FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Creating Value with Non-Ask Events

ask_events_header

Most of the time organizations offer donors reciprocated value. They send thank you notes in response to donations, preprinted labels in the hopes of receiving a donation, tickets when purchased, or other tangible things received either in response to or in anticipation of a donation. This isn’t bad, but it’s very reactive. It assumes the organization has a quid pro quo relationship with its donors.

To start thinking proactively, it’s important to work on non-reciprocated value. This is something that you can offer to your donors for free without asking for a donation or any other consideration. When it holds real value for them, it becomes memorable.

There are two ways to think about non-reciprocated value. The first is to make it very personal, such as discovering two donors whose businesses complement each other and introducing them. While this is very small scale and can take a while to reach a large number of your donors, it’s also very effective at creating value without the “ask”.

The other way is to make it a more public event, but no less valuable. A free seminar or event with a well-known speaker from your area will be seen as a welcome offering and will help those in your area think about your organization in the future.

It may seem to be counter-intuitive to create events or value without the “ask”, since we’ve been conditioned to always include an appeal in correspondence; however, often the event without the “ask” will generate a powerful response.

Think about the ways in which you can begin to create value for your donors without including an appeal. This may be a new way to reach out to them, and in turn, help ensure that your organization is known for a place which creates value within the community.

To learn more about how FundRaiser can help you keep track of donor details that helps you connect with them in memorable ways, register for a tour or if you are already a FundRaiser user, contact FundRaiser Technical Support at Support@FundRaiserSoftware.com or 800-543-4131.

Spending Money To Raise Money
We've Updated Our Training Schedule

Related Posts

Wait a minute, while we are rendering the calendar
planned giving in honor of donations mailing major gift prospects Tickles Codes training memorial giving brick campaign new leadership giving history GoFundMe project updates letter templates donor contact information campaign management security Groupings thank you letters annual campaign small donations prospects understanding giving trends large donations recurring gifts corporate sponsors data entry Donor Portal on site training publicity materials correspondence spare fields grants Thanksgiving operational costs vacation gift notes field donor attrition rate donor customer portal donor recognition role of nonprofits personalizing letters NCOA processing reports lapsed donor salutation change of address updating texting donors follow up motivation SYBUNTS anonymous donors mode code LYBUNTS tech tip Crowdfunding Campaign gift acceptance policy arts customer service social media donor retention rate raffle premiums grassroots campaign overview direct mail communications Resiliency word processor donor loyalty importing csv new nonprofit foundations solicitors happiness data conversion case study entering auction gifts legacy giving relationship tracking letter pledges government grants donor advised funds mission driven annual maintenance plan planning announcements membership programs animal rescue pictures ticket sales charity golf tournaments transparency technical support ROI donation history fundraising Reporting to IRS phoning donors Personalizing FundRaiser Spark community arts nonprofits donor targeting features holiday new features online donations nonprofit fundraising Cloud advanced tab merge notes backing up data repeat donors volunteers Facebook Network for Good how-to videos volunteering holiday giving look and feel the Ask appeal letters Snow Birds Reminders training tip banquet data analysis donor preferences End of Year Letters general campaign add ons merge fields Alternative Addresses tax summary letters tribute gifts appeal community supported gardens correspondance holiday letters donor attrition donor source donor slip office product news donor profile event management monthly giving giving levels accounting software password protection motivation code increasing giving amounts Facebook campaign Constant Contact capital campaign spreadsheets moves management disaster relief upgrading donors #GivingTuesday welcome packet building donor relationships Excel National Change of Address PayPal GivingTuesday In-Kind gifts online donations upgrade budget board members alumni Company culture flash sales custom page new donors Congratulations how to handle auction gifts ticketsales community broadcasting endowment campaign development director Task List FundRaiser Hosted operating systems auction New Year targeted mailings segmenting donors Importing Data major donors Volunteer module FundRaiser Basic new version gift entry fundraising letters user spotlights adding personal notes to letters Thank You user interface membersip benefits membership benefits support

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
  Monday-Friday
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:
Password:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password