Nearly every day on the calendar, and certainly every month, has an Awareness Day attached to it. For example, did you know that not only is May Zombie Awareness month, but also Fibromyalgia and CF/ME Awareness month? Depending on the work your nonprofit does, awareness days, such as those related to families, children, or certain illnesses, can be excellent fundraising opportunities.
Not only is it important for organizations to use awareness days in their fundraising, but also to be able to track where those donors and gifts come from. FundRaiser Software will allow you to do so.
On the donor level, the donor source indicates where the donor came from. Therefore, if the donor contacts your organization because of the awareness day, using this as the source will track how effective your outreach is for this particular day or an event.
Gift motivation codes track what motivated the donor to give. Why did they give? Did they receive a mailing or participate in a walk or fun run? Using the awareness day or an event as your motivation code will allow your organization to track giving amounts.
In addition, we have other ways to code gifts and donors using some of our other fields, so you could even track which specific event or mailing, if your organization does multiple things for a specific awareness day, generated the gift.