FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

3 Ways To Target Your Giving Tuesday Donors

GivingTuesdayCodes

As we draw closer to Giving Tuesday, you may be thinking about how to make highly targeted appeals to your donors based on information like their giving history or other factors. Luckily, FundRaiser software makes it easy for you to select groups of donors and then send them correspondence based on your selections. Let’s look at three different ways you can target your Giving Tuesday prospective donors.

  1. Based on past giving

A motivation code tracks what motivated your donors to give a specific gift. This could be an appeal letter, a campaign, an event, or the fact that they gave to Giving Tuesday last year. Perhaps you want to reach out to donors who haven’t yet given this year or ones who have lapsed. Use your criteria to target your communication directly to these donors.

  1. Based on donor source

The donor source records how someone found your organization, the “how did you hear about us question?” you often see on websites or questionnaires. If a donor first arrived at your organization through Giving Tuesday outreach, you may find using donor source code to be a good way to target these individuals to give again this year.

  1. Based on communication preference

Giving Tuesday is powered in large part due to social media. Targeting your donors or prospective donors who have an email address listed, or who prefer to receive correspondence through email will allow you to access the individuals who may be more tuned into social media and who will be more willing to take action online.

While these three ways aren’t the only ways to target donors, they certainly can get you started when you’re thinking about a Giving Tuesday campaign. It’s not too late to start, and even if you’re thinking about putting together a small campaign targeting your potential donors will help make it a success.

If you'd like more help on selecting donors from FundRaiser who have connected you on previous #GivingTuesday, we welcome you to contact FundRaiser Technical Support at This email address is being protected from spambots. You need JavaScript enabled to view it. or 800-543-4131

Making the Most of Donor Preferences
Meta Peace Team Comes Back For Great Support

Related Posts

Wait a minute, while we are rendering the calendar
event management donor recognition pictures Thanksgiving new features custom page upgrading donors transparency correspondence repeat donors new version vacation donor prospects gift entry spare fields flash sales planning in honor of donations lapsed donor on site training relationship tracking tax summary letters spreadsheets legacy giving monthly giving membership programs security GivingTuesday announcements thank you letters appeal ticketsales PayPal how-to videos End of Year Letters ROI Task List Tickles letter overview community broadcasting tribute gifts Resiliency texting donors correspondance upgrade Alternative Addresses donor retention direct mail technical support user interface FundRaiser Spark case study endowment campaign giving levels donor advised funds holiday mailing annual maintenance plan how to handle auction gifts customer portal Crowdfunding Campaign data entry Codes donor slip Congratulations membersip benefits New Year understanding giving trends online donations Network for Good volunteers online donations banquet reports customer service nonprofit fundraising fundraising letters new donors brick campaign arts building donor relationships board members operational costs Volunteer module animal rescue donor loyalty Excel letter templates Reporting to IRS annual campaign donor attrition rate features campaign motivation code salutation giving history look and feel GoFundMe project follow up welcome packet planned giving major gift prospects updates NCOA processing moves management alumni prospects mission driven happiness anonymous donors National Change of Address LYBUNTS Donor Portal donor attrition Groupings gift notes field development director donor source targeted mailings auction membership benefits Thank You donation history memorial giving segmenting donors tech tip FundRaiser Basic recurring gifts motivation mode code new leadership fundraising adding personal notes to letters appeal letters major donors grassroots campaign the Ask increasing giving amounts data analysis Company culture add ons In-Kind gifts solicitors government grants general disaster relief campaign management charity golf tournaments grants Cloud personalizing letters office passwords Reminders foundations email social media donor contact information community arts nonprofits advanced tab Facebook campaign budget corporate sponsors Importing Data role of nonprofits donor donor relations holiday letters entering auction gifts merge fields password protection premiums product news FundRaiser Hosted accounting software support large donations Personalizing ticket sales volunteering donor retention rate #GivingTuesday donor profile Facebook data conversion raffle publicity materials new nonprofit merge notes operating systems donor preferences communications Constant Contact training Snow Birds SYBUNTS training tip phoning donors gift acceptance policy word processor donor targeting user spotlights importing csv pledges donor engagement community supported gardens capital campaign holiday giving change of address updating small donations backing up data

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
  Monday-Friday
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:
Password:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password