FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

How Often Should You Communicate with Donors?


When your organization receives a gift, you send a thank you letter. Perhaps the donor has requested to be subscribed to your newsletter, which is sent maybe once a quarter. Other than that, do you reach out to your donors? Are you afraid you’re talking to them too much?

It’s a fine balance between too much outreach and not enough. On one hand, you don’t want your donors to forget about you, and it happens in even those with the best of intentions. People’s lives are busy. In the hustle and bustle of juggling jobs and family along with everything else, something as simple as sending a check slips through the cracks.

Studies have shown that it’s important to reach out to donors at least once a month. That’s right—every 30 days—has been proven to be the best time frame for donor cultivation. However just as important as the outreach cycle is the method. The communication doesn’t have to be the same way each time, and in fact, is probably best that it isn’t.

For example, a letter that came through the mail may get put on a desk to be dealt with later. But, if communications alternate between email, postal mail, a newsletter either digital or postal, along with social media contacts, then there’s a good chance that you’ll reach your donors at least once.

The best way to get started is to think of a donor cultivation strategy for your organization. FundRaiser can help you do this with the ability to send both postal mail, as well as email, directly from the program. If you currently only reach out to donors when you thank them or send appeals, think about how often you do so. It could be that you’re close to the every 30 days suggested time frame and only need to slightly adjust your process. Or, perhaps you’ll find new opportunities to reach out to donors and cultivate even greater giving.

If you'd like more help on creating and sending correspondence, we welcome you to contact FundRaiser Technical Support at This email address is being protected from spambots. You need JavaScript enabled to view it. or 800-543-4131 or register for our Word Processing/Mail Merge class.

Managing Tribute Gifts with FundRaiser Software, p...
Do's and Don'ts of Texting Donors

Related Posts

Wait a minute, while we are rendering the calendar
mode code Company culture customer service online donations Donor Portal merge fields correspondence relationship tracking donor source social media fundraising letters tech tip charity golf tournaments tribute gifts Crowdfunding Campaign grassroots campaign support ticket sales understanding giving trends upgrade operational costs National Change of Address data entry motivation code volunteers event management accounting software donor targeting Resiliency letter templates advanced tab training tip spreadsheets happiness reports security new features password protection operating systems recurring gifts foundations giving levels donation history texting donors Task List NCOA processing brick campaign board members features Snow Birds membersip benefits membership benefits donor slip segmenting donors auction Reminders Alternative Addresses donor contact information Network for Good major gift prospects ticketsales corporate sponsors Personalizing case study new version announcements communications community arts nonprofits phoning donors ROI banquet look and feel monthly giving custom page Facebook campaign donor loyalty memorial giving Volunteer module community supported gardens fundraising giving history spare fields Groupings community broadcasting endowment campaign user spotlights New Year gift notes field development director lapsed donor on site training anonymous donors flash sales Congratulations Facebook budget solicitors donor preferences increasing giving amounts donor recognition donor attrition rate data analysis tax summary letters government grants raffle Excel technical support overview role of nonprofits in honor of donations new leadership personalizing letters GoFundMe project online donations Constant Contact Thanksgiving adding personal notes to letters entering auction gifts office capital campaign donor retention rate Reporting to IRS word processor customer portal PayPal moves management grants nonprofit fundraising general In-Kind gifts arts animal rescue how to handle auction gifts GivingTuesday updates add ons donor #GivingTuesday donor profile pictures change of address updating SYBUNTS vacation targeted mailings annual campaign upgrading donors Thank You follow up how-to videos Tickles campaign management the Ask training data conversion mission driven product news premiums thank you letters disaster relief End of Year Letters volunteering appeal letters small donations motivation backing up data publicity materials user interface annual maintenance plan importing csv gift entry major donors FundRaiser Spark donor attrition pledges membership programs building donor relationships merge notes LYBUNTS correspondance alumni Codes welcome packet

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password