FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Rethinking Lapsed Donors

lapsed-donors

The old way of thinking about lapsed donors doesn’t work. Not in this new world in which we find ourselves these days. While it’s still as important as ever to build long lasting relationships with your donors, “writing off” a donor after a certain amount of inactivity thinks of them as a transaction, not a relationship. There may be financial reasons to reduce your interactions with them, for example, remove inactive individuals from your newsletter list if you pay on a per-subscriber basis or not printing and mailing to inactivate names to save on paper and postage. However, eliminating them completely also eliminates the relationship.

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Two Ways to Entice Lapsed Donors With Your Letters

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Now that the busy holiday giving season, as well as end of the year tax letters are completed, it’s time to look at ways to bring donors back who perhaps missed out on giving during the past year (or longer). Even if your organization doesn’t consider a donor lapsed until they haven’t given for a much longer time frame than 12 months, it doesn’t hurt to put some enticements into your letters to bring these donors back.

Once you’ve identified your lapsed donors, it’s time to contact them. A primary reason why organizations may not reach out to lapsed donors is an uncertainty about what to say. There are two things that you can do to help entice these donors to return to your organization.

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Identifying Lapsed Donors

lapsed-donor-outreach

The goal of a nonprofit organization is to acquire and keep a stable, and growing, donor base. Preferably these donors give often, at least once a year, if not quarterly, or even monthly. And yet, in the day to day operations of the organization, it’s easy to lose track of the donors who simply have stopped giving.

Donors stop connecting with your organization for many reasons, but probably the two largest are either due to financial circumstances changing or it simply slipped their mind. In our busy lives, “out of sight, out of mind” happens all too often, and not just with the causes we want to support. Before we can reconnect with our donors we need to identify who has lapsed.

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Inviting LYBUNTS to Renew Support

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Dear Kim:

What is a Lie-Bunt?  I have some pro bono consulting from this high powered direct mail and social media person and she told me we have a lot of lie-bunts we should be asking.  I already feel stupid around her and don’t want to ask her what she means.  Do you have any idea? 

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5 ways your donor management software can help create a thriving membership organization

Membership5

Key to a thriving membership organization, is giving each member the sense that they are your most important. How can you do that, when members have different reasons for joining and different preferences for how you communicate with them? Your donor database can be your closest ally. With it, you can tune in to what it is that motivates a person to be a member, and record special preferences. That will help you to give each member the sense that you have them specifically in mind when you communicate with them, even as your membership continues to grow.

1. Make each member feel like they are your most important member

In a donor database, each donor/member has a record where you can enter information that is specific to that member. These specifics can be as basic as name and contact information, however to truly personalize your communications you need to go well beyond that. By recording information on what is important to a particular member about your organization, you can tailor your messages to speak to those interests. If you know what brought a member to your organization to begin with, what events each person participates in, and what friends, business associates or relatives of a particular member also belong to your organization, you are well on your way to understanding how to best connect with a particular member. 

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A Kind & Common Sense Approach to Donor Relations

A Kind & Common Sense Approach to Donor Relations

 

Dear Kim,

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Re-Asking In Honor/Memory Donors

Re-Asking In Honor/Memory Donors

Dear Kim,

We receive a significant number of donations in honor/memory of individuals. Most are one time donations. Is it proper to add these donors to our ask list?

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Cloud donor contact information donation history endowment campaign Codes importing csv backing up data mailing data analysis general word processor how-to videos volunteering NCOA processing upgrading donors membership benefits Snow Birds Resiliency data conversion new nonprofit disaster relief animal rescue new leadership planned giving brick campaign data entry in honor of donations accounting software community broadcasting donor attrition rate letter templates giving history correspondence donor source major gift prospects direct mail donor slip communications PayPal overview Crowdfunding Campaign pledges follow up spare fields arts password protection appeal letters online donations Facebook campaign appeal grants donor engagement understanding giving trends donor advised funds adding personal notes to letters salutation FundRaiser Spark In-Kind gifts tax summary letters increasing giving amounts donor attrition user spotlights donor profile support gift acceptance policy annual campaign case study Constant Contact the Ask add ons New Year relationship tracking announcements premiums ticketsales gift notes field Volunteer module SYBUNTS passwords tech tip Tickles look and feel Groupings user interface Facebook new donors personalizing letters training tip Importing Data donor preferences campaign management online donations recurring gifts gift entry mode code building donor relationships prospects on site training major donors capital campaign small donations operational costs campaign Network for Good Reporting to IRS giving levels FundRaiser Hosted texting donors donor End of Year Letters FundRaiser Basic change of address updating Thanksgiving anonymous donors customer portal spreadsheets LYBUNTS donor recognition training government grants reports volunteers auction holiday giving technical support banquet holiday letters planning legacy giving tribute gifts correspondance grassroots campaign holiday lapsed donor donor loyalty social media ROI Task List corporate sponsors merge notes donor prospects Congratulations large donations monthly giving features happiness donor retention National Change of Address community arts nonprofits repeat donors alumni office #GivingTuesday nonprofit fundraising email how to handle auction gifts transparency charity golf tournaments raffle fundraising letters development director Company culture foundations security Reminders vacation targeted mailings GivingTuesday entering auction gifts Alternative Addresses membership programs budget merge fields flash sales memorial giving segmenting donors operating systems customer service Personalizing community supported gardens solicitors publicity materials board members role of nonprofits welcome packet custom page new features donor retention rate upgrade Donor Portal membersip benefits advanced tab moves management pictures updates ticket sales event management donor relations Thank You GoFundMe project thank you letters Excel letter fundraising motivation code mission driven motivation product news phoning donors donor targeting new version annual maintenance plan

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