FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

What to do when you don't have addresses

EmailContact

Hi, Kim:

We urgently need to put out our first fundraising letter ever but only have email addresses for people (and in some cases, phone numbers). Should we send a nice looking letter by email, then follow up by phone, or should we just call to get the snail mail address, send the letter, then call again to try to schedule a face-to-face meeting?

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Revolutionize Your Thinking About Creating Targeted Mailings

Revolutionize Your Thinking About Creating Targeted Mailings

This month is the celebration of independence for the USA, and it seems appropriate to try revolutionizing your thinking about creating targeted mailings using FundRaiser. This is done by creating segments of your database, or Groupings, and, hopefully, turn an otherwise onerous task into one that gives you more freedom and choice. Groupings help you to pull out a sampling of people (or organizations) from your full database in order to treat them as a separate group. Why would you even want to do that? Well, the most common answer is to “target” an audience with a specific message from your organization, whether for an appeal letter, an invitation to an event, or a special “thank you” newsletter at the end of a particularly successful campaign.

By becoming  comfortable with creating Groupings, this will become an enjoyable task. And I’m going to give you some hints to ease you into creating exactly the groups of records you need. There is a trick to it all and it doesn’t even involve the software. Here it is, in a nutshell:

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Segmenting Lists

Segmenting Lists

Dear Kim,

I am about to take the plunge. For years I’ve listened to many fundraisers stress the importance of segmenting your donor lists. For a variety of reasons including laziness, being too busy, and poor software, I have not yet done this.

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Don’t Forget to Reach Out to Tribute Donors’ Families

Don’t Forget to Reach Out to Tribute Donors’ Families

Dear Kim,

Would it be tacky to add to our mailing list names of people from whom we have received tribute donations — in particular, the families of people for whom we receive “in memoriam” donations? In my eagerness to enlarge our donor base, I’m wondering if I’m wandering into the realm of bad taste? What do you think? —All alone with my memory gifts

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role of nonprofits operating systems donor attrition membersip benefits reports change of address updating donor preferences fundraising membership programs appeal letters motivation code budget security operational costs banquet alumni Groupings add ons data analysis accounting software building donor relationships understanding giving trends Thank You merge notes development director thank you letters raffle Volunteer module vacation data conversion spreadsheets Thanksgiving correspondance endowment campaign gift entry GivingTuesday Reminders National Change of Address memorial giving major gift prospects the Ask case study look and feel major donors Resiliency Congratulations board members In-Kind gifts Reporting to IRS animal rescue online donations donor profile backing up data premiums office LYBUNTS ROI Excel gift notes field pledges targeted mailings government grants product news lapsed donor customer portal annual maintenance plan moves management donor source grants new leadership importing csv Facebook campaign merge fields annual campaign custom page arts End of Year Letters features letter templates user spotlights segmenting donors community arts nonprofits upgrading donors Tickles volunteering #GivingTuesday volunteers motivation phoning donors donor slip Personalizing corporate sponsors donor recognition giving levels NCOA processing follow up new version fundraising letters giving history monthly giving data entry Network for Good how to handle auction gifts general flash sales community broadcasting training tip upgrade new features recurring gifts personalizing letters donor attrition rate communications Facebook publicity materials mode code donor charity golf tournaments advanced tab Company culture Crowdfunding Campaign welcome packet solicitors nonprofit fundraising training Alternative Addresses Task List online donations donor loyalty password protection capital campaign New Year ticket sales GoFundMe project entering auction gifts donor contact information overview how-to videos word processor updates announcements increasing giving amounts grassroots campaign tribute gifts Snow Birds Constant Contact mission driven donor retention rate relationship tracking SYBUNTS user interface small donations auction on site training tax summary letters Donor Portal in honor of donations correspondence FundRaiser Spark event management ticketsales support donor targeting membership benefits social media disaster relief customer service foundations spare fields adding personal notes to letters community supported gardens technical support happiness tech tip brick campaign PayPal Codes campaign management donation history pictures

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