdfunding Campaign advanced tab Thanksgiving planned giving event management transparency auction major donors Alternative Addresses Congratulations recurring gifts entering auction gifts salutation passwords merge fields Reporting to IRS relationship tracking new features donor retention Facebook communications donor recognition community supported gardens Network for Good membersip benefits Donor Portal phoning donors donor retention rate fundraising letters customer service capital campaign motivation FundRaiser Hosted Resiliency tech tip campaign management email correspondance volunteers Tickles planning customer portal development director custom page user spotlights donor source operating systems arts donor attrition rate donor profile In-Kind gifts on site training community broadcasting office donor prospects security FundRaiser Spark Groupings grants vacation operational costs donor targeting user interface alumni small donations spreadsheets endowment campaign add ons reports password protection increasing giving amounts tribute gifts product news publicity materials features technical support donor slip follow up Cloud appeal letters monthly giving Reminders change of address updating holiday FundRaiser Basic premiums personalizing letters donor loyalty memorial giving training tip spare fields tax summary letters welcome packet #GivingTuesday banquet solicitors ticketsales adding personal notes to letters LYBUNTS raffle donor giving levels major gift prospects Snow Birds importing csv data entry ROI anonymous donors

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