FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

3 Ways To Target Your Giving Tuesday Donors


As we draw closer to Giving Tuesday, you may be thinking about how to make highly targeted appeals to your donors based on information like their giving history or other factors. Luckily, FundRaiser software makes it easy for you to select groups of donors and then send them correspondence based on your selections. Let’s look at three different ways you can target your Giving Tuesday prospective donors.

Based on past giving

A motivation code tracks what motivated your donors to give a specific gift. This could be an appeal letter, a campaign, an event, or the fact that they gave to Giving Tuesday last year. Perhaps you want to reach out to donors who haven’t yet given this year or ones who have lapsed. Use your criteria to target your communication directly to these donors.

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How FundRaiser Helps You Track Awareness Day FundRaising


Nearly every day on the calendar, and certainly every month, has an Awareness Day attached to it. For example, did you know that not only is May Zombie Awareness month, but also Fibromyalgia and CF/ME Awareness month? Depending on the work your nonprofit does, awareness days, such as those related to families, children, or certain illnesses, can be excellent fundraising opportunities.

Not only is it important for organizations to use awareness days in their fundraising, but also to be able to track where those donors and gifts come from. FundRaiser Software will allow you to do so.

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user interface major gift prospects support community broadcasting charity golf tournaments donor loyalty gift entry customer portal banquet corporate sponsors holiday giving donor profile increasing giving amounts donor attrition rate word processor donor contact information donor slip volunteering #GivingTuesday thank you letters spreadsheets auction New Year data analysis development director operating systems capital campaign National Change of Address Company culture tribute gifts spare fields donor relations Resiliency password protection FundRaiser Hosted moves management raffle government grants entering auction gifts arts email flash sales budget Thanksgiving appeal large donations custom page lapsed donor donor advised funds pictures repeat donors new version brick campaign gift acceptance policy mailing SYBUNTS office new features planning appeal letters phoning donors welcome packet Facebook campaign grassroots campaign alumni animal rescue Reporting to IRS FundRaiser Basic small donations segmenting donors letter templates tax summary letters GoFundMe project correspondance add ons planned giving Congratulations understanding giving trends tech tip how to handle auction gifts general the Ask customer service ticket sales user spotlights anonymous donors disaster relief recurring gifts motivation code pledges updates look and feel technical support holiday fundraising letters importing csv LYBUNTS Constant Contact FundRaiser Spark adding personal notes to letters Groupings premiums how-to videos PayPal texting donors community arts nonprofits annual campaign Tickles nonprofit fundraising solicitors accounting software Network for Good correspondence case study grants happiness gift notes field major donors mode code donor recognition giving levels role of nonprofits Reminders Codes prospects membership programs holiday letters membersip benefits foundations membership benefits upgrade community supported gardens NCOA processing fundraising donor prospects operational costs donor preferences monthly giving training donor retention Alternative Addresses features overview Facebook motivation announcements End of Year Letters follow up passwords volunteers GivingTuesday publicity materials building donor relationships advanced tab board members new leadership donor attrition social media donation history relationship tracking vacation event management ROI communications annual maintenance plan change of address updating online donations merge fields letter personalizing letters Volunteer module in honor of donations targeted mailings donor retention rate donor engagement donor Cloud Personalizing donor source Crowdfunding Campaign memorial giving In-Kind gifts direct mail transparency campaign management legacy giving reports Excel data conversion Thank You security giving history online donations campaign product news merge notes data entry ticketsales Donor Portal endowment campaign training tip Snow Birds mission driven new donors Task List donor targeting backing up data salutation Importing Data new nonprofit on site training upgrading donors

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