FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Cultivate a "Grass-Roots" Fund-Raising Campaign for your Organization

Cultivate a "Grass-Roots" Fund-Raising Campaign for your Organization

Many non-profit organizations serve individuals who pay very little or who are unable to pay anything in the way of fees for the services they receive. They generally are in no position to give even the smallest donation to their organizations’ annual fund. In all instances those client/user groups are grateful for the good being done for them and their families. They quite often ask if they can do anything within their power and means to show appreciation to their service organizations since they have no money to give to them. Leaders of those non-profits want to know how best they can respond when at the times the people whom they serve say, “I know you need money and I want to help. Is there anything I can do?”

I have found many such individuals were able to solicit small donations from their immediate family members, other relatives, friends, co-workers, and from other sources personal to them. They responded well to plans presented to them by their organizations’ development officers and trustees. Perhaps your organization can do the same by employing a model of such a program I have used a number of times with success.

However, you should present the idea only when your clients or users of your programs and services enthusiastically volunteer their support. And, most important, you must be absolutely certain there is not even the slightest misperception that the quality and frequency of the services they receive from your organization are at all influenced whether or not they engage in fund-raising activities.

Some Non-Profit Organizations Have
Successfully Adapted This Type Of Campaign

  • Individuals enrolled in a community arts center’s programs and classes.
  • Vegetable gardeners in an inner-city food producing program.
  • Individuals learning job skills in a worker training program.
  • Mothers of fatherless boys in a Big Brothers program. (Good for Big Sisters, too!)
  • Parents of children in a daycare center.
  • Parents of physically and mentally challenged children served by a therapeutic (horseback) riding center. (Can be adapted in many other social service agencies.)
  • Parents and other family members staying (and former residents) in a Ronald McDonald House (or other such hospitality organization) while their children were being treated in area hospitals.

Is Such a Campaign Right for Your Organization?

Consider that a campaign of this type:

  • Encourages the solicitors to identify their own prospects, employing the classic, and most effective, “people giving to people” concept.
  • Could be the only way for your organization to develop support from individuals.
  • Should not interfere with nor take the place of other more productive and larger-giver solicitation efforts.
  • Can be inspiring and appreciated by other larger funding sources such as corporations and foundations.
  • Will surely provide new donors/advocates capable of making larger gifts and providing leadership.
  • Requires special attention to the process which will seek renewal of such gifts for the following campaign since the contributions were basically given in deference to the person asking for the money, and not necessarily to the “cause.”

Learn more about how FundRaiser can help you with grassroots rundraising campaigns

Explore the core features of FundRaiser

 

How Often Should You Back Up Your Data?
Who is a Prospect and When Should I Stop Bugging T...

Related Posts

Wait a minute, while we are rendering the calendar
the Ask banquet user interface donor slip arts increasing giving amounts membersip benefits memorial giving Donor Portal upgrade holiday giving spare fields volunteering gift acceptance policy Reporting to IRS donor advised funds In-Kind gifts New Year annual campaign happiness Thanksgiving campaign donor retention rate campaign management motivation code Constant Contact appeal letters merge fields holiday communications Network for Good tech tip membership benefits word processor monthly giving pledges repeat donors corporate sponsors endowment campaign tribute gifts building donor relationships grassroots campaign adding personal notes to letters holiday letters new version advanced tab community supported gardens raffle look and feel general community broadcasting giving history donor preferences fundraising letters fundraising follow up Thank You operational costs social media donor source letter templates FundRaiser Spark solicitors Excel phoning donors role of nonprofits Cloud donor loyalty backing up data Alternative Addresses motivation personalizing letters Volunteer module how-to videos GoFundMe project lapsed donor membership programs updates large donations how to handle auction gifts custom page Codes National Change of Address segmenting donors planned giving office donation history gift entry salutation donor Reminders reports customer portal donor profile correspondence support password protection animal rescue development director upgrading donors grants importing csv training gift notes field anonymous donors foundations nonprofit fundraising ticket sales security tax summary letters ROI mailing new donors Crowdfunding Campaign letter welcome packet donor recognition entering auction gifts NCOA processing data entry major donors donor attrition rate Task List auction disaster relief Facebook Facebook campaign merge notes community arts nonprofits giving levels transparency spreadsheets premiums event management End of Year Letters new leadership features online donations technical support SYBUNTS accounting software on site training training tip #GivingTuesday understanding giving trends online donations annual maintenance plan thank you letters product news Congratulations LYBUNTS Snow Birds texting donors operating systems brick campaign add ons data analysis legacy giving donor contact information overview publicity materials new features charity golf tournaments major gift prospects flash sales Tickles data conversion customer service case study new nonprofit announcements pictures ticketsales change of address updating moves management correspondance board members budget government grants in honor of donations appeal direct mail GivingTuesday donor targeting recurring gifts mission driven FundRaiser Basic Groupings volunteers planning mode code small donations donor attrition FundRaiser Hosted Resiliency user spotlights Personalizing Importing Data alumni prospects Company culture targeted mailings vacation relationship tracking PayPal capital campaign

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
  Monday-Friday
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:
Password:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password