FundRaiser Blog

The FundRaiser Software Blog is an excellent resource for nonprofit organizations looking to learn more about fundraising, donor management, membership management, and much more.

Managing & Reporting Fund-Raising Campaign Progress, part 4: Finishing up your Campaign

Managing & Reporting  Fund-Raising Campaign Progress, part 4: Finishing up your Campaign

Campaign Assessment and Review

The campaign is finished. The thank-yous have been said and the money counted. However, before closing the book on a campaign for good, you should take one last look at it. The days immediately following a campaign are the time to analyze what went wrong and what went right, which fixes worked and which didn’t.

You should assess and review every fund-raising campaign, and you should make a record of what you find.

Evaluation is the final procedure in a well-organized fund-raising campaign, and the report you write based on that evaluation is the organized record of the knowledge you acquired. File that report and it will be a database for you to draw on. Hindsight is 20/20. Turn it into foresight for the next campaign.

All the participants in a campaign should be asked to evaluate their area of responsibility and the volunteers with whom they worked. You want to determine what the campaign did well and not so well, which expectations were realistic and which werenʼt, which tools worked and which didn’t, and who performed well and who didnʼt. Solicitors, team captains, division chairs, and campaign chairs should each make their own evaluation, but no evaluation is more important than that of the staff members charged with designing, organizing, and running campaigns. They, after all, are the ones who are going to have to manage the next campaign, so it is from their perspective that we will look at the evaluation process.

The First Rule in Evaluating a Campaign Is Don’t Wait

The farther away you get from a campaign, the less you and others will remember, and every day you delay your evaluation is a brick in the wall of inertia over which you must climb to start the process. Begin your revaluation the day after the close of the campaign.

Let’s start with the things you want to learn. What you wish to know about a campaign that can help with the next one can be determined by a campaign assessment and review for what was accomplished and what was learned.

The Key to Running a Good Campaign

In a word, organization. If all pre-kickoff activities were well conceived and executed, then the campaign in all likelihood will succeed, if its management and implementation are well organized. Good organization gives a campaign the means to maneuver around the tough spots and work through problems. It allows the campaign leadership to deal with the process of raising money rather than the process of managing a fund-raising campaign.

Good organization maximizes resources. Disorganization stretches resources to their breaking point. Good organization communicates and instills confidence in volunteers. Disorganization leaves workers out on a limb and gives them an excuse for not following through. Good organization is invisible to donors. Disorganization is the first thing they see. Good organization ensures that a campaign runs according to plan. Disorganization makes the time seem too short and the goal too high. Win or lose, good organization leaves a reward of knowledge. Win or lose, disorganization leaves a residue of confusion.

To learn how FundRaiser shines at helping you evaluate fundraising campaigns

Register for a free tour of the software  

Developing Development Director
Managing & Reporting Fund-Raising Campaign Progre...

Related Posts

Wait a minute, while we are rendering the calendar
spreadsheets donor retention rate Personalizing overview donor attrition letter templates appeal letters donor loyalty upgrading donors donor recognition training tip correspondance in honor of donations Volunteer module corporate sponsors small donations Thank You follow up raffle National Change of Address how to handle auction gifts add ons donor targeting fundraising alumni Tickles pictures accounting software SYBUNTS appeal backing up data Crowdfunding Campaign mission driven data analysis donor profile FundRaiser Basic auction fundraising letters Alternative Addresses premiums planned giving endowment campaign repeat donors NCOA processing case study GivingTuesday thank you letters new nonprofit donor mailing holiday letters reports password protection personalizing letters customer portal correspondence upgrade role of nonprofits new version donor preferences donor advised funds tech tip animal rescue word processor volunteering motivation holiday giving major donors Snow Birds adding personal notes to letters Congratulations ticketsales capital campaign training publicity materials updates donation history segmenting donors lapsed donor Donor Portal campaign management annual maintenance plan prospects entering auction gifts volunteers look and feel legacy giving event management Facebook campaign disaster relief community supported gardens solicitors campaign large donations annual campaign Network for Good change of address updating transparency social media grassroots campaign vacation Thanksgiving mode code online donations building donor relationships In-Kind gifts new donors major gift prospects gift acceptance policy Task List product news understanding giving trends charity golf tournaments direct mail happiness FundRaiser Hosted Groupings moves management user spotlights Reminders monthly giving merge fields announcements merge notes user interface gift notes field increasing giving amounts Facebook tax summary letters targeted mailings membership benefits operational costs salutation general giving history foundations #GivingTuesday new features features community broadcasting Importing Data Excel Company culture anonymous donors giving levels custom page budget welcome packet texting donors community arts nonprofits technical support New Year planning the Ask arts FundRaiser Spark board members advanced tab pledges government grants recurring gifts development director tribute gifts Constant Contact on site training donor slip letter nonprofit fundraising how-to videos customer service brick campaign GoFundMe project donor contact information donor source operating systems motivation code new leadership data entry flash sales communications donor attrition rate memorial giving support grants End of Year Letters PayPal LYBUNTS security relationship tracking banquet data conversion membersip benefits holiday Cloud online donations gift entry Resiliency ROI spare fields importing csv Codes Reporting to IRS phoning donors office ticket sales membership programs

Connect With Us

  800-880-3454 ext 3
  Email Us
  Request More Information
  Monday-Friday
      8:30AM-5:30PM CST

Customer Portal Login Form

User Name:
Password:

If you are not sure about your Customer User Name, please call 800-543-4131 and we will be able to help you.

Or you have lost your password, Request Password