You can create a #GivingTuesday campaign that brings in donations and increases the visibility of your nonprofit, even if you don’t have much time. Cindy Hassil, Development Director of Ijams Nature Center, quickly created a campaign even in the midst of other year-end fundraising plans last year that did just that. Using resources she adapted from the Giving Tuesday website and some new and existing photos of the nature center, she created a personalized effort that raised awareness and brought in additional funds and new donors.
“The Giving Tuesday website has almost everything you’ll need to create your own campaign, from various logos and images to sample news releases and a planning calendar,” Cindy said. “We used our website, weekly e-newsletter, Instagram, Facebook and Twitter to let people know about our campaign, and used graphics I created in Publisher by adding the Giving Tuesday heart image and several hashtags to photos. You don’t have to have graphic design software; you could use PowerPoint or just keep it simple by using hashtags with your own photos and the images you download from the Giving Tuesday website.”