FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Creating Value with Non-Ask Events

Mary Lenker
ask_events_header

Most of the time organizations offer donors reciprocated value. They send thank you notes in response to donations, preprinted labels in the hopes of receiving a donation, tickets when purchased, or other tangible things received either in response to or in anticipation of a donation. This isn’t bad, but it’s very reactive. It assumes the organization has a quid pro quo relationship with its donors.

To start thinking proactively, it’s important to work on non-reciprocated value. This is something that you can offer to your donors for free without asking for a donation or any other consideration. When it holds real value for them, it becomes memorable.

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event management appeal letters donor loyalty donor recognition donor targeting
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Non-Profit Fundraising Tips
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How Often Should You Communicate with Donors?

Mary Lenker
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When your organization receives a gift, you send a thank you letter. Perhaps the donor has requested to be subscribed to your newsletter, which is sent maybe once a quarter. Other than that, do you reach out to your donors? Are you afraid you’re talking to them too much?

It’s a fine balance between too much outreach and not enough. On one hand, you don’t want your donors to forget about you, and it happens in even those with the best of intentions. People’s lives are busy. In the hustle and bustle of juggling jobs and family along with everything else, something as simple as sending a check slips through the cracks.

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donor targeting donor recognition letter templates correspondence
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New Organization? Creating Your First Thank You Letter

Mary Lenker
ThankYouMary

When you’re new to using donor management software, one of the things you will do is create your first thank you letter. Even if you’ve been using the software for a while, you’ll probably create new letters, so a lot of what we’ll cover will apply to long-time users of the software as well. One of the biggest tasks of writing a thank you letter is deciding what to say. You want to strike a balance between conveying your organization’s mission and thanking the donor, while being personable, yet professional.

Within our software we provide a template to get you started. While we call this our “Generic Thank You Letter”, there certainly will be nothing generic about it once you’ve followed our lead. We provide the template, including automatically adding in merge fields for the gifts and the donor’s address. And more importantly, we provide pointers to give you an idea of what to write.

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donor recognition Thank You thank you letters
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Importing Data in honor of donations merge notes planned giving spare fields building donor relationships donor attrition Facebook campaign motivation new nonprofit donor loyalty gift entry grants donor engagement monthly giving training tip segmenting donors major gift prospects ROI tax summary letters updates training fundraising overview texting donors Alternative Addresses annual campaign FundRaiser Hosted membership programs alumni major donors happiness Snow Birds board members correspondance tribute gifts community supported gardens online donations vacation repeat donors data entry grassroots campaign small donations annual maintenance plan government grants customer service community arts nonprofits budget campaign raffle donor contact information New Year In-Kind gifts word processor Resiliency technical support gift acceptance policy FundRaiser Spark spreadsheets lapsed donor role of nonprofits campaign management Task List operational costs prospects pictures new features upgrading donors Groupings appeal letters appeal corporate sponsors custom page Personalizing solicitors user spotlights upgrade online donations reports case study mission driven premiums National Change of Address Facebook Reminders capital campaign general Thanksgiving pledges donor retention GoFundMe project transparency communications letter tech tip disaster relief auction targeted mailings follow up FundRaiser Basic email Volunteer module anonymous donors SYBUNTS understanding giving trends PayPal giving history social media donor how to handle auction gifts new leadership salutation giving levels new donors passwords user interface accounting software donor source welcome packet holiday operating systems flash sales the Ask Congratulations add ons adding personal notes to letters End of Year Letters motivation code donor recognition Crowdfunding Campaign phoning donors on site training entering auction gifts foundations animal rescue endowment campaign recurring gifts nonprofit fundraising arts correspondence holiday letters change of address updating product news donor relations Excel Donor Portal announcements merge fields event management donor slip membership benefits ticketsales fundraising letters support donation history donor preferences mailing membersip benefits large donations donor prospects GivingTuesday thank you letters donor attrition rate development director donor retention rate new version Tickles security direct mail Network for Good volunteers Codes backing up data Constant Contact mode code customer portal Company culture office volunteering donor targeting Cloud letter templates data analysis ticket sales look and feel personalizing letters Thank You importing csv data conversion Reporting to IRS donor advised funds moves management how-to videos holiday giving memorial giving planning #GivingTuesday brick campaign donor profile charity golf tournaments NCOA processing relationship tracking LYBUNTS publicity materials gift notes field community broadcasting banquet password protection increasing giving amounts advanced tab legacy giving features

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