FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Creating Value with Non-Ask Events

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Most of the time organizations offer donors reciprocated value. They send thank you notes in response to donations, preprinted labels in the hopes of receiving a donation, tickets when purchased, or other tangible things received either in response to or in anticipation of a donation. This isn’t bad, but it’s very reactive. It assumes the organization has a quid pro quo relationship with its donors.

To start thinking proactively, it’s important to work on non-reciprocated value. This is something that you can offer to your donors for free without asking for a donation or any other consideration. When it holds real value for them, it becomes memorable.

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How Often Should You Communicate with Donors?

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When your organization receives a gift, you send a thank you letter. Perhaps the donor has requested to be subscribed to your newsletter, which is sent maybe once a quarter. Other than that, do you reach out to your donors? Are you afraid you’re talking to them too much?

It’s a fine balance between too much outreach and not enough. On one hand, you don’t want your donors to forget about you, and it happens in even those with the best of intentions. People’s lives are busy. In the hustle and bustle of juggling jobs and family along with everything else, something as simple as sending a check slips through the cracks.

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New Organization? Creating Your First Thank You Letter

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When you’re new to using donor management software, one of the things you will do is create your first thank you letter. Even if you’ve been using the software for a while, you’ll probably create new letters, so a lot of what we’ll cover will apply to long-time users of the software as well. One of the biggest tasks of writing a thank you letter is deciding what to say. You want to strike a balance between conveying your organization’s mission and thanking the donor, while being personable, yet professional.

Within our software we provide a template to get you started. While we call this our “Generic Thank You Letter”, there certainly will be nothing generic about it once you’ve followed our lead. We provide the template, including automatically adding in merge fields for the gifts and the donor’s address. And more importantly, we provide pointers to give you an idea of what to write.

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user interface operational costs recurring gifts upgrading donors merge notes backing up data mode code End of Year Letters Thank You membersip benefits arts new donors monthly giving gift notes field donor profile donor contact information donor attrition welcome packet brick campaign anonymous donors Tickles Personalizing online donations campaign management In-Kind gifts banquet disaster relief gift acceptance policy ticket sales new version on site training tax summary letters government grants Company culture budget gift entry password protection LYBUNTS technical support spare fields donor preferences Importing Data Excel reports donor advised funds Thanksgiving online donations New Year relationship tracking adding personal notes to letters overview community supported gardens phoning donors training tip transparency donor attrition rate development director Volunteer module donor source look and feel tribute gifts PayPal customer portal Reminders major donors direct mail community arts nonprofits advanced tab Donor Portal major gift prospects Snow Birds publicity materials appeal letters volunteering membership programs segmenting donors donor personalizing letters FundRaiser Hosted follow up data analysis customer service role of nonprofits in honor of donations building donor relationships user spotlights membership benefits FundRaiser Basic training capital campaign social media texting donors flash sales small donations large donations increasing giving amounts annual campaign animal rescue merge fields Constant Contact Cloud SYBUNTS Task List motivation announcements product news board members corporate sponsors community broadcasting volunteers ROI planning premiums National Change of Address donation history pledges salutation features vacation custom page donor recognition how-to videos Reporting to IRS FundRaiser Spark case study word processor Alternative Addresses targeted mailings new nonprofit legacy giving alumni Facebook donor retention rate how to handle auction gifts motivation code Codes GoFundMe project tech tip general giving history accounting software Facebook campaign mission driven repeat donors data conversion add ons happiness entering auction gifts Congratulations thank you letters importing csv updates correspondance security change of address updating endowment campaign new leadership prospects new features donor slip correspondence office planned giving the Ask lapsed donor NCOA processing fundraising #GivingTuesday raffle giving levels understanding giving trends memorial giving ticketsales event management Groupings Crowdfunding Campaign spreadsheets Network for Good grants donor loyalty support pictures foundations letter templates fundraising letters nonprofit fundraising solicitors Resiliency donor targeting operating systems GivingTuesday communications moves management upgrade data entry charity golf tournaments auction grassroots campaign annual maintenance plan

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