FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

What to do when you don't have addresses

EmailContact

Hi, Kim:

We urgently need to put out our first fundraising letter ever but only have email addresses for people (and in some cases, phone numbers). Should we send a nice looking letter by email, then follow up by phone, or should we just call to get the snail mail address, send the letter, then call again to try to schedule a face-to-face meeting?

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Revolutionize Your Thinking About Creating Targeted Mailings

Revolutionize Your Thinking About Creating Targeted Mailings

This month is the celebration of independence for the USA, and it seems appropriate to try revolutionizing your thinking about creating targeted mailings using FundRaiser. This is done by creating segments of your database, or Groupings, and, hopefully, turn an otherwise onerous task into one that gives you more freedom and choice. Groupings help you to pull out a sampling of people (or organizations) from your full database in order to treat them as a separate group. Why would you even want to do that? Well, the most common answer is to “target” an audience with a specific message from your organization, whether for an appeal letter, an invitation to an event, or a special “thank you” newsletter at the end of a particularly successful campaign.

By becoming  comfortable with creating Groupings, this will become an enjoyable task. And I’m going to give you some hints to ease you into creating exactly the groups of records you need. There is a trick to it all and it doesn’t even involve the software. Here it is, in a nutshell:

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Segmenting Lists

Segmenting Lists

Dear Kim,

I am about to take the plunge. For years I’ve listened to many fundraisers stress the importance of segmenting your donor lists. For a variety of reasons including laziness, being too busy, and poor software, I have not yet done this.

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Don’t Forget to Reach Out to Tribute Donors’ Families

Don’t Forget to Reach Out to Tribute Donors’ Families

Dear Kim,

Would it be tacky to add to our mailing list names of people from whom we have received tribute donations — in particular, the families of people for whom we receive “in memoriam” donations? In my eagerness to enlarge our donor base, I’m wondering if I’m wandering into the realm of bad taste? What do you think? —All alone with my memory gifts

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SYBUNTS Codes event management volunteers spreadsheets personalizing letters how-to videos premiums charity golf tournaments updates follow up Network for Good FundRaiser Hosted donor fundraising letters moves management ticket sales Thanksgiving major donors giving levels welcome packet mode code gift entry online donations letter small donations FundRaiser Basic Reporting to IRS backing up data donor relations tribute gifts donor recognition merge notes GivingTuesday Personalizing membership programs campaign management gift notes field Snow Birds Task List new donors transparency Facebook campaign advanced tab change of address updating reports planning Facebook board members repeat donors banquet accounting software annual campaign direct mail campaign data entry tech tip look and feel phoning donors major gift prospects letter templates correspondance tax summary letters ticketsales endowment campaign operational costs donor retention gift acceptance policy holiday donor engagement passwords LYBUNTS correspondence donor loyalty holiday giving Volunteer module custom page solicitors grants announcements community supported gardens donor targeting user interface in honor of donations on site training word processor donor preferences lapsed donor mission driven budget fundraising new leadership community broadcasting email how to handle auction gifts recurring gifts entering auction gifts understanding giving trends new features giving history foundations social media pledges flash sales Groupings spare fields prospects salutation In-Kind gifts Resiliency animal rescue brick campaign auction training tip Thank You importing csv #GivingTuesday grassroots campaign corporate sponsors donation history features product news donor attrition Crowdfunding Campaign development director technical support password protection office donor contact information thank you letters membersip benefits community arts nonprofits publicity materials Donor Portal Alternative Addresses motivation code add ons volunteering FundRaiser Spark operating systems the Ask support targeted mailings capital campaign texting donors donor source training Congratulations overview case study holiday letters disaster relief donor profile customer portal vacation memorial giving Company culture PayPal happiness government grants donor slip Reminders End of Year Letters donor attrition rate role of nonprofits data analysis monthly giving building donor relationships National Change of Address Importing Data ROI large donations appeal security user spotlights NCOA processing upgrade new nonprofit communications new version segmenting donors Constant Contact Cloud alumni upgrading donors nonprofit fundraising arts donor retention rate mailing Excel legacy giving online donations annual maintenance plan motivation merge fields GoFundMe project general planned giving donor advised funds appeal letters adding personal notes to letters Tickles data conversion increasing giving amounts New Year relationship tracking membership benefits raffle customer service pictures donor prospects anonymous donors

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