FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

3 Ways To Target Your Giving Tuesday Donors

GivingTuesdayCodes

As we draw closer to Giving Tuesday, you may be thinking about how to make highly targeted appeals to your donors based on information like their giving history or other factors. Luckily, FundRaiser software makes it easy for you to select groups of donors and then send them correspondence based on your selections. Let’s look at three different ways you can target your Giving Tuesday prospective donors.

  1. Based on past giving

A motivation code tracks what motivated your donors to give a specific gift. This could be an appeal letter, a campaign, an event, or the fact that they gave to Giving Tuesday last year. Perhaps you want to reach out to donors who haven’t yet given this year or ones who have lapsed. Use your criteria to target your communication directly to these donors.

  1. Based on donor source

The donor source records how someone found your organization, the “how did you hear about us question?” you often see on websites or questionnaires. If a donor first arrived at your organization through Giving Tuesday outreach, you may find using donor source code to be a good way to target these individuals to give again this year.

  1. Based on communication preference

Giving Tuesday is powered in large part due to social media. Targeting your donors or prospective donors who have an email address listed, or who prefer to receive correspondence through email will allow you to access the individuals who may be more tuned into social media and who will be more willing to take action online.

While these three ways aren’t the only ways to target donors, they certainly can get you started when you’re thinking about a Giving Tuesday campaign. It’s not too late to start, and even if you’re thinking about putting together a small campaign targeting your potential donors will help make it a success.

If you'd like more help on selecting donors from FundRaiser who have connected you on previous #GivingTuesday, we welcome you to contact FundRaiser Technical Support at This email address is being protected from spambots. You need JavaScript enabled to view it. or 800-543-4131

Making the Most of Donor Preferences
Meta Peace Team Comes Back For Great Support

Related Posts

Wait a minute, while we are rendering the calendar
donation history social media correspondance overview user spotlights donor slip Donor Portal word processor general memorial giving importing csv understanding giving trends role of nonprofits SYBUNTS upgrade case study upgrading donors spreadsheets volunteers raffle brick campaign membership benefits Facebook spare fields user interface online donations data analysis donor retention backing up data pledges new donors customer portal volunteering FundRaiser Hosted texting donors legacy giving disaster relief Company culture operating systems donor prospects thank you letters campaign management community arts nonprofits donor retention rate gift entry mode code grants Thanksgiving motivation code corporate sponsors Groupings merge fields merge notes salutation fundraising large donations grassroots campaign direct mail personalizing letters phoning donors #GivingTuesday giving history campaign anonymous donors Facebook campaign Task List Congratulations online donations PayPal operational costs adding personal notes to letters development director ROI customer service major gift prospects premiums tech tip fundraising letters animal rescue new features donor engagement Alternative Addresses increasing giving amounts new nonprofit lapsed donor prospects accounting software foundations support Codes planned giving flash sales capital campaign charity golf tournaments donor source recurring gifts data entry letter templates Cloud reports Volunteer module Reminders advanced tab donor attrition Constant Contact donor preferences National Change of Address membersip benefits transparency nonprofit fundraising Reporting to IRS donor solicitors communications annual maintenance plan GoFundMe project Thank You donor attrition rate training board members gift notes field appeal tax summary letters password protection Snow Birds ticketsales tribute gifts add ons welcome packet planning technical support features donor targeting change of address updating small donations entering auction gifts how to handle auction gifts holiday announcements mission driven passwords correspondence Excel Network for Good giving levels event management In-Kind gifts happiness mailing data conversion holiday giving vacation donor relations Resiliency motivation monthly giving arts donor recognition repeat donors Tickles on site training endowment campaign LYBUNTS relationship tracking Crowdfunding Campaign email community supported gardens New Year donor loyalty government grants the Ask letter annual campaign look and feel donor advised funds custom page Importing Data building donor relationships how-to videos gift acceptance policy banquet FundRaiser Spark donor profile segmenting donors product news updates community broadcasting holiday letters major donors auction End of Year Letters appeal letters NCOA processing pictures moves management Personalizing follow up new version targeted mailings membership programs GivingTuesday training tip ticket sales budget security new leadership publicity materials in honor of donations office donor contact information FundRaiser Basic alumni

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
  Monday-Friday
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:
Password:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password