FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

A Kind & Common Sense Approach to Donor Relations

A Kind & Common Sense Approach to Donor Relations

 

Dear Kim,

I solicited many of my personal contacts for my organization a couple of years ago. About ten of them gave, and of those ten, two or three have continued to give in response to appeals from my organization without any follow up from me. This year I signed up to follow up with about eight of my personal contacts that are still on our donor list but haven’t given since I asked in 2013. I felt obliged to be upfront about letting me know if we’ve been asking too often and/or if they’d rather us take them off our list—that it’s OK if it was just a one-time donation in 2013. A couple of them responded by giving generously again, while other asked politely to be removed. Am I undermining our efforts or is this just good donor relations practice?

~So Complicated

Dear So,

I think what you did is exactly right. All of us who give away money (and remember this is about 70% of the adult population) have multiple motives for making the donations we make. Sometimes we just want to make a friend happy so we give to her cause. We are probably not against the cause, but it is also not going to be a regular thing for us. In those cases, it is a little annoying to be asked over and over. For you to let your friends know that their gift was put right to work and if they want to give again, you invite and welcome that, but there is no obligation seems kind and thoughtful. “Good donor relations practice” ought to be built around kindness and common sense, both of which you seem to have in abundance.

Thanks for writing.

~Kim Klein

Orignially published in the Grassroots FundRaising Journal. FundRaiser users can subscribe at a special rate of $30/year by entering is "$30" in the coupon code field on the second page of the subscription process.

To learn more about how FundRaiser can help follow-up with In-Kind donors :

Take an online guided tour of FundRaiser and learn about the features in FundRaiser that interest you the most. 

Short take: Changing Merge Field Criteria In Lett...
Fundraising Project as a Resilient Recovery Respon...

Related Posts

Wait a minute, while we are rendering the calendar
on site training customer service community broadcasting moves management board members targeted mailings letter templates correspondance donor prospects memorial giving support small donations announcements donor engagement ROI FundRaiser Basic motivation code budget the Ask how-to videos general user interface upgrading donors campaign management Cloud happiness Thank You social media welcome packet appeal letters major gift prospects animal rescue upgrade Codes Thanksgiving tribute gifts event management product news corporate sponsors Reminders FundRaiser Spark foundations donor profile increasing giving amounts how to handle auction gifts banquet Reporting to IRS fundraising new donors pledges Network for Good mailing In-Kind gifts merge fields grants spreadsheets role of nonprofits LYBUNTS gift acceptance policy Constant Contact Resiliency online donations ticketsales giving history accounting software #GivingTuesday salutation spare fields donor retention customer portal Volunteer module change of address updating understanding giving trends building donor relationships new leadership ticket sales Alternative Addresses training volunteering alumni Facebook annual maintenance plan technical support donor attrition rate New Year major donors security FundRaiser Hosted data entry password protection entering auction gifts advanced tab raffle texting donors capital campaign membership programs user spotlights data analysis new version donor recognition new nonprofit planned giving Task List passwords Company culture communications donor relations data conversion follow up thank you letters grassroots campaign fundraising letters mission driven segmenting donors Groupings holiday giving disaster relief campaign nonprofit fundraising large donations office add ons membership benefits online donations planning donor preferences email adding personal notes to letters NCOA processing Excel recurring gifts letter overview phoning donors new features in honor of donations training tip premiums arts reports direct mail tech tip donor advised funds relationship tracking End of Year Letters merge notes correspondence look and feel donor retention rate donor targeting repeat donors government grants personalizing letters appeal membersip benefits GivingTuesday brick campaign gift entry donor source donor contact information vacation pictures volunteers holiday letters GoFundMe project community supported gardens Snow Birds PayPal giving levels community arts nonprofits updates endowment campaign Tickles tax summary letters flash sales mode code features case study operating systems National Change of Address custom page donation history Donor Portal motivation charity golf tournaments donor loyalty importing csv transparency donor Facebook campaign development director anonymous donors solicitors Crowdfunding Campaign operational costs publicity materials Congratulations lapsed donor donor slip Personalizing monthly giving Importing Data gift notes field prospects backing up data holiday legacy giving SYBUNTS annual campaign word processor donor attrition auction

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
  Monday-Friday
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:
Password:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password