As we draw closer to Giving Tuesday, you may be thinking about how to make highly targeted appeals to your donors based on information like their giving history or other factors. Luckily, FundRaiser software makes it easy for you to select groups of donors and then send them correspondence based on your selections. Let’s look at three different ways you can target your Giving Tuesday prospective donors.
- Based on past giving
A motivation code tracks what motivated your donors to give a specific gift. This could be an appeal letter, a campaign, an event, or the fact that they gave to Giving Tuesday last year. Perhaps you want to reach out to donors who haven’t yet given this year or ones who have lapsed. Use your criteria to target your communication directly to these donors.
- Based on donor source
The donor source records how someone found your organization, the “how did you hear about us question?” you often see on websites or questionnaires. If a donor first arrived at your organization through Giving Tuesday outreach, you may find using donor source code to be a good way to target these individuals to give again this year.
- Based on communication preference
Giving Tuesday is powered in large part due to social media. Targeting your donors or prospective donors who have an email address listed, or who prefer to receive correspondence through email will allow you to access the individuals who may be more tuned into social media and who will be more willing to take action online.
While these three ways aren’t the only ways to target donors, they certainly can get you started when you’re thinking about a Giving Tuesday campaign. It’s not too late to start, and even if you’re thinking about putting together a small campaign targeting your potential donors will help make it a success.