FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Two Ways to Entice Lapsed Donors With Your Letters

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Now that the busy holiday giving season, as well as end of the year tax letters are completed, it’s time to look at ways to bring donors back who perhaps missed out on giving during the past year (or longer). Even if your organization doesn’t consider a donor lapsed until they haven’t given for a much longer time frame than 12 months, it doesn’t hurt to put some enticements into your letters to bring these donors back.

Once you’ve identified your lapsed donors, it’s time to contact them. A primary reason why organizations may not reach out to lapsed donors is an uncertainty about what to say. There are two things that you can do to help entice these donors to return to your organization.

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Handling Holiday Auction Gifts

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Auctions are a popular part of holiday fundraising and festivities. People are often looking for gifts and a charitable donation while they’re marking off items on their holiday list creates a great way to raise funds and provide value to your donors. Auctions also provide a way for local businesses to promote themselves and do good in the local community. Once the auction is over, how do you enter in the money raised from the auction?

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