FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

What to do when you don't have addresses

EmailContact

Hi, Kim:

We urgently need to put out our first fundraising letter ever but only have email addresses for people (and in some cases, phone numbers). Should we send a nice looking letter by email, then follow up by phone, or should we just call to get the snail mail address, send the letter, then call again to try to schedule a face-to-face meeting?

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Revolutionize Your Thinking About Creating Targeted Mailings

Revolutionize Your Thinking About Creating Targeted Mailings

This month is the celebration of independence for the USA, and it seems appropriate to try revolutionizing your thinking about creating targeted mailings using FundRaiser. This is done by creating segments of your database, or Groupings, and, hopefully, turn an otherwise onerous task into one that gives you more freedom and choice. Groupings help you to pull out a sampling of people (or organizations) from your full database in order to treat them as a separate group. Why would you even want to do that? Well, the most common answer is to “target” an audience with a specific message from your organization, whether for an appeal letter, an invitation to an event, or a special “thank you” newsletter at the end of a particularly successful campaign.

By becoming  comfortable with creating Groupings, this will become an enjoyable task. And I’m going to give you some hints to ease you into creating exactly the groups of records you need. There is a trick to it all and it doesn’t even involve the software. Here it is, in a nutshell:

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Segmenting Lists

Segmenting Lists

Dear Kim,

I am about to take the plunge. For years I’ve listened to many fundraisers stress the importance of segmenting your donor lists. For a variety of reasons including laziness, being too busy, and poor software, I have not yet done this.

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Don’t Forget to Reach Out to Tribute Donors’ Families

Don’t Forget to Reach Out to Tribute Donors’ Families

Dear Kim,

Would it be tacky to add to our mailing list names of people from whom we have received tribute donations — in particular, the families of people for whom we receive “in memoriam” donations? In my eagerness to enlarge our donor base, I’m wondering if I’m wandering into the realm of bad taste? What do you think? —All alone with my memory gifts

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Wait a minute, while we are rendering the calendar
in honor of donations Reminders adding personal notes to letters giving levels tax summary letters premiums letter templates new features Tickles new donors major donors membership benefits office donor attrition rate anonymous donors Network for Good prospects security In-Kind gifts user interface endowment campaign merge fields NCOA processing grants alumni nonprofit fundraising Crowdfunding Campaign overview PayPal donor profile donor retention rate the Ask Alternative Addresses Constant Contact FundRaiser Hosted support membersip benefits disaster relief lapsed donor Importing Data donor preferences new nonprofit legacy giving online donations mission driven gift entry customer portal welcome packet Task List memorial giving New Year development director donor loyalty merge notes annual campaign social media new leadership Donor Portal data analysis relationship tracking grassroots campaign case study correspondence texting donors donor advised funds password protection brick campaign customer service #GivingTuesday custom page animal rescue GivingTuesday government grants on site training foundations advanced tab ticketsales ticket sales large donations pictures accounting software how-to videos arts donor contact information Resiliency phoning donors user spotlights Facebook campaign donor recognition Personalizing data conversion End of Year Letters entering auction gifts board members online donations Congratulations major gift prospects gift notes field updates GoFundMe project spare fields monthly giving fundraising word processor planned giving event management Groupings Cloud donor slip volunteers donor targeting appeal letters tech tip ROI thank you letters upgrade SYBUNTS Company culture motivation code targeted mailings training tip moves management technical support flash sales community supported gardens building donor relationships how to handle auction gifts happiness membership programs donation history Thanksgiving announcements Volunteer module upgrading donors publicity materials annual maintenance plan segmenting donors mode code raffle correspondance Thank You pledges giving history personalizing letters backing up data general donor source LYBUNTS reports National Change of Address auction recurring gifts direct mail role of nonprofits donor attrition motivation understanding giving trends capital campaign Facebook vacation charity golf tournaments fundraising letters transparency budget new version communications data entry add ons FundRaiser Spark training repeat donors small donations Snow Birds Reporting to IRS solicitors product news importing csv Codes gift acceptance policy features corporate sponsors look and feel change of address updating increasing giving amounts community broadcasting Excel donor volunteering spreadsheets community arts nonprofits follow up campaign management banquet tribute gifts operating systems operational costs

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