FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Two Ways to Entice Lapsed Donors With Your Letters


Now that the busy holiday giving season, as well as end of the year tax letters are completed, it’s time to look at ways to bring donors back who perhaps missed out on giving during the past year (or longer). Even if your organization doesn’t consider a donor lapsed until they haven’t given for a much longer time frame than 12 months, it doesn’t hurt to put some enticements into your letters to bring these donors back.

Once you’ve identified your lapsed donors, it’s time to contact them. A primary reason why organizations may not reach out to lapsed donors is an uncertainty about what to say. There are two things that you can do to help entice these donors to return to your organization.

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Identifying Lapsed Donors


The goal of a nonprofit organization is to acquire and keep a stable, and growing, donor base. Preferably these donors give often, at least once a year, if not quarterly, or even monthly. And yet, in the day to day operations of the organization, it’s easy to lose track of the donors who simply have stopped giving.

Donors stop connecting with your organization for many reasons, but probably the two largest are either due to financial circumstances changing or it simply slipped their mind. In our busy lives, “out of sight, out of mind” happens all too often, and not just with the causes we want to support. Before we can reconnect with our donors we need to identify who has lapsed.

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Cultivating Your Donor Database Gives You Opportunities to Reach Out

Cultivating Your Donor Database Gives You Opportunities to Reach Out

Going back and cultivating your database will give you additional opportunities to reach out. Run periodic reports to find your lapsed donors, for example people who haven’t donated in the last 6 months. Use those reports for additional donor outreach.

Both the Donor and the Donation Report are good to use. For instance, you might want to usee

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The Importance of Upgrading Your Donors

The Importance of Upgrading Your Donors

ORGANIZATIONS THAT WANT TO GROW and thrive in this century need to be clear about three things:

1. Givers give. In the United States, 70 percent of the adult population makes regular donations to nonprofits. Many thousands more give money in much more informal ways such as helping homeless people asking for money on the street, buying raffle tickets and products from schoolchildren, and giving money to friends and relatives in need. More people give away money than vote, than volunteer, or than attend any house of worship. These people are going to give to your organization, or they will give to another one.

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donor retention adding personal notes to letters FundRaiser Basic new leadership Volunteer module backing up data follow up online donations add ons membersip benefits board members spreadsheets donor slip brick campaign Network for Good change of address updating auction membership programs segmenting donors ROI customer portal small donations donor engagement arts passwords mission driven appeal letters Reporting to IRS Excel donor relations donor preferences reports flash sales security how-to videos donor loyalty merge fields foundations on site training motivation code Codes product news publicity materials correspondance raffle happiness prospects Tickles operating systems tech tip pictures gift notes field Groupings holiday giving personalizing letters large donations role of nonprofits the Ask animal rescue word processor phoning donors government grants new donors National Change of Address alumni donation history recurring gifts texting donors entering auction gifts donor contact information FundRaiser Hosted donor attrition endowment campaign office operational costs disaster relief merge notes Thank You annual maintenance plan Thanksgiving Constant Contact major donors Donor Portal volunteering Congratulations SYBUNTS giving levels appeal major gift prospects holiday letters NCOA processing donor Crowdfunding Campaign banquet charity golf tournaments general community arts nonprofits donor recognition moves management Facebook campaign annual campaign data entry Importing Data FundRaiser Spark planned giving Cloud pledges development director Alternative Addresses fundraising letters #GivingTuesday relationship tracking tax summary letters new features donor retention rate mailing volunteers donor prospects welcome packet fundraising budget increasing giving amounts understanding giving trends planning upgrade thank you letters Snow Birds overview training building donor relationships support case study advanced tab email tribute gifts how to handle auction gifts event management anonymous donors spare fields donor targeting membership benefits letter new version salutation gift entry targeted mailings community supported gardens LYBUNTS Task List End of Year Letters Personalizing new nonprofit look and feel lapsed donor motivation upgrading donors user spotlights capital campaign grassroots campaign community broadcasting user interface donor attrition rate repeat donors solicitors vacation features memorial giving transparency corporate sponsors direct mail letter templates GivingTuesday custom page Reminders grants Resiliency mode code holiday donor profile campaign importing csv data conversion Company culture donor source announcements in honor of donations communications online donations In-Kind gifts premiums monthly giving ticketsales password protection ticket sales GoFundMe project campaign management updates correspondence customer service New Year gift acceptance policy legacy giving nonprofit fundraising social media Facebook donor advised funds giving history training tip PayPal technical support accounting software data analysis

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