FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Small, Local Groups Struggling to Keep Donors

ArtsOr_20190521-232705_1

Dear Kim,

I work in an arts program that serves very poor public schools in a very poor state. Without us, 2nd -5th graders in public schools in our area would have NO arts program at all. We have no government funding and little foundation funding. We have built a base of donors and we squeeze every nickel. This year I am so discouraged by the number of donors who have said they are cutting back their giving so they can give to the ACLU or Planned Parenthood. For the record, I totally support those organizations and what they do, but how can I keep our donors? What we do is still important.

Continue reading
1516 Hits

Creating Value with Non-Ask Events

ask_events_header

Most of the time organizations offer donors reciprocated value. They send thank you notes in response to donations, preprinted labels in the hopes of receiving a donation, tickets when purchased, or other tangible things received either in response to or in anticipation of a donation. This isn’t bad, but it’s very reactive. It assumes the organization has a quid pro quo relationship with its donors.

To start thinking proactively, it’s important to work on non-reciprocated value. This is something that you can offer to your donors for free without asking for a donation or any other consideration. When it holds real value for them, it becomes memorable.

Continue reading
1480 Hits

Ways To Keep In Touch With Your Donors

50_header

In previous blogs we’ve spoken about reaching out to donors and how many times and how often you should contact them. However, it’s important to think about ways to keep in touch. With so many communications options available to your organization, start thinking about moving beyond mailed letters or even emails into different ways to reach out.

One of the important things to keep in mind is that with today’s busy lifestyles, it’s vital to meet your donors where they are. This may mean moving to virtual communication or even using letters (or cards/postcards) sent through the mail for a special touch. Though social media outreach can have pitfalls and requires tending, it is a viable way to communicate with potential donors as well as your existing ones and with the ability for people to share your posts, they can go quickly viral and bring new people to your cause as well.

Continue reading
1358 Hits

How Often Should You Communicate with Donors?

calendar-time

When your organization receives a gift, you send a thank you letter. Perhaps the donor has requested to be subscribed to your newsletter, which is sent maybe once a quarter. Other than that, do you reach out to your donors? Are you afraid you’re talking to them too much?

It’s a fine balance between too much outreach and not enough. On one hand, you don’t want your donors to forget about you, and it happens in even those with the best of intentions. People’s lives are busy. In the hustle and bustle of juggling jobs and family along with everything else, something as simple as sending a check slips through the cracks.

Continue reading
4423 Hits

Two Ways to Entice Lapsed Donors With Your Letters

lapsed-donor-letters

Now that the busy holiday giving season, as well as end of the year tax letters are completed, it’s time to look at ways to bring donors back who perhaps missed out on giving during the past year (or longer). Even if your organization doesn’t consider a donor lapsed until they haven’t given for a much longer time frame than 12 months, it doesn’t hurt to put some enticements into your letters to bring these donors back.

Once you’ve identified your lapsed donors, it’s time to contact them. A primary reason why organizations may not reach out to lapsed donors is an uncertainty about what to say. There are two things that you can do to help entice these donors to return to your organization.

Continue reading
3788 Hits

Looking Deeper Into the Donor Period Comparison Report

chartgrap_20190205-192630_1

The Donor Period Comparison Report (available on FundRaiser Select and Professional) provides a powerful way to receive an overview of your donors’ giving over several set time periods. From monthly to quarterly, semi-annually, or yearly, this report allows you to see a list of all your donors (or just a selection) and the totals of their giving for each period. In one glance you can chart trends, view donors who haven’t given and even see percentage and dollar amounts of the increase or decrease in giving.

Continue reading
1492 Hits

3 Ways To Target Your Giving Tuesday Donors

GivingTuesdayCodes

As we draw closer to Giving Tuesday, you may be thinking about how to make highly targeted appeals to your donors based on information like their giving history or other factors. Luckily, FundRaiser software makes it easy for you to select groups of donors and then send them correspondence based on your selections. Let’s look at three different ways you can target your Giving Tuesday prospective donors.

Based on past giving

A motivation code tracks what motivated your donors to give a specific gift. This could be an appeal letter, a campaign, an event, or the fact that they gave to Giving Tuesday last year. Perhaps you want to reach out to donors who haven’t yet given this year or ones who have lapsed. Use your criteria to target your communication directly to these donors.

Continue reading
1628 Hits
Wait a minute, while we are rendering the calendar
Reminders tribute gifts Importing Data how-to videos animal rescue mission driven fundraising letters donor prospects phoning donors technical support donor source adding personal notes to letters customer portal user interface major gift prospects campaign management thank you letters endowment campaign Alternative Addresses donor relations campaign look and feel training donor LYBUNTS online donations new features brick campaign spare fields prospects email ticket sales auction follow up End of Year Letters charity golf tournaments salutation Codes merge fields foundations holiday giving donor attrition rate word processor Facebook social media volunteers Thank You donor retention data conversion annual campaign Snow Birds Tickles event management Network for Good gift notes field motivation code repeat donors role of nonprofits direct mail general spreadsheets security membersip benefits the Ask arts PayPal how to handle auction gifts upgrade new version New Year annual maintenance plan premiums major donors updates FundRaiser Hosted #GivingTuesday budget announcements monthly giving corporate sponsors National Change of Address grassroots campaign product news flash sales banquet membership benefits development director Reporting to IRS holiday letters board members on site training vacation donor recognition donor advised funds new nonprofit importing csv GivingTuesday texting donors volunteering passwords Excel operating systems Facebook campaign Constant Contact letter segmenting donors publicity materials large donations community broadcasting GoFundMe project donor slip building donor relationships nonprofit fundraising Task List features custom page correspondance Groupings solicitors holiday new donors happiness ticketsales relationship tracking accounting software appeal communications small donations In-Kind gifts targeted mailings Personalizing Resiliency tech tip donor preferences memorial giving alumni capital campaign Cloud increasing giving amounts advanced tab planning donor engagement support lapsed donor recurring gifts Congratulations personalizing letters backing up data letter templates training tip add ons Donor Portal mode code donor retention rate grants community supported gardens planned giving mailing disaster relief FundRaiser Basic NCOA processing legacy giving welcome packet donor targeting donor attrition giving levels tax summary letters merge notes entering auction gifts data analysis appeal letters gift entry pictures office operational costs Thanksgiving overview donation history fundraising membership programs donor loyalty pledges moves management customer service change of address updating donor profile reports Crowdfunding Campaign FundRaiser Spark correspondence motivation ROI SYBUNTS transparency anonymous donors government grants understanding giving trends raffle gift acceptance policy data entry password protection Company culture giving history user spotlights new leadership upgrading donors donor contact information online donations Volunteer module community arts nonprofits case study in honor of donations

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
  Monday-Friday
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:
Password:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password