FundRaiser Blog

As we draw closer to Giving Tuesday, you may be thinking about how to make highly targeted appeals to your donors based on information like their giving history or other factors. Luckily, FundRaiser software makes it easy for you to select groups of donors and then send them correspondence based on your selections. Let’s look at three different ways you can target your Giving Tuesday prospective donors.

1. Based on past giving

A motivation code tracks what motivated your donors to give a specific gift. This could be an appeal letter, a campaign, an event, or the fact that they gave to Giving Tuesday last year. Perhaps you want to reach out to donors who haven’t yet given this year or ones who have lapsed. Use your criteria to target your communication directly to these donors.

Nearly every day on the calendar, and certainly every month, has an Awareness Day attached to it. For example, did you know that not only is May Zombie Awareness month, but also Fibromyalgia and CF/ME Awareness month? Depending on the work your nonprofit does, awareness days, such as those related to families, children, or certain illnesses, can be excellent fundraising opportunities.

Not only is it important for organizations to use awareness days in their fundraising, but also to be able to track where those donors and gifts come from. FundRaiser Software will allow you to do so.