FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Managing Tribute Gifts with FundRaiser Software, part 2

Managing Tribute Gifts with FundRaiser Software, part 2

In last week's blog post, I discussed the general donor management issues for working with tribute donations. Here, I will go into more of the specifics of working with these gifts in FundRaiser.

The general flow of tribute gifts can be explained better, perhaps, with an example. Let’s say that a prominent citizen of the community has passed away, and that the family has requested that donations be directed to your organization. You might first enter that citizen’s name as an honoree in the Windows | Tributes section, along with the family member to whom notification should be sent. It is good to prepare this ahead, because you may receive many donations and you will want to respond promptly.

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Successful Tributes Fundraising Increases Donations and Positive Feelings

Successful Tributes Fundraising Increases Donations and Positive Feelings

Nonprofits who make it easy for donors to give gifts in memory or honor of someone, increase both donations and positive feelings towards their organization... especially when the follow-up on your part is handled well. Joan Young, a volunteer at Kairos Dwelling, who are FundSelect users, says that the key to managing tributes is understanding that two different letters are usually sent: the normal acknowledgment letter to the donor, and then an additional letter, called the notification letter, that goes to the family member of the memorialized person. Tracking both of these letters requires some attention.

The American Animal Hospital Association Foundation receives 800 or more memorial gifts a month."Veterinary practices will have a client who has a pet that passes away. The vet then makes a memorial donation to the program in memory of the animal," explains Tamara Fox. She says to deal with this volume of tributes, "being organized helps."

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Don’t Forget to Reach Out to Tribute Donors’ Families

Don’t Forget to Reach Out to Tribute Donors’ Families

Dear Kim,

Would it be tacky to add to our mailing list names of people from whom we have received tribute donations — in particular, the families of people for whom we receive “in memoriam” donations? In my eagerness to enlarge our donor base, I’m wondering if I’m wandering into the realm of bad taste? What do you think? —All alone with my memory gifts

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Inspiring Donors To Give Donations As Gifts

Inspiring Donors To Give Donations As Gifts

Does your nonprofit make it easy for donors to give donations as a special gift? Not only are these kinds of donations good fundraising, they also create positive feelings towards your organization. "More and more people are catching on– giving gifts in honor of holidays, birthdays, weddings, anniversaries," says Becky Lindberg of First Witness Child Abuse Resource Center. For the non profit organization, "it is such an easy painless way to keep people connected to your program," adds Lindberg.

With very simple techniques to get people thinking about making a memorial donation, you can simultaneously

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What Lies Down the Membership Road?

What Lies Down the Membership Road?

Dear Kim,

I sit on the advisory committee of a regional program whose mission is to fight racism and educate the public about celebrating diversity. They are hoping to increase their coffers by starting a membership program. I agreed to do some research into:

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Case Study: Lessons Learned about Moving Donors Up the Giving Ladder

Case Study: Lessons Learned about Moving Donors Up the Giving Ladder

In part 1 - Raelene Pullen, Development Director at the Figge Art Museum, shares how she is successfully uses FundRaiser Professional to engaged more donors and increasing donations.

FundRaiser Professional is important in evaluating ROI (Return On Investment) of the events organized by Raelene Pullen. “After an event, we are interested to see the relationship between donations received by the Museum and the donor’s attendance at recent events. How do the donations that come in from those prospects compare to the ones that come from people who haven’t attended? This makes visible the impact of the event and that way of cultivating these relationships,"says Raelene.

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Case Study: Figge Art Museum Moves Donors Up the Giving Ladder, part 1

Case Study: Figge Art Museum Moves Donors Up the Giving Ladder, part 1
Figge Art Museum
Amy Martens and Raelene Pullen at Figge Gala Event

Figge Art Museum is on the move, and so are their donors-- moving up the giving ladder! Raelene Pullen, Development Director at Figge Art Museum, is very deliberate about the steps she takes to communicate with donors and encourage them to become more involved in the museum. Her fundraising software, FundRaiser Professional  is crucial to the process. 

“One of the most important things I’ve learned through this work and using FundRaiser is the need for data organization and entry. We use the coding in FundRaiser in a way that allows us to communicate with donors in a dynamic way. We have clarified what kind of information we need to record and maintain so when we need it, we have the information we need.  Our intention has been to use highly specific information to target and move donors up the giving ladder,” says Raelene.

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How can memberships benefit my nonprofit organization?

How can memberships benefit my nonprofit organization?

Membership programs may have many practical benefits, but the biggest benefit to an organization is their potential to increase donor loyalty. Someone who sees herself as a member of an organization will generally feel more ownership and involvement in an organization than someone who sees herself just as a donor, even if the member never has any more concrete involvement than simply giving money.

In addition, enrolling a donor as a member gives a concrete reason for sporadic donors to become regular donors, at least once a year when their membership renewal comes due.

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Happiness Happens Day at FundRaiser Software

Happiness Happens Day at FundRaiser Software

A lucky thing about a job that feels valuable is knowing that going to work means more than just getting a paycheck. That feeling gives a sense of deep satisfaction, of real happiness. The downside is that sometimes work may start to feel not just valuable but also a little serious.

The founders of FundRaiser, Gene and Marcy Weinbeck, were aware of that and came up with a company tradition to help. At least once a month, the company has a three-day holiday weekend. In August, when the US has no official holiday, we picked our own-- Happiness Happens Day.

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Schools improve donations by focusing on their most generous donors, part 2

Schools improve donations by focusing on their most generous donors, part 2

Read Part 1 here

Most schools find that building strong relationships with parents, alumni, and the close relatives of students and alumni, is an excellent way to increase donor loyalty and donations.

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Schools improve donations by focusing on their most generous donors, part 1

Schools improve donations by focusing on their most generous donors, part 1

Read Part 2 here

When schools focus their donor cultivation on parents, alumni, and the close relatives of students and alumni, they are likely to see a very positive return. Knowing this has led to increased donations for several schools who are FundRaiser users. They know for a fact that these groups are their most generous because they clearly identified this trend in FundRaiser. Using these same techniques to identify common giving trends, your school – or other non profit— can clarify which of your constituent groups are most supportive.

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Organizing a charity golf tournament

Organizing a charity golf tournament

by Tom King

Far too often, if we'll be honest, the motivation for organizing a special event, like golf, is to avoid having to do basic fund-raising. We hate making the calls. We hate asking for money.  So, to avoid having to do things we don't like, we have a golf tournament because we do like that!

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Getting over the fear of asking for money

Getting over the fear of asking for money

Some interesting facts about asking for money:

few people give money unless they are askednearly everyone feels good when they give moneylower income people dig deeper and give a higher percentage of their income than high income peoplewhen you ask people you know for a contribution, at least half of them will say yes

Are you still nervous thinking about how you 'should' ask for money, but think you can't?

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Even Donor Management Improves with a Break

Even Donor Management Improves with a Break

This Sunday is the first day of summer, bringing with it good memories of relaxed easy days.

Taking a break from work is something that the founders of FundRaiser, Gene and Marcy Weinbeck, wove into the culture of our company. Although hard-work is highly valued here, every month the office is closed one day to honor a holiday. When there isn’t a ‘common’ holiday, we find one. Marcy Weinbeck is the one who established the FundRaiser holiday custom. She says it came about this way:

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How to Capture Email Addresses from First Time Online Donors

How to Capture Email Addresses from First Time Online Donors

When someone makes their first online donation to your organization, do you automatically add their name to your email contact list? This is a "Best Practice, for most organizations. Here's why:

First, consider that the reasons for an opt-in or a double opt-in on an email list:

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Four Great Times To Call Support

Four Great Times To Call Support

Here at FundRaiser our technical support team is here to help you. Whether it’s a simple how-to question or a detailed technical issue, you can reach our support team by phone or email. In fact, unlimited support is included in your Annual Maintenance Plan.

However there are our times when calling support can save you time and remove the worry from complex tasks.

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Reach Out during Crisis w/ Respect & Sensitivity

Reach Out during Crisis w/ Respect & Sensitivity
Communicate in Midst of Disaster & Crisis

How can our orgs communicate effectively in the middle of two huge crises - 1) Police brutality and misconduct in Baltimore, spurring response by community members fighting for their rights and lives; and 2) Nepal’s crushing earthquake, and the millions whose lives will be impacted for years to come?

This is an extremely delicate challenge, whether the crisis is human-driven (as in the Baltimore police actions) or a natural disaster.

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3 Uses For the Alternate Address Field

3 Uses For the Alternate Address Field

When many people think about alternate addresses, second homes or vacation homes come to mind. And FundRaiser Software has the capability to not just hold unlimited alternate addresses, but also code them based on the type of address. Depending on the choices selected (date range or specific code) FundRaiser will then send to the alternate address instead of the main address on the record.

However, alternate addresses are great for more than just vacation, offices, or secondary homes. Here are some additional uses for alternate addresses.

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Frequent Givers? Or recent givers?

Frequent Givers? Or recent givers?

A common question that I receive in support is how to see a list of donors who gave in subsequent years. Along with the question, they also want to know who gave multiple times in a year, or even in multiple years. It’s easy to find out the answers to those questions, and more, when you begin with a grouping.

When creating a grouping, on the “common patterns” tab, there are multiple options for different types of donors. The LYBUNT or SYBUNT categories capture your donors who gave last year, but not this year, or some year, but not this year. However, how do you capture those donors who have given in multiple years?

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Connecting With Category Codes

Connecting With Category Codes

An important aspect of fundraising is making connections with your prospective donors on a deeper level. It is one thing to connect with someone over a shared concern over animal welfare, for example, but reaching them with a story about a rescued cat or one who needs funds for an expensive surgery creates an immediate connection, one that you can tailor to the person’s interests through category codes.

Within FundRaiser category codes are designed to document and segment the non-giving aspects of your donors’ lives. Using category codes can help you create a more meaningful relationship. Document what activities your donors like, for example, and you could entice them to an event that seems tailor made for them.

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