FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Interest in the Total Eclipse Boosts CASA Major Donor Campaign

  Interest in the Total Eclipse Boosts CASA Major Donor Campaign

For this month's total eclipse, Missouri is one of the prime viewing spots. Local media are in love with the eclipse, and one nonprofit group is using that to boost their fundraising campaign. The 37th Judicial CASA, who are FundRaiser Select users, have created an entire campaign around the eclipse, called Eclipse Child Abuse with Child Advocacy.

The campaign has three efforts tied to it:

  • a major donor campaign
  • sale of NASA approved eclipse-viewing glasses
  • a big community Eclipse Viewing Party, where people will use the glasses they purchased from CASA for an enjoyable evening outside

"It is going very well. This is one of those rare events that someone else is doing the work for you -- mentions of the eclipse are everywhere so we're taking advantage of all that publicity. So far, we've had two front page articles in our local paper about the campaign," says Autumn Shirley, who is a CASA volunteer helping with the campaign, as well as CEO of FundRaiser. 

The popularity of the eclipse-viewing glasses is helping increase the visibility of CASA, too. "It's a way to raise awareness in our community. People buying the eclipse glasses aren't donors. They just want the glasses. So we can have a quick conversation with them about CASA: what it does and it's value," says Autumn. 

The major donor campaign is structured like a typical campaign. "We are calling our major donors 'Angel Advocates'. We mailed out a letter to each prospect and are following up with a call. For $1,000 each they can sponsor one CASA volunteer for 1 year. A single CASA volunteer can work with up to 6 children," says Autumn. 

Although the Eclipse is a unique event (another of this scale isn't happening until 2024), nonprofits can still use the general strategy of this campaign themselves. "If you recognize an event that is getting a lot of attention, see if there is some way to time your campaign to dovetail with the publicity and work it into your own messaging," says Autumn. 

To learn how FundRaiser can help you manage your campaigns 

Register for a free tour of the software


Short Take: Coding In-Kind and Monetary Gifts
3 Important In-Kind Gift Entry Tips

Related Posts

Wait a minute, while we are rendering the calendar
ROI add ons operating systems communications thank you letters Excel adding personal notes to letters board members community supported gardens data analysis custom page segmenting donors relationship tracking Alternative Addresses building donor relationships donor preferences publicity materials role of nonprofits moves management brick campaign word processor LYBUNTS correspondance happiness major donors announcements importing csv Reminders Reporting to IRS event management spare fields corporate sponsors donor loyalty development director accounting software features GivingTuesday Volunteer module data conversion motivation backing up data in honor of donations security how to handle auction gifts mode code Groupings giving history training upgrade new features monthly giving donor operational costs Facebook overview annual campaign Thanksgiving budget entering auction gifts Codes updates PayPal campaign management National Change of Address welcome packet Congratulations donor contact information case study endowment campaign gift notes field social media donor retention rate Resiliency new version personalizing letters grants letter templates animal rescue pictures understanding giving trends appeal letters technical support #GivingTuesday Constant Contact training tip fundraising Facebook campaign Network for Good capital campaign follow up mission driven look and feel recurring gifts correspondence targeted mailings government grants donor attrition rate customer portal motivation code upgrading donors raffle general merge fields on site training Tickles volunteering change of address updating online donations reports pledges SYBUNTS advanced tab major gift prospects foundations membership programs how-to videos donor source Snow Birds customer service password protection disaster relief GoFundMe project data entry gift entry Task List Company culture membership benefits membersip benefits arts In-Kind gifts user spotlights End of Year Letters NCOA processing auction fundraising letters nonprofit fundraising New Year banquet ticketsales community broadcasting volunteers ticket sales premiums donor targeting new leadership annual maintenance plan user interface office donor attrition tribute gifts increasing giving amounts grassroots campaign vacation donor profile product news Crowdfunding Campaign tax summary letters solicitors alumni donation history community arts nonprofits small donations memorial giving FundRaiser Spark flash sales online donations merge notes donor recognition the Ask giving levels charity golf tournaments phoning donors Thank You Donor Portal support lapsed donor tech tip Personalizing donor slip spreadsheets

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password