FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Creating Value with Non-Ask Events

ask_events_header

Most of the time organizations offer donors reciprocated value. They send thank you notes in response to donations, preprinted labels in the hopes of receiving a donation, tickets when purchased, or other tangible things received either in response to or in anticipation of a donation. This isn’t bad, but it’s very reactive. It assumes the organization has a quid pro quo relationship with its donors.

To start thinking proactively, it’s important to work on non-reciprocated value. This is something that you can offer to your donors for free without asking for a donation or any other consideration. When it holds real value for them, it becomes memorable.

There are two ways to think about non-reciprocated value. The first is to make it very personal, such as discovering two donors whose businesses complement each other and introducing them. While this is very small scale and can take a while to reach a large number of your donors, it’s also very effective at creating value without the “ask”.

The other way is to make it a more public event, but no less valuable. A free seminar or event with a well-known speaker from your area will be seen as a welcome offering and will help those in your area think about your organization in the future.

It may seem to be counter-intuitive to create events or value without the “ask”, since we’ve been conditioned to always include an appeal in correspondence; however, often the event without the “ask” will generate a powerful response.

Think about the ways in which you can begin to create value for your donors without including an appeal. This may be a new way to reach out to them, and in turn, help ensure that your organization is known for a place which creates value within the community.

To learn more about how FundRaiser can help you keep track of donor details that helps you connect with them in memorable ways, register for a tour or if you are already a FundRaiser user, contact FundRaiser Technical Support at Support@FundRaiserSoftware.com or 800-543-4131.

Spending Money To Raise Money
We've Updated Our Training Schedule

Related Posts

Wait a minute, while we are rendering the calendar
community broadcasting campaign management pictures planned giving giving history Facebook campaign disaster relief segmenting donors passwords arts animal rescue Groupings lapsed donor role of nonprofits features custom page data conversion holiday letters campaign upgrading donors community arts nonprofits board members donor retention rate in honor of donations memorial giving Company culture training tip email Constant Contact announcements Thanksgiving new donors entering auction gifts LYBUNTS support donor engagement appeal letters raffle donor preferences SYBUNTS new nonprofit PayPal vacation membership benefits anonymous donors correspondance how-to videos training donor loyalty data analysis user interface recurring gifts Donor Portal Congratulations Facebook communications understanding giving trends letter upgrade transparency In-Kind gifts technical support how to handle auction gifts motivation code donor advised funds gift entry general operational costs ticket sales community supported gardens new version annual maintenance plan flash sales Codes moves management capital campaign Importing Data mailing donor slip building donor relationships case study reports look and feel Excel ROI donor relations prospects Snow Birds auction repeat donors NCOA processing development director customer portal legacy giving donor recognition social media spare fields data entry Thank You monthly giving word processor operating systems fundraising letters add ons correspondence personalizing letters gift acceptance policy direct mail Network for Good GoFundMe project donor contact information salutation foundations grassroots campaign New Year tax summary letters Personalizing spreadsheets small donations mission driven alumni change of address updating planning FundRaiser Hosted End of Year Letters Cloud advanced tab event management Reporting to IRS brick campaign endowment campaign holiday Resiliency happiness tech tip major gift prospects fundraising new features #GivingTuesday thank you letters donor attrition solicitors Alternative Addresses tribute gifts charity golf tournaments Crowdfunding Campaign customer service donation history large donations online donations donor retention welcome packet donor targeting annual campaign Tickles texting donors security grants membersip benefits FundRaiser Spark overview budget volunteers follow up FundRaiser Basic National Change of Address accounting software appeal donor targeted mailings backing up data product news donor prospects gift notes field motivation mode code office updates donor source Reminders volunteering corporate sponsors nonprofit fundraising the Ask phoning donors adding personal notes to letters relationship tracking new leadership government grants pledges user spotlights holiday giving increasing giving amounts merge notes membership programs GivingTuesday donor attrition rate on site training donor profile password protection Volunteer module importing csv Task List banquet merge fields online donations publicity materials major donors ticketsales giving levels premiums letter templates

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
  Monday-Friday
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:
Password:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password