FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

3 Ways To Target Your Giving Tuesday Donors


As we draw closer to Giving Tuesday, you may be thinking about how to make highly targeted appeals to your donors based on information like their giving history or other factors. Luckily, FundRaiser software makes it easy for you to select groups of donors and then send them correspondence based on your selections. Let’s look at three different ways you can target your Giving Tuesday prospective donors.

Based on past giving

A motivation code tracks what motivated your donors to give a specific gift. This could be an appeal letter, a campaign, an event, or the fact that they gave to Giving Tuesday last year. Perhaps you want to reach out to donors who haven’t yet given this year or ones who have lapsed. Use your criteria to target your communication directly to these donors.

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How FundRaiser Helps You Track Awareness Day FundRaising


Nearly every day on the calendar, and certainly every month, has an Awareness Day attached to it. For example, did you know that not only is May Zombie Awareness month, but also Fibromyalgia and CF/ME Awareness month? Depending on the work your nonprofit does, awareness days, such as those related to families, children, or certain illnesses, can be excellent fundraising opportunities.

Not only is it important for organizations to use awareness days in their fundraising, but also to be able to track where those donors and gifts come from. FundRaiser Software will allow you to do so.

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add ons overview FundRaiser Hosted community broadcasting budget membersip benefits raffle GivingTuesday on site training brick campaign user interface Reminders motivation code LYBUNTS happiness security donor attrition rate auction donation history pledges Volunteer module gift acceptance policy FundRaiser Spark salutation how-to videos motivation large donations Alternative Addresses new nonprofit the Ask support technical support recurring gifts major gift prospects Crowdfunding Campaign premiums word processor training vacation End of Year Letters importing csv office community supported gardens transparency Cloud Task List development director gift entry reports online donations mission driven data analysis features alumni merge notes In-Kind gifts planning personalizing letters foundations donor advised funds membership benefits donor contact information small donations new version membership programs upgrade accounting software backing up data fundraising letters board members fundraising correspondance grassroots campaign repeat donors Facebook campaign operational costs Tickles user spotlights data conversion training tip adding personal notes to letters Network for Good tax summary letters spreadsheets new features customer portal lapsed donor capital campaign disaster relief case study mode code volunteers social media ROI memorial giving ticketsales change of address updating new leadership texting donors Personalizing donor recognition monthly giving letter templates volunteering appeal letters welcome packet thank you letters donor slip Facebook Codes product news phoning donors National Change of Address banquet arts New Year PayPal Thanksgiving ticket sales corporate sponsors gift notes field tech tip communications community arts nonprofits custom page annual maintenance plan password protection grants Congratulations Reporting to IRS #GivingTuesday how to handle auction gifts government grants merge fields anonymous donors moves management Company culture donor profile nonprofit fundraising GoFundMe project announcements Excel entering auction gifts targeted mailings publicity materials operating systems NCOA processing Thank You online donations Resiliency pictures Constant Contact relationship tracking updates building donor relationships Donor Portal Groupings donor attrition advanced tab look and feel prospects flash sales spare fields donor retention rate correspondence Snow Birds tribute gifts donor targeting endowment campaign donor source donor understanding giving trends planned giving in honor of donations direct mail increasing giving amounts campaign management Importing Data segmenting donors annual campaign giving levels role of nonprofits animal rescue donor loyalty solicitors charity golf tournaments data entry FundRaiser Basic giving history legacy giving SYBUNTS upgrading donors new donors follow up major donors event management general donor preferences customer service

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