FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

3 Ways To Target Your Giving Tuesday Donors

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As we draw closer to Giving Tuesday, you may be thinking about how to make highly targeted appeals to your donors based on information like their giving history or other factors. Luckily, FundRaiser software makes it easy for you to select groups of donors and then send them correspondence based on your selections. Let’s look at three different ways you can target your Giving Tuesday prospective donors.

Based on past giving

A motivation code tracks what motivated your donors to give a specific gift. This could be an appeal letter, a campaign, an event, or the fact that they gave to Giving Tuesday last year. Perhaps you want to reach out to donors who haven’t yet given this year or ones who have lapsed. Use your criteria to target your communication directly to these donors.

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How FundRaiser Helps You Track Awareness Day FundRaising

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Nearly every day on the calendar, and certainly every month, has an Awareness Day attached to it. For example, did you know that not only is May Zombie Awareness month, but also Fibromyalgia and CF/ME Awareness month? Depending on the work your nonprofit does, awareness days, such as those related to families, children, or certain illnesses, can be excellent fundraising opportunities.

Not only is it important for organizations to use awareness days in their fundraising, but also to be able to track where those donors and gifts come from. FundRaiser Software will allow you to do so.

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upgrading donors banquet community broadcasting annual campaign Task List operational costs understanding giving trends donor preferences tribute gifts holiday letters training tip community supported gardens security capital campaign Volunteer module Facebook campaign customer service donor attrition rate annual maintenance plan change of address updating new donors Reminders pledges communications fundraising welcome packet solicitors add ons pictures gift notes field Thanksgiving advanced tab prospects small donations letter templates donor relations relationship tracking FundRaiser Hosted role of nonprofits donor Resiliency Groupings updates merge notes SYBUNTS new features personalizing letters texting donors giving levels entering auction gifts motivation code importing csv In-Kind gifts budget Cloud motivation community arts nonprofits office donor engagement Constant Contact nonprofit fundraising custom page support reports membersip benefits fundraising letters Congratulations on site training merge fields features new leadership Snow Birds building donor relationships social media donor contact information donor slip planning mission driven product news salutation data entry New Year gift acceptance policy gift entry donor attrition word processor GoFundMe project flash sales membership programs recurring gifts operating systems Excel donor loyalty password protection development director Crowdfunding Campaign FundRaiser Spark segmenting donors in honor of donations direct mail monthly giving holiday giving appeal data conversion foundations legacy giving anonymous donors donor retention rate Facebook Alternative Addresses Personalizing GivingTuesday donor recognition publicity materials End of Year Letters holiday National Change of Address major donors mailing tax summary letters ticket sales spreadsheets phoning donors letter moves management Network for Good donor retention giving history the Ask announcements Importing Data overview Thank You email corporate sponsors increasing giving amounts follow up #GivingTuesday FundRaiser Basic arts passwords case study transparency PayPal tech tip donor advised funds customer portal how-to videos campaign management grants data analysis premiums donation history ticketsales animal rescue memorial giving online donations look and feel membership benefits government grants donor profile adding personal notes to letters spare fields accounting software targeted mailings grassroots campaign large donations major gift prospects Donor Portal lapsed donor brick campaign upgrade ROI disaster relief vacation planned giving how to handle auction gifts technical support raffle Company culture repeat donors endowment campaign new version volunteers NCOA processing correspondance happiness donor source appeal letters online donations new nonprofit charity golf tournaments Tickles Codes general user spotlights board members donor prospects auction volunteering LYBUNTS donor targeting thank you letters backing up data correspondence alumni event management mode code user interface campaign training Reporting to IRS

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