FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Rethinking Lapsed Donors


The old way of thinking about lapsed donors doesn’t work. Not in this new world in which we find ourselves these days. While it’s still as important as ever to build long lasting relationships with your donors, “writing off” a donor after a certain amount of inactivity thinks of them as a transaction, not a relationship. There may be financial reasons to reduce your interactions with them, for example, remove inactive individuals from your newsletter list if you pay on a per-subscriber basis or not printing and mailing to inactivate names to save on paper and postage. However, eliminating them completely also eliminates the relationship.

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Two Ways to Entice Lapsed Donors With Your Letters


Now that the busy holiday giving season, as well as end of the year tax letters are completed, it’s time to look at ways to bring donors back who perhaps missed out on giving during the past year (or longer). Even if your organization doesn’t consider a donor lapsed until they haven’t given for a much longer time frame than 12 months, it doesn’t hurt to put some enticements into your letters to bring these donors back.

Once you’ve identified your lapsed donors, it’s time to contact them. A primary reason why organizations may not reach out to lapsed donors is an uncertainty about what to say. There are two things that you can do to help entice these donors to return to your organization.

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Identifying Lapsed Donors


The goal of a nonprofit organization is to acquire and keep a stable, and growing, donor base. Preferably these donors give often, at least once a year, if not quarterly, or even monthly. And yet, in the day to day operations of the organization, it’s easy to lose track of the donors who simply have stopped giving.

Donors stop connecting with your organization for many reasons, but probably the two largest are either due to financial circumstances changing or it simply slipped their mind. In our busy lives, “out of sight, out of mind” happens all too often, and not just with the causes we want to support. Before we can reconnect with our donors we need to identify who has lapsed.

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Inviting LYBUNTS to Renew Support


Dear Kim:

What is a Lie-Bunt?  I have some pro bono consulting from this high powered direct mail and social media person and she told me we have a lot of lie-bunts we should be asking.  I already feel stupid around her and don’t want to ask her what she means.  Do you have any idea? 

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5 ways your donor management software can help create a thriving membership organization


Key to a thriving membership organization, is giving each member the sense that they are your most important. How can you do that, when members have different reasons for joining and different preferences for how you communicate with them? Your donor database can be your closest ally. With it, you can tune in to what it is that motivates a person to be a member, and record special preferences. That will help you to give each member the sense that you have them specifically in mind when you communicate with them, even as your membership continues to grow.

1. Make each member feel like they are your most important member

In a donor database, each donor/member has a record where you can enter information that is specific to that member. These specifics can be as basic as name and contact information, however to truly personalize your communications you need to go well beyond that. By recording information on what is important to a particular member about your organization, you can tailor your messages to speak to those interests. If you know what brought a member to your organization to begin with, what events each person participates in, and what friends, business associates or relatives of a particular member also belong to your organization, you are well on your way to understanding how to best connect with a particular member. 

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A Kind & Common Sense Approach to Donor Relations

A Kind & Common Sense Approach to Donor Relations


Dear Kim,

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Re-Asking In Honor/Memory Donors

Re-Asking In Honor/Memory Donors

Dear Kim,

We receive a significant number of donations in honor/memory of individuals. Most are one time donations. Is it proper to add these donors to our ask list?

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Tickles case study online donations online donations In-Kind gifts holiday letters segmenting donors social media change of address updating #GivingTuesday solicitors volunteers gift acceptance policy campaign advanced tab the Ask monthly giving holiday donor attrition rate Thank You fundraising user interface lapsed donor FundRaiser Basic donor recognition welcome packet passwords campaign management accounting software foundations Groupings ticketsales LYBUNTS volunteering Resiliency brick campaign grants Company culture legacy giving NCOA processing Excel New Year SYBUNTS custom page Crowdfunding Campaign disaster relief new leadership Task List technical support look and feel planned giving adding personal notes to letters gift entry donor retention small donations donor targeting texting donors Constant Contact merge notes community arts nonprofits premiums Importing Data giving history overview general appeal letters data conversion announcements on site training pledges transparency new donors Reporting to IRS flash sales fundraising letters GivingTuesday new nonprofit annual maintenance plan repeat donors follow up mode code budget phoning donors donor retention rate Thanksgiving data analysis Codes correspondance upgrade FundRaiser Hosted alumni donor anonymous donors Congratulations GoFundMe project Facebook Reminders community supported gardens role of nonprofits moves management direct mail membersip benefits Facebook campaign planning Alternative Addresses salutation publicity materials targeted mailings auction raffle Donor Portal donor slip Cloud banquet development director customer portal arts annual campaign donor loyalty office giving levels personalizing letters understanding giving trends PayPal ticket sales training tech tip building donor relationships holiday giving mailing customer service vacation nonprofit fundraising add ons membership programs increasing giving amounts large donations Personalizing word processor corporate sponsors product news motivation code happiness training tip appeal National Change of Address major donors email user spotlights Snow Birds gift notes field major gift prospects security backing up data new features features how to handle auction gifts reports letter templates upgrading donors Network for Good support End of Year Letters operational costs prospects operating systems board members charity golf tournaments donation history donor contact information donor engagement new version in honor of donations donor profile letter password protection mission driven recurring gifts endowment campaign how-to videos donor relations membership benefits government grants grassroots campaign merge fields Volunteer module donor prospects data entry communications relationship tracking spare fields donor attrition tribute gifts pictures correspondence ROI thank you letters community broadcasting spreadsheets event management donor preferences donor advised funds tax summary letters updates FundRaiser Spark memorial giving importing csv animal rescue entering auction gifts motivation capital campaign donor source

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